TICK THESE 31 POINTS TOGENERATE MORE LEADS

(AND SALES)

Go through the points in our lead magnet checklist to ensure that your lead-generating content will convert high quality leads who want to buy your stuff!

CAPTURE CONTACT INFORMATION

My lead magnet captures first names

My lead magnet captures email addresses

My lead magnet captures contact details that will enter my prospect into the correct buying environment for my product (e.g. schedule a call, telephone number, email, Messenger)

My lead capturing form is as short as possible (long forms can look intimidating and reduce conversion rates)

I am using a CRM to collect, tag and segment lead information

ULTRA-SPECIFIC

My lead magnet promises to fix one specific problem

My lead magnet cannot be misinterpreted for something in another industry

I have used customer/market research to understand what my prospective customer want solving before creating a lead magnet

RAPIDLY CONSUMED

My lead magnet solves the problem in as few words as possible

My lead magnet can be consumed in less than 1-2 hours (max)

My lead magnet does not skip on value in order to be rapidly consumed

My lead magnet is not complex or time-consuming

IMMEDIATELY AVAILABLE

My lead magnet is available by download

My lead magnet is emailed directly to the lead (or a link to the lead magnet is provided via email)

My lead magnet does not come in physical form (unless it's given in person or used for marketing purposes)

My lead magnet costs nothing to distribute (other than the cost of a CRM)

HIGH ACTUAL VALUE

My lead magnet solves a problem that prospects would normally have to pay for

The knowledge inside my lead magnet could be sold

My lead magnet completely solves the problem and delivers on its promises

A lead does not require any supplementary or additional content to solve the problem that my lead magnet promises to solve

My lead magnet positions my brand as an expert in the industry

My lead magnet proves that my brand is a trusted source of information

HIGH PERCEIVED VALUE

My lead magnet's title makes it irresistible to my target market

My lead magnet's subtitle makes it even more irresistible to my market

My lead magnet has a professional-looking design that represents my brand

The personal branding of the lead magnet's author will generate more leads

My professionally designed logo can be found on my lead magnet

QUALIFYING POTENTIAL CUSTOMERS

The title of my lead magnet would only appeal to my target market

Gaining highly targeted leads is more important to me than gaining a high volume of leads

There is a clear connection between my products and my lead magnet

A prospect who becomes a lead is likely to purchase from me because my lead magnet has qualified their interest in my industry