PERSONAL BRANDINGE-BOOK

It's no doubt that Personal Branding hasproved to be a key to success in today’scompetitive world. Personal Branding has thepower to shift you from the chaotic world ofcompetition to the world full ofopportunities.

It doesn't matter if you are an entrepreneur,C-suite executive or any other professional.You need to have a great personal brand tosustain in the market. In this guide we willshow you the need to build an awesomePersonal Brand for yourself.

TABLE OF CONTENT

What is Personal Branding? 1 - 2

How do you stand out in your industry? 3 - 4

Importance of a Personal Brand 5 - 8

How to build your Personal Brand? 9 - 10 Online Personal Brand 11 - 21

Offline Branding startegy 22 - 25

Profilic Personalities 26 - 30

WHAT IS PERSONAL

BRANDING?

01

Personal Branding is a marketing strategy tomake your skills stand out from otherprofessionals of your industry. This elevatestheir credibility and distinguishes them fromtheir competition for widespread influence.This makes one recognized as the master oftheir niche and build reputation. PersonalBranding entails building a brand around anindividual rather than a business entity.

02

HOW DO YOU STAND OUTIN YOUR INDUSTRY?

03

You do so by having a deep understanding of yourtarget audience’s needs and then solving thoseneeds exceptionally well and in a medium theyunderstand best. When you highlight their painpoints in their own language and then deliverthem an exceptional solution, you stand out. Youbecome insanely more favorable than someonewho is not establishing this empathy.

Your target market feels – “Hey! This guyreally gets me”.From there on, they look at you as asolution to their problems.

04

IMPORTANCE OF APERSONAL BRAND

05

Good level of Personal Branding attracts moreclients. Well Branded individuals are able tosecure valuable partnerships more easily withreputed organizations. The process ofcompetitive proposals is binned. This in returnbuilds the reputation of the organization theindividual represents.

Returns: Building a sturdy Personal Brandresults in significant returns. Your voicebecomes synonymous to the voice of yourindustry. You are likely to receive offers withhigher pay just with a good personal brand.

Reputation: Clients will pay a tier 1 serviceprovider three times the amount they would toan undistinguished brand. Buyers shell out extraconfidence that a distinguished expert will bringmore experience and girth to their entity. Theybelieve the reputed experts would dissipate thetask quickly with precision.

06

Networking Opportunity: You get to network with Alist influencers and CEOs of top companies. This allowsyou to make a quantum jump in your career. Yourentity grows exponentially in a short time.

Position: You achieve a position of power as a thoughtleader in your industry. Your words carry more weight.

07

A career full of perks: You get to speak andget invited to conferences and summits inyour industry. This comes with perks likehigher pay, less strenuous work, morevisibility and traveling to amazing places.

Higher productivity: You become moreproductive and responsible. When you see theresults of your hard work with people startingto notice you, quote you, and refer to you, youfeel a sense of pride and power. These resultsmake you more attracted to your work andhence make you more productive.

08

HOW TO BUILD YOURPERSONAL BRAND?

09

The influence of social channels is felt acutelyacross Social Media marketing, PR, brand andits positioning. Professional Apps such asLinkedIn or a portfolio builds the firstimpression of someone.

Your social profiles are just a search engineaway from being discovered by a future boss.Take time to make sure you know what arethe details that will be displayed. C-suiteexecutives who embrace social media gain acompetitive edge to shape the brand story andinfluence brand reputation and demonstratethought leadership.

10

ONLINE PERSONALBRAND

11

Target Market Sector

Conduct thorough research on what are theproblems faced by the market. You mustvisualize yourself in their place to figure theprobable solutions to tackle the problem. Thendecide which market you will exploit. Thendecide how best you can address their needs.

Identify your Niche

It is handy to be Jack of all trades, but when itcomes to branding; You should be identifiedfor a particular skill. It helps you developaround it. Once you identify the one skillwhich you are passionate about, make it yourniche.

12

MVV

Build a culture around your brand by creatinga mini-manifesto. This would define yourMVV – Mission, Value, Vision. It will act as arallying cry for the community. It willhighlight what makes you distinguished fromthe crowd.

A Catchphrase

A Personal Branding statement is your mainvalue proposition presented in a catchphrase.This catch phrase would be highlighted on allyour socials. Add it as a signature in youremail. It tells your target audience what theycan hope to get from your professional skills inthe form of beneficial results.

13

Craft a Logo

Personal Branding involves both visual and textualcontent. Design a logo which would relate to theMVV your entity stands for. This will be treated asa synonym to you. Create something which standsout and communicate your message visually in thebest possible manner.

