tiger brief
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Transcript of tiger brief
Mitch Gibbons / OUGD301
BRIEF SIX (COMPETITION)
GOOD50X70.ORG
Design a poster to raise aware-ness of tiger extinction on be-half of the WWF organisation.
CONCEPT
2010 is the year of the tiger in Chinese calendar; what bet-ter opportunity to raise atten-tion to wild tiger populations decline.
AUDIENCE
Good50x70.org.
DELIVERABLES
One Poster design.
1 / 3
Mitch Gibbons / OUGD301
2 / 3BRIEF SIX (COMPETITION)
EXTENSION
Extending the project as an awareness campaign running with the idea behind the poster.
PRODUCT 1*
Using Tony the Tiger as the basis behind the idea, creating a cereal box as a form of raising awareness about tiger extinction.
1. Digital design2. Assets for cereal box3. Front4. Back
1.
3.
2.
2.
40%
Decrease in land occupied
by tigers in the last decade
417
Tigers killedin India over
the last 10 years
95%
Drop in wild tiger numbersover the past
100 years
12
Years untiltigers couldbe extinct