Through Global Talent Discovery, Assessment & Connection

The Ropella Group | 850.983.4777 | ropella.com

Opportunity Marketing Piece (OMP)

Skill Survey(for sorting prospects)

Scorecard(for comparing interviewed candidates)

SMART Search System®

(overview)

...........................................................................................................................................................MARKET NICHE:

Consumer Products...........................................................................................................................................................POSITION NICHE:

Sales...........................................................................................................................................................JOB TITLE:

Sales Manager...........................................................................................................................................................CLIENT:

Car Candy...........................................................................................................................................................

Sales & Marketing Manager

LocationLakeland, FL

8100 Opportunity DriveMilton, Florida 32583

850-983-4777ropella.com

Opportunity Marketing Piece

For more information contact:Robbie Ropella

President of Executive Searchrobbie@ropella.com

850-983-4883

Company Information

More Information:

carcandy.com

CarCandy Automotive Detail ProductsCarCandy, a division of Ultra-Look Corporation, was started in 2010 and is a manufacturer and distributer of automotive detailing chemicals and supplies. Their line of professional car care products includes degreasers, waxes, interior cleaners, tire dressings, air fresheners, sponges and more- or, as they say: “All the Products you Need for Your Sweet Ride”.

CarCandy is the most high-profile brand of a family-run group of chemical companies which also includes Interstate Chemical Inc. and Southeastern Chemical Industries. Ultra-Look Corp. also manufactures a line of ceramic SiO2 based paint coatings under the brand name CandyCoat.

CarCandy's Commitment:

At CarCandy, they are committed to bringing the most innovative and dependable products to market through continual research and development with help from their staff of experienced chemists. They foster long-term customer relationships by ensuring they manufacture the highest quality car care products and by providing unparalleled customer service to the automotive detailing and reconditioning industries.

CarCandy's Affiliate's Services:

In addition to CarCandy's full line of car care products, Ultra-Look Corp. provides custom chemical manufacturing and private labeling services. These private label products allow Ultra-Look's customers to create their own personalized image and brand. They assist customers through the entire process, including formulation, label design and packaging.

C a r C a n d y | S a l e s M a n a ge r 2 S TAG E 1 | S M A R T ST R AT E GY & L AU N C H

ProductsCarCandy's varied product line serves all of their customers' car care needs, from chemicals to accessories and other supplies. Here is a small sampling of their portfolio.

CANDYCOAT PRO - Ceramic Nano Coating

When applied by a Professional Certified Installer, this product provides up to 6 years of superior paint protection. It creates a semi-permanent, durable, hydrophobic coating that prevents environmental contaminants like bugs, dirt and tar from adhering to the paint. It provides additional protection from UV rays and acid rain while also increasing the depth of paint color and adding an extreme high gloss shine.

SUPER HOT TAMALE - Industrial Strength Degreaser

Super Hot Tamale is a heavy-duty industrial strength cleaner and degreaser that is formulated to remove the toughest dirt, grease and grime.

VINYL ICING - Vinyl and Plastic Restorer

Vinyl Icing restores the original color and shine to a variety of vinyl and plastic surfaces, including door handles, side cladding, front and rear bumpers, exterior mirrors, moldings, auto trim, graphics, running boards, steps and bed liners.

BLING BLING - Chrome and Metal Polish

Bling Bling cleans, polishes and protects all with one application! Its advanced nonabrasive formula removes light corrosion, oxidation, tar, rust and tarnish without scratching the metal.

CANDY BOMB ODOR ELIMINATOR

Candy Bomb is a fogger that deodorizes and sanitizes vehicles in a few hours. It is effective against mildew, cigarette smoke, pet odors, rotten food, fuel vapors, and other odors commonly found in vehicles.

CHOCOLATE THUNDER - NON ACID WHEEL CLEANER

Chocolate Thunder is an acid-free, concentrated wheel and whitewall clearner designed to disoolve brake dust and road grime on contact. It is safe for use on most wheel types including factory painted alloy, clearcoated and chrome rims.

