SMX Advanced: The SoLoMo Revolution - Mac Ling - iCrossing

COPYRIGHT ICROSSING / PROPRIETARY AND CONFIDENTIAL 1

SOLOMO BUSINESSES –

TODAY AND TOMORROW…

Mac Ling

iCrossing

Director, Mobile

SMX Advanced Seattle 2011


Group

Messaging


The explosion occurred a short three

months ago…


In a quaint, little town in Texas…


So tell me… what is Group Messaging?

Group Messaging Spectrum of Privacy


Locatio

n S

harin

g

Conference Calls

Group Messaging

Photo Sharing


Longevity and engagement provide deeper insight into the group’s

interests


However, relevance has a shelf-life.

So we have to be nimble enough to

communicate to consumers in the

decision stage of the purchase funnel.


What Do We Have Here?

1. A Group with Shared Interests

2. Location Information

3. Contextual Information

4. Immediacy of Fulfilling Need

And ULTIMATELY:

A Qualified Lead!

How Do We Use This?

1. Provide a Targeted Offer To

the Pod

2. Future Group Buying Deals

3. Merchants Can Bid for This

Group’s Patronage


Is this the

SoLoMo

Revolution?


Or Just the Next

Evolution in

Marketing?


Place-Based

Networks


We’re

Becoming

Better at

Using

Technology to

Enable a

Deeper

Human

Experience


“SoLoMo” doesn’t feel like a

revolution… but an evolution.

We’re using the same fundamental

marketing concepts with new tools to

achieve similar goals.

It’s simply the next iteration of the

marketer’s toolbox…


THANK YOU!

Mac Ling

[email protected]

@mac_ling

SMX Advanced: The SoLoMo Revolution - Mac Ling - iCrossing

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