Tiny Habits & UX Raymond Soon

Coach - Tiny Habits

1. BJ Fogg Behavior model

Hard Easy

Low

High

Motivation

Ability

Activation Threshold line

Triggers succeed here

Triggers fail here

1. 2 Tiny Habits happen when...

B = MAT

Hard Easy

Low

High

Motivation

Ability

Activation Threshold

Triggers succeed here

Triggers fail here

1. 3 What’s M, A & T

B = MAT

3 Core Motivations - Pleasure & Pain, Hope & Fear, Social Acceptance, Rejection

6 Abilities - Time, Money, Physical effort, Brain cycles, Social deviance, Non-routine

3 Triggers - Facilitator, Spark ( inconsistent), Signal

2.1 Secret Sauce● Relying on Motivation ( y-axis ) can lead to failure

● Focus on Easy ( x-axis ) to do.

● Use existing behavior as the => Trigger

● The way you can play out this equation B=MAT => right AFTER.

AFTER I ______ ( anchor ), I will______ ( habits )

● Remember to Celebrate and make it immediate

2.1 Secret Sauce

● "It's really your emotional response to the behavior that forms the habit, and you can hack into that and tell yourself 'good job,' 'way to go,' whatever works for you, and that forms the habit."

2.2 ExampleHealthy Habits

1. After I enter the kitchen, I will drink a cup of water2. After I wake up, I will do 5 sit ups on the bed3. After I sit down on my desk, I will organize 1 item

⇒ Celebrate! now...1. Verbal2. Action 3. Both

3.1 Apply on UX ( User Experience )

● Design for the behavior ( habit ) that leads to the outcome vs Design for the

outcome

● Look at the sequences

● Including a behavior that you want customer to do by including it into

existing features.

3.1 Sequence

1. Customer takes item on shelf

2. ….walks to cashier counter

3. ….places item on belt

4. Cashier greets customer

5. …. ask for rewards card

6. Customer gives rewards card to cashier

7. Cashier takes and swipe rewards card

8. … returns rewards card to customer

9. … takes and scan item

10. … places item into plastic bag

11. … ask customer if that is all he is buying

12. Customer replies Yes.

13. Cashier finalize and tells customer the total

amount

14. Customer takes out wallet

15. … takes out cash or credit card

16. … hand cash to cashier

17. OR swipe credit card into machine

18. … click accept and sign off amount on display

19. Cash register prints receipt

20. Cashier takes receipt and hand over to

customer

21. …. says thank you to customer for shopping

3.1 Apply on a Outcome ( Donation )

Example - Making a donation Scenario - Let’s say you are buying something and making payment

1. Customer takes item on shelf

2. ….walks to cashier counter

3. ….places item on belt

4. Cashier greets customer

5. …. ask for rewards card

6. Customer gives rewards card to cashier

7. Cashier takes and swipe rewards card

8. … returns rewards card to customer

9. … takes and scan item

10. … places item into plastic bag

11. … ask customer if that is all he is buying

12. Customer replies Yes.

13. Cashier finalize and tells customer the total

amount

14. Customer takes out wallet

15. … takes out cash or credit card

16. … hand cash to cashier

17. OR swipe credit card into machine

18. … click accept and sign off amount on display

19. Cash register prints receipt

20. Cashier takes receipt and hand over to

customer

21. …. says thank you to customer for shopping

When is the best time to ask for a $1 donation to SPCA?

3.1 Using Technology to influence Behavior

Your mobile phone rings and you DON’T answer it because of ______________

Triggers...1. Lights up 2. Vibrate3. Makes a sound

Motivation 1. I don’t want to talk them

Ability 1. I’m in the shower2. I’m cooking 3. I’m driving

3.1 Using Technology to influence Behavior

Instagram1. Trigger2. Ability3. Motivation

3.1 Using Technology to influence Behavior

Facebook1. Trigger2. Ability3. Motivation

3.1 Using Technology to influence Behavior

Basic Requirement● Responsive pages● Fast loading● Consistency ( Theme )● Aesthetic / Design

Avoid● Too much information ● Irrelevant product / service / ads placement

3.1 Using Technology to influence Behavior

Hot Trigger = something you can do right now1. Bill Board is cold trigger2. Texting is a hot trigger

“Put Hot Triggers in the path of Motivated People”

Pokemon Go!

What are the elements that made this game

successful?

"Forming habits is not about willpower, it's about design and revision."

Contact1. LI - https://www.linkedin.com/in/raymond-soon-b445166a

2. Email - raymondsoon@gmail.com

3. Insta! https://www.instagram.com/soonraymond/

4. FB! https://www.facebook.com/tsoonami

Extras

Edu. Credentials1. Mindful Schools instructor - Mindful Schools 2. Sex Ed trained for CA - Health Connected3. Basketball coach - Singapore Basketball Association 4. Certified Curriculum Developer, Trainer, Assessor - 5. Singapore Workforce Development Agency6. Diploma in Education, Chinese Teaching - Singapore Chinese Chamber of

Commerce 7. SWEDU SG Organizer - Startup Weekend

What’s Bad...

● Bad approach #1: Present information and hope it leads to attitude change and then behavior change.

● Bad approach #2: Give people a big goal and then focus on amping motivation or sustaining willpower.● Bad approach #3: Move people through psychological stages until they are ready to change.

● Bad approach #4: Assume all behaviors are the result of choices.

● Bad approach #5: Make persuasion techniques, such as scarcity or reciprocity, the starting point for your solution.

From http://www.foggmethod.com/

Try these Self Improvement tips yourself... ● If you want to make a long-term change, make the behavior change tiny. Very tiny.

● Practice changing your behavior. This will give you a good understanding of how behavior works. Know

yourself, know others.

● Motivation doesn’t work for the long run. High-levels of motivation allow us to do hard things. But we

don’t need to make things hard.

● Train to make it automatic. You’re not training to learn how to floss your tooth. You’re training

yourself to make the behavior simple and systematic.

● Find the celebration that works for you.

● Trigger your new behavior by adding it to an existing habit or routine.

More resources / linkshttp://aplus.com/a/To-Form-A-New-Habit-Start-Tiny

http://elitedaily.com/life/3-tiny-habits-will-upgrade-daily-routine-heres/941469/

http://www.slideshare.net/captology/3-steps-to-new-habits

http://www.lifehack.org/articles/productivity/25-tiny-habits-that-could-totally-change-your-life.html

https://www.utwente.nl/cw/theorieenoverzicht/Theory%20Clusters/Health%20Communication/Social_cognitive_theory/

http://sourcesofinsight.com/power-tiny-habits/

http://www.foggmethod.com/

http://tinyhabitsacademy.org/how-i-climbed-the-mount-everest-of-my-tiny-habits/

http://www.bjfogg.com/

http://captology.stanford.edu/projects/behaviordesign.html

http://bjfogg.org/

http://www.forbes.com/sites/anthonykosner/2012/12/04/stanfords-school-of-persuasion-bj-fogg-on-how-to-win-users-and-influence-beh

avior/#27bc807e4c28