Products Information

C a r C a n d y | S a l e s M a n a ge r 3 S TAG E 1 | S M A R T ST R AT E GY & L AU N C H

Allan Nye, President Southeastern Chemical Industries & Interstate Chemical Inc.Allan Nye is the President of Southeastern Chemical Industries and Interstate Chemical Inc. Allan was born and raised in Upper Sandusky, Ohio, and Graduated from Ohio State University with a B.A. in Business. He moved to Florida in 1978 and began his professional chemical career as a Sales Representative for one of the largest oil and fuel distributors, Fleetwing Oil. He quickly moved up the ranks and became Operations Manager at their Lakeland, FL, facility.

With his extensive chemical sales and management experience, he decided to start his own industrial chemical distribution company, Interstate Chemical Inc. in 1998. He built the company from the ground floor into a successful regional distributor of solvents and other industrial chemicals. In 2005, Allan acquired a second specialty chemical manufacturing company located in Port Orange, FL, named Southeastern Chemical Industries (dba Sechem). Sechem manufactures a full line of lacquer thinners and reducers for the paint and automotive industry.

Allan’s daughter Ashley Nye joined his growing portfolio of companies in 2008, and together they created a third specialty chemical manufacturing company, Ultra-Look Corp., who manufactures CarCandy Automotive Detail Products. Allan and his wife Jan currently live in Lakeland, FL.

Ashley Nye

Hiring Team Information Ashley Nye, President Ultra-Look Corp.Ashley Nye is President of Ultra Look Corp. dba CarCandy. Ashley graduated from the University of South Florida in 2008 with a B.A in Mass Communications. Throughout college she worked for Manheim Auto Auctions in Floor Plan Inventory Financing. Shortly after graduating from USF, she joined her father’s chemical distribution company, Interstate Chemical, as an Outside Sales Representative.

After working in the field for a few years selling industrial chemicals, Ashley realized there was an opportunity to expand the family business by developing and manufacturing a line of car care products. In 2010, her vision became a reality with the creation of CarCandy Automotive Detail Products. With her sales and marketing experience and passion for the automotive industry, the CarCandy brand quickly became a success. The line now features over 100 different automotive cleaning products and accessories with distribution throughout the United States. Ashley and her husband Eric currently reside in South Tampa,FL.

C a r C a n d y | S a l e s M a n a ge r 4 S TAG E 1 | S M A R T ST R AT E GY & L AU N C H

Sales & Marketing ManagerThe Sales & Marketing Manager for a family-run group of companies which include: Interstate Chemical Inc., Southeastern Chemical Industries and Ultra-Look Corp. This will be a highly visible role for a fast-moving, high-growth organization that will require someone who can be responsible for creating and applying new business strategies. Qualified individuals should be hands-on in motivating and leading the sales and marketing efforts; they will empower their team to grow and progress and gain larger market share.

Responsibilities � Provide Market Insights – Continuously monitor and analyze new

business opportunities, customer perceptions and market needs.

� Sales Account Planning – Work with the Sales team to develop strategic account plans for their territory and accounts, with defined milestones for opportunity development.

� Customer Management – Assist the team in consultative selling techniques to educate customers about their product offerings. Maintain and develop high-level relationships at key accounts.

� Budget – Deliver budgeted revenue, margin and volume for personally assigned accounts, and ensure the Sales team does the same for theirs.

� Team Development – Drive and support the Sales team through professional development, training and skill refinement.

� Opportunity Pipeline – Actively review all new business opportunities. Assist the Sales team to drive opportunities to closure.

Qualifications � Strong sales and marketing leader with proven track record of

aggressive growth and success.

� Team-oriented/collaborative leader who is willing to work in the trenches and wear multiple hats.

� 10+ years of Sales, Marketing and Business Development experience related to the automotive and/or industrial chemicals industry, including P&L experience.

� 5+ years of direct line management experience.

� Excellent interpersonal communication skills, including negotiations, persuasion, presentations, reporting and relationship-building skills.

� Demonstrated ability to thrive in an entrepreneurial environment; organizational and time-management skills; ability to take initiative and be self-motivated and results-oriented.

Position Information

C a r C a n d y | S a l e s M a n a ge r 5 S TAG E 1 | S M A R T ST R AT E GY & L AU N C H

Location InformationLakeland, FLLakeland is the westernmost city in Polk County and the principal city of the Lakeland-Winter Haven Metropolital Statistical Area. It is approximately 40 minutes east of Tampa and one hour southwest of Orlando.

