branding book

Thunderbird is an American clothing and accessoriesbrand based in Austin,Texas founded in the year 2000. by four innovators and experiencers who decided to come together after attending college.

Thunderbird was inspired by the delicious 70’s. western roots bring inspiration from the organic and natural, while her musings linger from the romantic 1970s aesthetic. while her musings linger from the romantic 1970s aesthetic. Based on minimal and conceptual art principles, Thunderbird is ethereal and sexy in its very simplicity.Bohemian in lifestyle and design, from the diluted colors, to the exotic prints, to the memorable silhouettes. This brand is for the college age female who likes exploring her own style and is motivated by the past. She is a free spirit who thrives for adventure she likes to go to the beach,who thrives for adventure she likes to go to the beach,the mountains for a grasp of fresh air. She is always in search for great vintage clothing at good prices to experimentfashion on her own by creating unique trends for herself and the world too see.

Thunderbird will be introducing its diffusion line Cosmic, for the consumer that is stylish, but ready to go on adventures comfortably while looking to go on adventures comfortably while looking effortless in the heat of summer.

BRAND DESCRIPTION

BRAND CONCEPT

CUSTOMER PROFILEName: Donna Woods

Age: 21

Gender: Female

ZODIAC: GEMINI

Geography: SOUTHWEST

EducatiOn: College Level

Career: StudentCareer: Student

Salary: 6,000 YR

Marital Status: Single

Home: Apartment (1 Bedroom)

Transportation: Scooter AND PUBLIC TRANSPORTATION

Lifestyles: SpeNdS Time with friends, GOES TO THE BARS,

THE PARK,THE BEACH,mUSIC SHOWS.

Favorite Designer: mARA HOFFMAN, RODARTE, MISONI, CHLOEFavorite Designer: mARA HOFFMAN, RODARTE, MISONI, CHLOE

mAGAZINES: cOSMOPOLITON, FLAUNT, I-D, ELLE, ROLLING STONE.

MOVIES: ANNIE HALL, HAIR, 500 DAYS OF SUMMER.

fAVORITE STORES: tHRIFT STORES, LOCAL VINTAGE SHOPS, GOODWILL,

URBAN OUTFITTERS, WILDFOX.NASTY GAL.

BLOGS: kNIGHT KAT, BLEACH BLACK, mARA HOFFMAN, STYLE BUBBLE.

Thunderbird is a brand for the college level female student with style, but truly inspired from the old to the new.The target customer's name is Donna Woods. She is a college student who loves to dress with inspirationfrom preceding decades, She also likes to add a twist to modernize herself and stand out in the crowd with a unique look. Donna stays in the south west and loves to embrace the heat into her wardrobe. Working on her record collection, daydreaming about rides on a 67' BMW R60/2 600, contemplating the metaphysical, playing with her long hair, wearing pretty lingerie, working too late, trying to eat healthy and always findingnew places for adventures..new places for adventures..

Donna's personal life is all about attending school full-time. She works and is always finding time to hangout withher friends who have a sense of americana taste to their wardrobe. She listens to indie rock music in her spare time aswell as being adventurous and a free spirit.

She lives in the moment and enjoys life as if it was her last. Donna is a simple girl but is always trying to stand outfrom that ordinary girl. Her corky unique style is always complimented by others who admire her. The 70's inspire her looks driven with the passion of a young mind.Thunderbird brand caters to this target customer by being an exclusive vintage line mixing the old with the new and used or recycled. Bringing the delicious by being an exclusive vintage line mixing the old with the new and used or recycled. Bringing the delicious 70’s back to life. Thunderbird is sexy, playful and innocent.

cUSTOMER LIFESTYLE

brand development

brand Elements

brand name brand font

today

brand colors

162 129 1205198 177 1635

pantone 170c solid coated

Pantone 170c solid coated

White

brand symbol

diffusion line

cosmic

brand color

gift

box

es

bagstotes

tags

in store hangers

sticker brand

engraved feather

in store branding

(eclectic bohemian)

merchandising plan

vintage 70’s style prints and colors.

bohemian flavor relaxed clothing.

70’s inspired flare andfeminime with a trendy edge.

for everyday wear.

casual

accessories

blouses,tops,shirts,skirts,shorts,pants,trousers,leggings,rompers,dresses

basics

tees, tanks, tops, sweatshirts, sweatscardigans, socks, tights, intimates.

bikini,tankini,one piece, monokinis.

accessories, sunglassesvintage & new.shoes.eclectic original pieces

SWIMWEAR sexy fun in the sun.

sun dresses, maxi dresses, sweaters,blouses, shirts, skirts, shorts, pants, cardigans.

shorts, jeans, jackets, shirts.denim

(vintage)

Merchandise Store Layout

(denim)

(accessoriesne

w

(swim)

(new merchandise) (sticker brand)

(cas

ual)

(bas

ics)

shoes (cosmic)

seasonalimages

year/season

shop

promotional ads