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WORLD CHAMPIONSHIP

S P O N S O R S H I P O P P O R T U N I T I E S F O R B U S I N E S S E S A N D O R G A N I Z A T I O N S

T H I R D A N N U A L C U B S CO U T

P I N E W O O D D E R B YJUNE 24th 2017 TIMES SQUARE, NYC

NEW YORK CITY SCOUTING & EXPLORINGB O Y S C O U T S O F A M E R I C A

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A HIGH OCTANE-T H E T H I R D A N N U A L C U B S C O U T W O R L D C H A M P I O N S H I P P I N E W O O D D E R B Y

EVENT DETAILS AND TIMES SQUARE INFO/STATS

HEAD TURNING EVENTIN THE HEART OF NYC

Check-in at 8:00am, Preliminary racing begins at 9:00am.

Full day event- championship racing in the mid-afternoon.

A presentation and awards ceremony concludes the event.

Father Duffy Square, Broadway Plaza in Times Square.

Located between 46th and 47th Streets on Broadway.

JUNE 24th 2017

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TIMES SQUAREINFORMATION

O n t h e b u s i e s t d a y s , pedestrian counts

can be as high as 480,000.

Times Square has some of the heaviest foot traffic in all of NYC. Times Square’s automated counting system provides data on the number of pedestrians who enter and pass through the area. This data allows us to currently estimate that:

P A R T N E R W I T H G R E A T E R N E W Y O R K C O U N C I L S , B S AB Y S P O N S O R I N G T H I S E V E N T A N D A D V E R T I Z E A L O N G S I D E

T H E M O S T E X P E N S I V E S E T O F B I L L B O A R D S I N T H E W O R L D

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TKTS BLEACHERS

MARRIOTT GRAND MARQUIS

CROWNE PLAZA HOTEL

LUNT-FONTANNE THEATRE

PALACE THEATRE

BARRYMORE THEATRE

W NEW YORK HOTEL

NEARBY LANDMARKS

FATHER DUFFY SQUAREbetween 46th and 47th Streets on Broadway

Nearby Retail:American Eagle Outfitters, Aerie, Express, Swatch, US

Polo Assn, Disney Store, Tissot, Oakley, MTVM&M’s World, Hershey’s Chocolate World

TIMES SQUARE

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Affiliate your brand with Cub Scout’s most iconic pastime-have an impact throughout the nation’s 2.7 million

youth members of the Scouting Movement.

PARTNERING WITH USMEANS SUPPORTING PROGRAMS FOR NYC’s YO U N G P E O P L E

THE BOY SCOUTS OF AMERICA IS A NON-PROFIT ORGANIZATION.

ALL SPONSORSHIPS ARE 100% TAX DEDUCTIBLE.

Your sponsorship goes beyond producing this marquee event-You’ll be supporting NYC Scouting an organization

that serves 45,000 NYC Youth and provides year-round programs for 75,000 campers that use our properties.

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PARTICIPANTS

NUMBER OF PARTICIPANTS 2016:

NUMBER OF REGIONAL CHAPTERS:

NUMBER OF STATES:

CUB SCOUTS AND FAMILIESFROM ACROSSTHE NATION

2,100CUB SCOUT RACERS FAMILY AND FRIENDS

4721

A r i z o n a , C a l i f o r n i a , C o n n e c t i c u t , D e l a w a r e , F l o r i d a ,

G e o r g i a , I n d i a n a , M a s s a c h u s e t t s , M a r y l a n d ,

M a i n e , N o r t h C a r o l i n a , N e w J e r s e y, N e w Yo r k , O h i o ,

Pe n n s y l v a n i a , S o u t h C a r o l i n a , Te n n e s s e e , Te x a s , V i r g i n i a ,

W i s c o n s i n , a n d W e s t V i r g i n i a

COAST TO COAST PARTICIPATION

COAST TO COAST COVERAGE

NUMBER OF PARTICIPANTS 2015: 750

Our event is forecasted to continue growing in 2017

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T V P R E S SC O V E R A G E

Recaps on local evening and night news reports, NY1, ABC 7, FOX 5

L I V E E V E N T F O O TA G E

Studio Interviews with participants and winners on day after national

morning show, Fox & Friends

I N S T U D I O I N T E R V I E W

Pre-Race segment filmed with local Scouts and leaders

participating in event, CBS2

O N L O C A T I O N

FOX &FRIENDSFOX5CBS2NY1ABC7

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PRINT

ONLINENew York Post - Cub Scouts take the Big Apple to race handmade cars

NY Daily News - The Pinewood Derby championships take over Times

Bryan on Scouting - Cub Scouts compete at an epic pinewood derby race in Times Square

Journal Inquirer - Vernon Cub Scout wins top award in NYC derby race

WLZZ - Edgerton, Ohio Boy Wins National Pinewood Derby

Wane.com - Edgerton boy wins World Pinewood Derby Championship

Berks-Mont News Gilbertsville Cub Scout, 7, wins World Pinewood Derby Championship

Herald-Mail Media - Hagerstown Scout finishes third in world Pinewood Derby

The News and Observer -The Day's Best Photos

First Boy Scouts' Pinewood Derby World Championship

The Chronicle- ’Jedi Master’ and nephew in Pinewood Derby World Championship

silive.com - S.I. scout with special needs places 2nd in Pinewood Derby Championships

The Courier - Swiss cheese whizzes to NYC race | Queens Chronicle - A Patriotic Racer

Windsor Terrace brothers to face off in Pinewood Derby World Championship

Two area boys to compete in Pinewood Derby World Championship

Pennsylvania Times Observer - Speed Racers | TimeOut New York Kids | NY Metro Parents

POSITIVE PRESS ACROSS THE CITY AND NATION

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Our Families Amplify Our Reach

SHARING THEIR EXPERIENCEFamilies broadcast online to mark the occasion

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E V E N T B A C K G R O U N D

S P I R I T O F T H E E V E N T S . T . E . A . M . E L E M E N T A T M O S P H E R E

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The World Championship Pinewood Derby is all about recognizing the achievements of our Cub Scouts from

across the country. We gather to celebrate the creativity and accomplishments of these young men.