Located in the heart of Florida, one of Lakeland's biggest draws is its temperate, subtropical climate. Winters are dry and sunny, with average lows never dipping below 50°F (and the record low is only 20°F). Even in the summer, average highs stay in the low- to mid-90s, with regular afternoon showers to cool things off.

Lakeland's most significant cultural draws are its numerous historic districts. The creatively inclined will enjoy visiting the Polk Museum of Art, the Polk Theatre and the Silver Moon Drive-In.

Public schools in the area are run by the Polk County School District. There are also a variety of charter schools and Christian private schools from which parents can choose. Higher education opportunities abound at a number of institutions, including Polk State College, Florida Technical College, Southeastern University and Florida Polytechnic University.

TampaTampa is located on Florida's west coast and is a major vacation destination. As such, cultural, shopping, sports, outdoors and other recreational opportunities abound.

Tampa Bay hosts three professional sports teams: Buccaneers (NFL), Lightning (NHL) and Rays (MLB). Additionally, they are home to an Arena Football team, several MLB Spring Training stadiums, two professional Soccer teams, and the University of South Florida NCAA sports program.

Those with a love for animals will find plenty to do in Tampa. One of the area's biggest attractions is Busch Gardens, which hosts a number of African wildlife in addition to thrilling roller coasters and an adjacent water park, Adventure Island. Visitors can also see more than 2,000 other animals at Lowry Park Zoo, about 80 rescued fabulous felines at Big Cat Rescue, and over 20,000 aquatic species at the Florida Aquarium.

Polk Theatre

Raymond James Stadium

Busch Gardens

Lakeland, Florida

C a r C a n d y | S a l e s M a n a ge r 6 S TAG E 1 | S M A R T ST R AT E GY & L AU N C H

Tampa is also a cultural powerhouse. There are a variety of stage and performing arts venues, including the Tampa Theatre, MidFlorida Credit Union Amphitheatre and the David A. Straz Jr. Center for the Performing Arts. Performing arts companies and organizations in Tampa include the Florida Orchestra, Opera Tampa and Master Chorale of Tampa Bay. In addition to a Children's Museum, Tampa is home to the Museum of Science & History, the Tampa Museum of Art, and the Tampa Bay History Center.

A number of annual events draw big crowds to the Tampa Bay area. The Outback Bowl is held each New Year's Day, and the summer months play host to Metrocon, the largest anime convention in the state. The Gasparilla Pirate Festival includes the third largest parade in the United States, as well as a mock pirate invasion and other pirate themed events. Fiesta Day celebrates immigrant heritage while the MacDill Air Fest is one of the largest military air shows in the country. There are also several international film festivals that take place in Tampa, including the Gasparilla International Film Festival and the India International Film Festival.

OrlandoOrlando is best known for its family friendly amusement parks, including Disney World, Universal Studios and Sea World Altogether, Orlando attracts upwards of 72 million visitors annually, making it the top destination in the U.S.

Theme parks are just one small piece of what makes Orlando such a popular city. Cultural offerings include the Orlando Ballet, Orlando Shakespeare Theater, and Madame Tussauds. The Orange County Convention Center is the second-largest such complex in the country.

Orlando is home to two professional sports teams, the Magic (NBA) and Orlando City SC (MLS), as well as several minor league and other sports teams. The city is host to the Arnold Palmer Invitational, and a number of golf courses are located throughout the city.

Orlando also offers a number of higher education opportunities. From state colleges and universities like Valencia College and University of Central Florida to prestigious private institutions like Nova Southeastern University and International Academy of Design & Technology - Orlando, there is something for everyone.