Content Creation

Start a blog or vlog based on your product andindustry. Select the best keywords and build yourcontent around it. Put the articles on reputed blogsites such as Medium, and videos on YouTube.Focus on being an evangelist of your niche to theoutside world. Think of what kind of informationan outsider would need to join your industry. Startmaking podcasts. Doing these would highlightyour experience and knowledge in your industry.

14

High Value Assets

Analyze the demand in your industry and createassets to meet them. It can be a software or afree report solving specific needs of yourindustry. Give it for free in exchange for theprospect's email. Your subscribers will turn intopatrons. This way you will be seen as an expertwho does not hold back on giving value first.

Patrons

Build an email list of all the patrons/subscribers.Send them regular newsletters regarding yourindustry and updates on your entity. It'simportant you drive the audience to your site,ask them to submit their email ID for free andexclusive content about their industry. Oncethey sign up, stay consistent and deliverexclusive content that is not available elsewhere.

15

SEO FOCUS

SEO is a great way to get qualified organic trafficto your blog. This traffic will consist of peopleactively looking to get information in yourrelevant industry and thus qualify as high valueleads. You need to draft content in such a mannerthat you rank on the first page of any searchengine. Doing this can be a daunting task but itwill be rewarding.Create content with extensive quality andbranching. Make it better than the top rankedarticle in your industry. Add more points, insightsand relevant infographics. Aim for a minimum of1900 words.Do not use sophisticated or competitive words inyour blog. Use Long tail keywords instead.Example: Instead of “Digital Marketing” focus onlong tail keywords “Digital Marketing forFreelancers” or “Digital Marketing for EarlyEntrepreneurs.”Focus on Keywords with high traffic value and lowcompetition. Use software such as neilpatel.com orgoogle trends to analyze the right keywords foryour blog. 16

Join Facebook Groups and LinkedInCommunity related to your industry.Post your content and post consistently. Donot pitch anything. Once the members of thecommunity notice, they will view your profile.Put links to other social media handles.

Growing Audience

Start putting dedicated efforts every day togrow your social media audience. Branch outyour content to several channels to reachyour target audience. Research on where yourtarget audience hangs out the most andmarket your content accordingly.

Take connections to the next level by connectingwith other members through your personalLinkedIn Profile. Over time you will build anaudience that will start associating you with theirniche, developing a robust personal brand.

17

Be Omnipresent

Fixate your presence on every Social MediaHandle; be it relevant social media channels ormajor platforms or events in your industry bothonline and offline. Promote your social mediahandles on other socials. For instance, Promoteyour Instagram profile on Facebook and Twitter.

Repurpose Content

Take your existing articles and record a video ofyou speaking about it, upload the video onYouTube and audio as a podcast. Also, creatinginfographics for your content is a way of makingyour content unique.

Be Curious

Humans are social animals. Everyone loves a goodlistener. To Grow your knowledge and reach outto experts, ask legible questions on your Facebooklist or LinkedIn Community. This helps you builda rapport with strangers.

18

GET A MENTOR

Finding the right mentor can be crucial toprofessional success. Having someone to talk aboutjob options, workplace conflict and navigating theprofessional world can help you gain invaluableinsight and make right decisions.

Network with Influencers

Start giving real value without an intention to sell.Reach out to influencers with a “Value First”Mindset. Provide them Value upfront by givingthem free consultation services.

19

Stay knowledge based

Be helpful and provide value to people. Shareyour expertise for free without holdinganything back. If you are not sharing, you arelosing to someone who is giving it all for freeand building an unbreakable bond with youraudience. Be the gateway to people who aretrying to enter into your industry.

Host Webinars

Webinars and livestreaming connect the speakerto the people. The interactive value feature ofthese adds to the enthusiasm to attend. Thereare several platforms such as Youtube, Periscopeto host live videos.

20

The Right Advertisements

Paid ads are the fastest way to reach yourtarget audience and convey your messageeffectively. Organic traffic has its longterm benefits. Instead of displayingadvertisements on radio or newspaper,place them on social media handleswhich have more interactive users. Yourad should offer something of value toyour target audience and demonstrateyour knowledge of your industry.

21

OFFLINE BRANDINGSTRATEGY

22

Omnipresence adds a significant value to yourprofile. The impactful omnipresence is noticedby doing public speaking. If you have a fear ofpublic speaking; make an attempt to overcomeit. Try speaking in small business meetings andbuild your confidence by consistently trying.

Networking at all times

Start branching your network by connectingwith other members of your industry.Participate in industry related forums and tedtalks. Find like-minded industry groups andhang out there. Have the “Value first” Mindset.

