Thursday intro
5
Monday, 17 January 2011 1
-
Upload
viasatcreative -
Category
Education
-
view
100 -
download
2
description
Brief intro to the Thursday sessions
Transcript of Thursday intro
Monday, 17 January 2011
1
Monday, 17 January 2011
2
The Norway Challenge
• Make viewers feel this is a Norwegian channel
• Showcase the new brand values
• Warm• Playful• Life affirming• Surprising
• Move from Dynamic to Carefree segmentation on
“Archetypal” Personalities and Feelings
Pleasure
Harmony
Freedom
Receptivity
Passivity
Balance
Comfort
Protection
Peace
Structure
Order
Control
Confidence
Dominance
Power
Activity
Drive
Potency
Focused
Competent
Controlled
Bold
Dynamic
Independent
Fun-loving
Carefree
Spontaneous
Careful
Caring
Sensitive
Self-assured
Assertive
Forthright
Affiliative
Approachable
Friendly
Pleasure
Harmony
Freedom
Receptivity
Passivity
Balance
Comfort
Protection
Peace
Structure
Order
Control
Confidence
Dominance
Power
Activity
Drive
Potency
Pleasure
Harmony
Freedom
Receptivity
Passivity
Balance
Comfort
Protection
Peace
Structure
Order
Control
Confidence
Dominance
Power
Activity
Drive
Potency
Personalities
Feelings
Emotional expressions
DYNAMIC/REBELSK Carefree / LIVLIG
Monday, 17 January 2011
5
Milene new at Viasat…