Gasparilla Pirate Festival

Cinderella's Castle at Disney World

MidFlorida Credit Union Amphitheatre

University of Central Florida

C a r C a n d y | S a l e s M a n a ge r 7 S TAG E 1 | S M A R T ST R AT E GY & L AU N C H

Lakeland, Tampa & Orlando, NFLLocation Links General Area Links

City of Lakeland www.lakelandgov.net

Visit Tampa Bay www.visittampabay.com

Visit Orlando www.visitorlando.com

ShoppingLakeside Village shoplakesidevillage.net

Lakeland Square Mall www.lakelandsquare.com

Tampa Bay Shopping www.visittampabay.com/things-to-do/tampa-shopping

The Florida Mall www.simon.com/mall/the-florida-mall

Arts & EntertainmentPolk Museum of Art polkmuseumofart.org

Silver Moon Drive-In www.silvermoondrivein.com

The Florida Aquarium www.flaquarium.org

Walt Disney World Resort disneyworld.disney.go.com

EducationPolk County Public Schools polkschoolsfl.com

University of South Florida www.usf.edu

University of Central Florida www.ucf.edu

SportsLakeland Flying Tigers www.milb.com/lakeland

Tampa Bay Rays www.mlb.com/rays

Orlando Magic www.nba.com/magic

NewsWTVT 13 www.fox13news.com

The Ledger www.theledger.com

Real EstateZillow - Lakeland, FL www.zillow.com/lakeland-fl

Zillow - Tampa, FL www.zillow.com/tampa-fl

Zillow - Orlando, FL www.zillow.com/orlando-fl

C a r C a n d y | S a l e s M a n a ge r 8 S TAG E 1 | S M A R T ST R AT E GY & L AU N C H

Consider Us Your Executive Search PartnerLet us remove the delays and frustrations from

hiring hard to reach executives

8100 Opportunity DriveMilton, Florida 32583

850-983-4777ropella.com

Interested in taking our partnership to the next level?

We can help you assess and upgrade your executive team with A players.

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We’ll show you the ROI impact our clients achieve with Ropella’s RPO (Recruitment Process Outsourcing) services.

For more information contact:

Robbie Ropella

President of Executive Search

850-983- 4883

robbie@ropella.com

Skill SurveySales & Marketing Manager

Name: Date:

1. Outline University Degree(s): (Please provide the Name and the Location of each Institution)

2. Provide an overview of your expertise, including years of experience, in commercial roles (Sales, Marketing, Business Development) related to the automotive industry and/or industrial chemicals industry.

3. Share an example of an entrepreneurial role you held where you had a great deal of autonomy that demonstrates your time management and organizational skills, as well as your ability to drive business and grow market share. What were some of the roadblocks you faced? What were the final results?

4. Describe your personal communication and sales style. Do you consider yourself a hunter or a farmer, and why?

5. Describe your greatest success to date in driving new business growth, including closing new accounts and/or market expansion. What do you feel was the key factor in that success?

6. Describe your experience working within small and medium organizations where you had to "wear a lot of hats" and lead from "in the trenches". What did you like about this type of work environment? What did you find challenging?

7. What is your comfort level with travel? Do you have a maximum % level of travel or # of days/weeks away from home that you could sustain?

8. Tell us about any non-compete and/or employer restrictions that you may have. Please provide these documents for our review.

9. If asked one of the following questions during an interview, how would you answer?Why are you considering this opportunity? (or) What motivated you to consider a job change at this time?

Relocation AcknowledgementAs evidenced by my initials below, I acknowledge the requirement to relocate to the Lakeland, FL area for the specific opportunity with Ultra-Look Corp., Interstate Chemical Inc. & Southeastern Chemical Industries and am willing to do so if hired. I fully understand that this acknowledgment is a requirement for the interview process and states that I have already spoken with any necessary parties (i.e. spouse, significant other, children, parents, etc.) who may directly be impacted by my final decision to relocate.

Initials

References Please provide three to six references. The first priority is current and/or past supervisors, then employees, then peers, then customers (where appropriate).

Example: Bob Smith, currently - Business Director at ABC Corporation 412-123-4567, Email: bob.smith@abccorp.com. Was Business Director, my direct supervisor, while I was a Manager at ABC Corporation.

We will NOT contact any references until after completing theinterview process and not without notifying you first.

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Our Candidate Comparison Score Card is to be completed on every candidate you have now screened as a potential fit. If you can tell that some of the candidates are probably Low level (in a superficial overview)

in comparison to others you set those aside now and just score the rest. The Score Card will help you objectively weigh all the Must Haves and even the preferences in such a way that at the end of using the Score Card process you can be pretty sure who the High plus candidates are, who the High candidates

are, and who the Medium candidates are. Then we focus on scheduling for the High Potentials.

