Timothy Arch
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Implementing, managing and maintaining
social mediaTimothyArch, Online Communications Advisor
@timographer, @DSE_Vic
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Implementing, managing and maintaining
Social Media at DSE
Using social media to the best advantage in your
agency
Social media in controlled and complianceregulated environments:
tips and traps
Addressing early and late adopters when it
comes to social mediaadoption
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Working at DSE
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Implementing, managing and maintaining
Social Media at DSE
Online Communications team at DSE
Started in January 2010
Concentrating on the major channels
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Using social media to the best advantage
in your agency
Go where your audience is
Listen!
Join in the conversation when appropriate
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Go to where the people are
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Go to where the people are
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Go to where the people are
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Go to where the people are
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Go to where the people are
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Listen!
Photo byWally Gebetz - http://www.flickr.com/photos/wallyg/
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Join in the conversation when appropriate
Ewan Waller and hashtags
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Join in the conversation when appropriate
AgChatOZ is a community of Twitter users that
come together every Tuesday from 8pm till
around 10pm to talk about agricultural issues inAustralia.
Target audience: Victorians in rural areas involved in agriculture
rural media
general public
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Join in the conversation when appropriate
disseminate key messages to a (potentially) new
audience
reputation building for Ewan
recruit new followers to Ewans account
mythbust false information about bushfires
respond to queries about bushfire management
Communications Objectives:
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Join in the conversation when appropriate
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Join in the conversation when appropriate
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Join in the conversation when appropriate
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Social media in controlled and compliance
regulated environments:
tips and traps
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Social media in controlled and compliance
regulated environments:
tips and traps
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Social media in controlled and compliance
regulated environments:
tips and traps
Be prepared
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Social media in controlled and compliance
regulated environments:
tips and traps
You dont have to respond to everyone
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Social media in controlled and compliance
regulated environments:
tips and traps
But have some house rules Hours of operation What sort of behaviour will not be tolerated
What to expect from this channel
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Social media in controlled and compliance
regulated environments:
tips and traps
Just do it! Seek forgiveness, not permission
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Social media in controlled and compliance
regulated environments:
tips and traps
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Social media in controlled and compliance
regulated environments:
tips and traps
Empower your fellow staff members Educate them!
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Addressing early and late adopters
Education
Governance
Strategy
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Addressing early and late adopters
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Addressing early and late adopters
Be professional
Be confidential
Be respectful
Be accountable
Stay productive
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Addressing early and late adopters
Strategy
Image courtesy: nuttakit
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Addressing early and late adopters
Integration
Image courtesy: jscreationzs
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Addressing early and late adopters
Support from above
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Thanks. Questions?
Timothy Arch - @timographer
Online Communications AdvisorDepartment of Sustainability and Environment
@dse_vic
Flickr.com/dsevictoria
Youtube.com/dsevictoria