Three keys to_social_media-content_community_strategy
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Understanding the Social Media Puzzle
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2011 saw businesses jump into social media. With the changing consumer buying habits, however, businesses really need to consider building a strategy that delivers quality content, consistently to a community of people.
Transcript of Three keys to_social_media-content_community_strategy
Understanding the Social Media Puzzle
Where Is Everyone?
2/3 of adults internet users use social sites (only number two to email according to Pew Research)
Facebook will reach over 1 billion users in the first quarter of 2012.
–Over 50% are active daily (Facebook)–Over 350 million access Facebook through their
mobile devices (Facebook)
What Does This Mean For Your Business?
Website
BlogSocial Network
Reviews
Consumer Buying Cycle
Source: http://www.hubspot.com/marketing-ebook/the-social-media-data-stacks/
Where should you focus?
Content Community
Strategy
Content
Content Needs To Be UserFocused
Share or Solve; Don’t Shill
“(Provide) high value to your customers, in whatever way resonates best with them.”
Source: Content Rules
Content
Indium Corporation – Clinton, NYManufacturer and supplier of specialty solders
73 subject specific blogs12-15 additional independent blogsKey word specific strategy
600% rise in customer contacts in one quarter
HubSpot - Cambridge, MASells marketing software
3-4 Marketing Posts per day Free webinars, marketing reports, e-books, tools
5,000-10,000 clicks within 3 days of the most popular posts posts with approximately 900 people visiting the website generating on average 135 new customers
Source: Content Rules
Community
IBM
Produced and in-house video series called “The Art of the Sale,” distributed it to friendsand put in newsletter. It started to spread.
Since the initial video in 2006 they now have 8videos that have been translated in to several languages. This tied with the 17,000 internal blogsplus thousands of external blogs has build a communitywith a 114 year old business.
Source: http://www.davidmeermanscott.com/documents/Viral_Marketing.pdf
Blendtec - manufacturer of commercial blendersOwner Tom Dickson loves to blend things. In 2006 he launched his first“Will it Blend” videos.
Today they have 116 videos and over 184 million views with increased in retail sales of reportedly over 700% .
Strategy
The Key Is Strategy, Tactics and Resources.
Goal: What is your long term and short term goals for Social Media?
Audience: Who are you talking to? What are their challenges?How do you solve their challenges?
Where: What platforms will you use? Where does your client go for information?
Strategy
Strategy
TacticsKnowledge: What do you already know how to do? What do you need to learn? Where can you learn or purchase whatyou need?
What and How Often: What type of content will you produce?What type of community do you want to develop (or tap into)?How often will you post?
ResourcesAlthough many of the platforms are free, companies need to dedicate personnel and financial resources to successfully execute social mediamarketing.
For more information check out: Facebook: http://www.facebook.com/Life.Simplified.BusinessTwitter: @JVSimplifiedLinkedIn: http://www.linkedin.com/in/jenvondenbrinkWebsite: http://yourlifesimplified.comBlog: http://yourlifesimplified.com/speaker-coach