Author a Book

A book acts as an effective personal brandingtool to reach crowds further. It displays you asan expert in your niche. Launching a book isthe best thing to do when you have a proactiveemail list and an active blog.

23

Merchandise Sale

Creating merchandise makes your brand stickoffline. Create tshirts, cups and other stationeryitems with your brand logo or catchphrase on it.Give it away for free to your subscriber. They willflaunt your merch with pride. The idea here is tocreate merchandise only when you have built asizable following so you can leverage yoursubscribers to promote it.

Interview with Influencers

One way to make influencers agree is to leverageyour existing audience to them. You canalternatively promise them a paid promotion ofthe Interview to their Target audience. When theaudience sees you with experts, they startassociating you as an expert.

24

The Ladder Method

You can be an A-lister overnight if you getfeatured on top media platforms. The laddermethod helps in doing exactly that.

Step 1: Get yourself a feature on a few locallybased magazines, blogs, newspapers. Thesepublications hunt for content and would love tofeature you.

Step 2: Leverage these small features as social proofto get mif-level media in print, online andtelevision. Give Quality Content. Stand out withyour knowledge and insights.

Step 3: Document all the media features and runads on them targeting the mainstream mediaeditors. Once they receive continuous exposure toyour content, approach them with a subtle pitch tofeature you.

25

PROLIFICPERSONALITIES

26

Gary Vaynerchuk

He is the epitome of sincerity and self-determination. He portrays himself as a groundedperson who wants you to achieve success on yourown terms by generating content on sites likeYouTube, Instagram, and LinkedIn. In addition, heis a co-founder of VaynerMedia.People will have faith in what you do if you have asolid identity. It's why we buy brand-name items atthe grocery because we know exactly what we'rereceiving. There will be no surprises. The product'sworth and selling factors have been established andare well-known. Your own brand should be easilyidentifiable.

27

Alice Thorpe

On her YouTube channel, Alice Thorpe describesherself as a "freelance graphic designer stumblingthrough life one pixel at a time." This self-referential slogan is a wonderful introduction forAlice, who isn't hesitant to poke fun at herself.

On YouTube and her own website, she creates a lotof information for designers. She is the type ofexpert that never speaks down to her listeners. Herstyle is laid-back and amusing. This, along with herabilities, results in content that is both amusing andeducational.

Consider Apple, Progressive, and McDonald's.Voice is a crucial component of a brand's identity.We can gain a feel of their personality by listeningto how they talk to their target audience. Yourbrand voice should be genuine, and Alice does aterrific job at expressing herself via all of heramazing content.

28

Noah Kagan

He's a champion for entrepreneurs and businesspeople,having spent more than a decade assisting individuals indiscovering, planning, and launching enterprises atbreakneck speed. Actionable counsel is at the heart ofKagan's brand. He demystifies the ostensibly complicatedand muddy seas of trade. How? He's seen everything. Heworked for Facebook as number 30 and Mint as number4, as well as Intel.

Kagan's brand extends beyond his website. He isthe host of Noah Kagan Presents, a podcast thathighlights the most fascinating individuals on theplanet. Entrepreneurs, sportsmen, and celebritieshave all been interviewed by him. Kagan providesreal business advice on YouTube, stripping asidethe layers of misinformation and self-doubt thatentrepreneurs and business people face in order tohelp them flourish.

29

Carol Tice

Carol Tice is a successful freelance writer who hasrisen to the top in her field. She not only commandshigh rates for her writing, but she also teaches othershow to thrive in the field. She has a self-titled websitethat she utilises as a portfolio for possible clientsinterested in hiring her to write for them.She's also started a writer's community called TheDen, which offers training and a platform for authorsto network with one another.Social media has a noticeable influence on socialmedia marketing, public relations, and brandpositioning. Executives who neglect powerfulcommunication channels like Facebook, Twitter,LinkedIn, Tumblr, Medium, YouTube, and Instagramrisk other voices filling the void and conversationscontinue without them.C-suite executives who use social media to shape thebrand storey, influence brand reputation, anddemonstrate thought leadership, on the other hand,get a competitive edge.

30

About the Author

The big question on my client's minds is how can Ihelp them become a dominant authority andbecome known as the expert in their space? Many clients come to me confused as to why theyhave no industry recognition despite their success.I help executives, investors, entrepreneurs, andfounders gain authority and recognition in theirindustry to solidify their careers, get funding, andincrease revenue.

Aishwarya ShahReach out to me- aishwarya@venture-care.com

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