SPIRIT OF THE EVENT:

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Cub Scouts are introduced to principals of science and design as they build and create their cars. Awards are presented to the

fastest by age, as well as a design competition.

Ultimately the iconic Pinewood Derby is a STEAM( S c i e n c e , T e c h n o l o g y , E n g i n e e r i n g , A r t s , a n d M a t h e m a t i c s )

activity & competition for boys ages 5-10.

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CREATING A SPECTACLE WITH AN UPBEAT

F A M I L Y F R I E N D L Y

ATMOSPHERE

…IN THE HEART OF NEW YORK CITY

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SPONSORSHIP PACKAGEST I T L E S P O N S O R | A / V & T E C H N O L O G Y S P O N S O R | A W A R D S S P O N S O R | C U S T O M I Z E D E N G A G E M E N T

Align your brand with creative and hardworking Scouts by supporting this event.

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TITLESPONSOR

EVENT NAMING RIGHTS

Local and national news coverage.Hundreds of thousands of people.

As the title sponsor of this event, attendees, fans, and tourists will all see your brand, right in the

middle of Times Square and again in all successive coverage, photos, and posts that will follow.

Title Sponsor Proposal Fee: $60,000

YOUR BRAND

“ YOUR BRAND’S WORLD CHAMPIONSHIP P I N E W O O D D E R BY ”

• The official event title to be used every time the eventis promoted and as it receives press coverage

• Primary coverage on designated Clear ChannelOutdoor Times Square screen during event

• Official Logo on red carpet step-and-repeat banner

• Continuous mentions by announcers during the live event

• Promoted #hashtag campaign: a tagline tailored to cross promote your brand through our event

• Exclusive photos provide to you to be used on your social mediaaccounts to publicize your event sponsorship and affiliation

• “Special Offer/Come See Us” email blast toAll participants and NYC Scouting lists

• Logo and URL featured on:1. registration website

2. post-event communications3. video wall during event

4. event program distributedto all attendees

O f f i c i a l L o g o

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TECHNOLOGYSPONSOR

Tech Sponsor Proposal Fee: $20,000

• Coverage on designated Clear ChannelOutdoor Times Square screen during event

• Your branding on the back of our teams Staff shirtsworn and visible through out the event

• Logo displayed via continuous overlay on our event screens/ video wall

• Official Logo on red carpet step-and-repeat banner

• mentions by announcers during the live event

• Your logo on our computers and equipment

• Exclusive photos provide to you to be used on your social mediaaccounts to publicize your event sponsorship and affiliation

• Logo and URL featured on:1. registration website

2. post-event communications3. event program distributed

to all attendees

Track Timers, Video Wall, & Control Center

Technology is an integral part of this event, perhaps most important are our computers used to schedule and clock race times down to .0001 second. As our Tech Sponsor you’ll show that you directly support STEM programs for NYC’s children and young adults.

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AWARDSSPONSOR

Awards Sponsor Proposal Fee: $10,000

awards tentbanner display

The Champions Cups

All participating Scouts attending the World ChampionshipPinewood Derby have already won local preliminary races.Championship trophies are awarded to the top three finishers byage group in each of our two racing divisions. Five additional Scouts are presented trophies in a design competition. Our two fastest cars overall are presented with the Champions Cup

• Coverage on designated Clear Channel Outdoor Times Square screen during event

• Logo repeating on eventperimeter rolling banner

•Your brands banner up alongside ourtrophy and award display tent

• Champions Cup naming rights-Scouts will be competing for the

“Your Brand Champions Cup”

• Logo and URL featured on:1. registration website

2. post-event communications3. video wall during event

4. event program distributedto all attendees

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CUSTOMWith many elements contributing

to make this event a successful andfun spectacle for participants and

passersby you can sponsor several of the individual components.

SPONSOR

Custom Sponsor Proposal Fee: $2,500 for each component

Host the “Your Brand Exhibition Track”. Scout and sibling spectators

in attendance can run their carsan endless amount of times.

Every car first reports to be inspected and weighed in. Have your branding on ourVehicle Inspection Station

Host the “Your Brand entertainment breaks”. Entertainers will preform as we compile results and prepare for

new heats throughout the day

Sponsor our photo tent; families pose to commemorate the event

in front of a banner with your logo and the official event logo.

All sponsors will be thanked with their logo and URL on our event website, in the event program, and on the event video wallEXHIBITION TRACK W E I G H I N ENTERTINMENT PHOTO BOOTH

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Be a part of this special,national appeal event.

Partner with us to boostyour brand awareness whilesupporting a worthy cause.

The programs of the Boy Scouts of America serve young people by enabling them to develop healthy habits and make positive choices. Scouting values emphasize a lifelong appreciation of personal fitness; including the prevention of bullying, environmental

stewardship & sustainability, leadership development and STEM Education. Scouting is both fun and empowering; introducing young people to careers and preparing them to be active citizens. The mission of the Boy Scouts of America is to prepare young people to make

ethical and moral choices over their lifetimes by instilling in them the values of the Scout Oath and Law.

The mission of the Greater New York Councils, Boy Scouts of America: