I. Introduction : 1. Concept :

EDUCATION + ENTERTAINMENT = "EDU – TAINMENT

tiNiWorld is a chain of edutainment centers incorporated education and entertainment components for kids from 2 to 12 years old

tiNiWorld nearly owns 10 edutainment centers in Ho Chi Minh, BinhDuong and Ha Noi . In the near future, tiNiWorld will be launching its edutainment centers in other cities such as Can Tho, Vung Tau, NhaTrang and Da Nang.

tiNiWorld believes that children need to learn new knowledge and experience for their life development through playing and interacting directly with the world around them.

tiNiWorld earns the trust of parents and schools by creating an exciting, safe and social environment for kids.

2 . Aims: tiNiWorld promotes the well-balance development of children through the

following 5 elements which is incorporated into all activities:

• Cognitive Development: tiNiWorld always focuses on educational games and activities that promote intellectual curiosity and discovery

• Physical Development: each tiNiWorld is set-up with a unique and fun playland system which encourages kids to engage in healthy physical activities

• Aesthetic Development: kids can discover their hidden aesthetic talent through a wide array of art and craft activities.

• Social Development: our well-trained and enthusiasm staff will create a sociable environment for children learning how to make friend with other people

• Language/ Communication Development: through our tiNiStaff, children are constantly engaged in conversation and game playing to promote a sense of confidence in language and communication.

II.Body : 1. Marketing Strategies :

tiNiWorld implements marketing strategies by several ways :

Promotion

Charity ( Corporate Social Innitiatives )

Kids’ activities

Market targeting ( 2-12 years old children )

I. Promotion : tiNiWorld reduces 50% price tickets in Monday .

tiNiWorld reduces price tickets in brand new open braches such as tiNiWorld Parkson Tan Binh, tiNiWorld Can Tho .

tiNiWorld gives presents to kids in Happy Hour from Monday to Friday from 2pm to 5pm

tiNiWorld issues tiNiZen ( Vipcard ) .

2 . Charity : They use corporation’s charitable donations that are

closely tied to their products . This is tiNiShareprogram .

Through the tiNiShare program, we strive to teach

children about the importance of Social Responsibility. To facilitate this program, tiNiWorld has created a new concept called K-2-K (Kid-to-Kid) whereby kids will be given the opportunity to connect with other kids through the specific tiNiShare events and programs. During the year, we will have a number of key events / programs during key holidays. Especially, tiNiWorldwill donate 1% of revenue into tiNiShare.

tiNi Toy Bank: kids donate their old toys into Toy Bank at all centers and tiNiWorld will give them to less privileged children.

Moon Festival: kids join our program “My Lantern – Your Lantern” and donate old lantern for less privileged children to make this Mid – Autumn Festival more meaningful and memorable.

Wishing Pond: kids throw their coins into the pond at tiNiWorld Centers and pray. After that, tiNiWorld staff will collect to donate them for less privileged children.

Sharing Tree (Noel): sharing tree is the program that kids will have a chance to be a Santa Claus at tiNiWorld to make gifts to less privileged children.

3 . Kids activities :

Spend more money on

the modern equipment .

Pay attention to the security of children

Buy more video games

Hold party for children

« BackjuNo Playland - Multi-Functional PlaylandThe multi-functional games zone “juNo Playland” represents the brave and adventurous juNo character of tiNiPlanet. This zone enables kids to practice and develop physical strengths through interesting games: Multi-functional Format

In the juNo Playland, children can freely run, climb & jump in the continuous area which has been designed & installed according to the safe, clean & colorful international standard. Kids will be able to have fun in the colorful ball house, or consume calories and improve exercise skills with clearing hurdle game, 5m double slide, coconut Ferris wheel, etc. Children can also practice their bravery thanks to slip tube, obstacle clearing, foot bridge, etc.

Young kids will be capable of coordinating & balancing body with clearing hurdle game, swing, carousel, and see-saw, etc.

Especially, juNo Playland at tiNiWorld Pasteur is a challenging 3 layer continuous zone. This multi-functional play land would satisfy all active kids with challenging 5-storey tower, 5-meter double slide, tubes, and bridges, et

Moreover, tiNiWorld always concentrates on game zone designs appropriate for all development stages of children. For instance, toddler area is uniquely designated for 2-5 year-old kids with safe toy cushions, cute slide, mini ball house, baby walker, etc. allowing young kids to improve their observation skill and awareness of surrounding environment

The juNo Playland will undoubtedly bring children good fun, chance of calorie consumption and developing general physical fitness. The natural excitement of movement games will encourage children imagination

2 . New segment :

Teenagers

Adults ( shooting fish games ) .

Shooting fish games :

Basketball :

Picking teddy bears :

Audition:

III . Conclusion :

We combine doing marketing strategies with charity .

Video clips : “A day in Tiniworld.”