Candidate Comparison-Scorecard Grader's Name:

Candidate Name: Grade:

Client Name: Ultra Look Corp Hiring Mgr:

Position: Sales Manager HR Contact:

Salary Range: 125K-150K Candidate Base: Bonus:

Communications: L = Heavy Accent - Hard to Understand M = Accent - Understandable H = No Accent - Easy to Understand

Comment:

Attribute H/M/L Comment1. EducationH = Bachelor's degreeM = No degreeL = N/A

2. Commercial ExperienceH = 10+ years of Sales, Marketing and Business Development experience in the automotive and/or industrial chemicals industryM = 7-10 years of Sales, Marketing and Business Development experience in the automotive and/or industrial chemicals industryL = Less than 7 years of Sales, Marketing and Business Development experience in the automotive and/or industrial chemicals industry

3. Entrepreneurial ExampleH = Specific example that outlines roadblocks and demonstrates well-developed time management and organizational skillsM = Broad answer indicating some previous success in entrepreneurial rolesL = Answer does not indicate previous success in entrepreneurial roles

4. Hunter/FarmerH = Strong hunter mentality; excels at driving new business growthM = Farmer mentality; prefers to focus on growth within existing customer basesL = Answer does not indicate a well-developed sales communication style

5. Greatest SuccessH = Response describes a significant sales increase with key factors in that success delineatedM = General response indicating some previous success in sales, territory growth and/or market expansionL = Response does not indicate previous success in sales, territory growth and/or market expansion

6. Lean ExperienceH = Has thrived in lean organizations and has an affinity for this type of working environmentM = Limited experience in lean organizations, but has confidence in their ability to succeed within themL = Dislikes working within a lean environment

7. TravelH = Road Warrior - Open to travel at 35% moreM = Prefers 25-35% travelL = Requires less than 25% travel

8. Non-CompeteH = No relevant non-compete or non-disclosure in placeM = Has a peripheral non-compete or non-disclosure in place - could limit some activitiesL = Has a strong relevant non-compete or limiting non-disclosure

Grading Point System:H’s = 4M’s = 3L’s = 2Bonus Points = .5

Now add up the numerical value of each grade and then divide by the total number of grades

Total Points:

Divided by 8 grades =

Avg. Grade:

Connect with us to put our people and process to pro�table use today! 850.983.4777

1 ALIGNING EXPECTATIONSRopella aligns expectations with everyone on the hiring team to ensure we’re partnering e�ciently and e�ectively. We’ve created a 3-step launch approach. Through a comprehensive Intake Interview, we 1) Discuss the hiring process, 2) Evaluate the research needed, and3) Review the overall search strategy to ensure we are all on the same page.

SEARCH PREP QUESTIONNAIREAt the beginning of each search, we conduct a comprehensive Intake Interview with the hiring team to ensure Ropella fully understands the most e�ective way to present your opportunity. This includes questions about cultural dynamics, management style and the MUST HAVES for each search. We’ll also evaluate your position description, looking for potential improvements. We then identify the preferred companies and best titles to target to be sure we are focusing on the most e�ective recruiting paths.

OPPORTUNITY MARKETING PIECE Once we understand your search, our team designs an Opportunity Marketing Piece, custom created for your speci�c opportunity, used to attract the best passive candidates. This piece is a comprehensive 6 to 12-page pitch book, �lled with what’s exciting about your organization your products and their markets, as well as a description of your culture and even yourmanagement style. It also includes your position description and a thorough overview ofthe location where the position is based.

SKILLS SURVEYWe create a custom skills and experiences application based on the MUST HAVES for your opportunity. This helps us identify and select for submission the most quali�ed A and B candidates that meet all your parameters. The C candidates are set aside.

SCORECARDWe thoughtfully score all candidates as we move through the screening and interview process. In order to help you make the right hire, we assess based on skills and experience, cultural dynamics, management style, compensation and relocation �t.

PERFORMANCE STANDARDS ASSESSMENT We can dive deep and assess past performance as well as corporate and team cultural �t with a variety of personality, communications and leadership style pro�ling tools. We also o�er pre-hire, function speci�c assessment tools, as well as on the job testing exercises.

