Three Digital Marketing Trends Marketers Can’t Ignore in 2014 - iCrossing - Gary Stein
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3 digital marketing trends you can’t ignore Wednesday, January 22, 2014
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17-Oct-2014 -
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The best CMOs in the world constantly ask questions. Are we doing everything we can to connect with consumers and are we doing it as effectively as possible? What are the big ideas and insights that will drive the brand forward? At this time of year, CMOs should only have one question on their minds: How can I ensure that my brand is poised for success? To answer that question, Gary Stein, iCrossing’s SVP, Strategy & Planning sparked a lively discussion about what changes are on the horizon for digital marketing, and several ways brands can prepare for those changes in 2014. This webinar touched upon the insights from a newly published point of view, Three Digital Marketing Trends Marketers Can’t Ignore in 2014. http://www.icrossing.com/three-digital-marketing-trends-marketers-cannot-ignore-in-2014 Please check back soon for the audio recording.
Transcript of Three Digital Marketing Trends Marketers Can’t Ignore in 2014 - iCrossing - Gary Stein
3 digitalmarketing trends you can’t ignore
Wednesday, January 22, 2014
wait...what? who bought what? it supposed to do what again?
wrong question
Wednesday, January 22, 2014
how does [this] help me achieve my goals?
right question
Wednesday, January 22, 2014
a philosophy called
instrumentality
Wednesday, January 22, 2014
how is any new technology an
instrument that helps me achieve my goals?
Wednesday, January 22, 2014
magic content
connected entertainment
insane convenience
Wednesday, January 22, 2014
- the smart use of passive data- predictive information- an amazing opportunity for ads
magic content
Wednesday, January 22, 2014
magic content
Wednesday, January 22, 2014
magic content
Wednesday, January 22, 2014
How to not ignore this- find your moments- discover if your moments are addressable via mobile (or other channels)magic
content
Wednesday, January 22, 2014
- TV manufacturers are ready to get the TVs connected- No more boxes and boxes- Apps for TV?
connected entertainment
Wednesday, January 22, 2014
connected entertainment
Wednesday, January 22, 2014
How to not ignore this- invest in rich content- focus on programming experts- discover the app opportunity
connected entertainment
Wednesday, January 22, 2014
- the over-investing in customer service to achieve a breakthrough experience- may not be sustainable...- ...creating the opportunityinsane
convenience
Wednesday, January 22, 2014
insane convenience
Wednesday, January 22, 2014
How to not ignore this- what are the ways that you can make your experience way, way better?- if you over-invest, where are you getting the return?
insane convenience
Wednesday, January 22, 2014
magic content
connected entertainment
insane convenience
Wednesday, January 22, 2014
thanks gary stein | svp. strategy | @garyst3in
Wednesday, January 22, 2014