STAGE 1 | SMART STRATEGY & LAUNCH

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The SMART Search System® has revolutionized hiring in the same way Six Sigma revolutionized manufacturing. We've invested more than 30 years researching best practices, developing our own tools and continuously improving our SMART Search System® . We provide our clients precise and predictable hiring results unparalleled in the search industry.

“LIKE SIX SIGMA FOR EXECUTIVE SEARCH”

®

Through Global Talent Discovery, Assessment & Connection

Real. Expert. Advice. With over 30 years of recognized search experience, Patrick Ropella knows how to �nd and recruit the right talent.

Patrick, Thank you for all that you and Ropella do for Dow. The processes and systems you have applied (from The Right Hire) while working with Dow have proved very valuable over many years of service.

Andrew Liveris, Chairman and CEO, Dow Chemical

Patrick Ropella's current book, The Right Hire, gives us proven principles and focused strategies to identify, attract, motivate and measure talent in any �eld. If you need relief fast, read and put into practice what's in this book.

Gerry Roche, Sr. Chairman, Heidrick & Struggles

®

RECRUITINGWe run comprehensive recruiting campaigns to source, target and recruit the right candidates. We then submit the best candidates and schedule interviews as we help cultivate relationships between our clients and candidates.

INTERVIEWSWhile you’re interviewing and evaluating your �rst slate of candidates, Ropella continues to recruit, building an additional slate of optional candidates, so we don’t lose momentum and experience unnecessary time delays. We also use SPARK HIRE video interviews to improve assessment.

CANDIDATE INTERVIEW DEBRIEFAfter each interview, we debrief with each candidate to ensure the opportunity continues to be the right �t for their career.

HIRING TEAM DEBRIEF After each interview, we debrief with the hiring team to discuss each candidate as we continue to move through the interview and �nal selection stages.

REFERENCES & BACKGROUND CHECKS We o�er a variety of reference checking options. CHECKSTER is a unique and highly productive web-based tool we prefer to use on most searches.

COMPENSATION BENEFITS & RELOCATION ASSESSMENT Our proprietary Compensation Comparison Calculator merges the variety of complex compensation factors into one document. This allows for easy comparison of current and competing o�ers, to ensure you don't lose the perfect candidate to any competitor.

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STAGE 2 | SMART RECRUITING & INTERVIEWING

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STAGE 3 | SMART HIRING & ONBOARDING

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Compensation Calculator

Offer Recommendation OverviewOffer Recommendation OverviewThis chart compares Offer A (outlined on the next page) to the candidate's current compensation package.

Green indicates areas in which the offer would improve the candidate's position.

Red indicates areas in which the offer does not meet the candidate's current compensation package.

Blue indicates areas in which the offer and the candidate's current compensation package are the same.

Annual Base Salary +12%

Bonus +100%

401K Equal Equal

Medical Insurance (Out-of-Pocket)

+157%

Paid Time Off Equal Equal

�Candidates Current Compensation & Benefits

Offer & AcceptanceOffer & AcceptanceStrategyStrategy

SalarySalaryScenariosScenarios DetailsDetails

A) Salary negotiator can accepton candidate's behalf

$145,000 MacDermid offers a base of $145,000 and 4 weeks of vacation. An offersalary of $145,000 equates to a 12.5% increase over Steve's current salary.A package at this level would get an immediate acceptance from Steve, andwe can go ahead and set a start date.

B) Salary that would still beconsidered viable

$140,000 MacDermid offers a salary of $140,000 and 4 weeks of vacation. An offersalary of $140,000 equates to a 8.5% increase over Steve's current salary. Apackage at this level would still be attractive to Steve, and still showsMacDermid's commitment.

C) Salary candidate will likely walkaway from

$135,000 MacDermid offers an absolute minimum salary of $135,000 and 4 weeks ofvacation. An offer salary of $135,000 equates to a 4.5% increase overSteve's current salary. A package like this would have Steve askingquestions about MacDermid's interest in him.

Notes About Offer RecommendationNotes About Offer Recommendation

Cost of Living

The Ropella Group | 850.983.4777 | ropella.com