ThoughtFocus Presentation Best Practices v1.1

© 2016 ThoughtFocus | CONFIDENTIAL

Presentation Guidelines


Agenda/Table of Contents• Presentation guidelines• How to make this file smaller• Best practices examples


Presentation GuidelinesThis presentation is intended to serve as a how-to guide for creating standard ThoughtFocus presentations• Font types

• Presentation title – Helvetica – 42• Slide title – Helvetica – 28• Slide side title – Helvetica - 24• Subtitle text – Avenir – 28• Content text – Avenir – 14-16• Content text (image, text box, table) – Avenir - 10-

12• Use maximum two font types• Use maximum three font sizes• The following is ThoughtFocus’ approved color palette:

#64b54dPrimary

color

#44a5daSecondary

color

#ec5944Support

color

#dea637Support

color

#939598Support

color

#ecededSupport

color


Presentation Guidelines• Bullet points

o Use 6 x 6 rule- 6 bullet points on a slide- 6 words per bullet point

• Bullet sizeo Select a bullet size slightly smaller than the font of

the text so it does not overpower the text itself• Bullet spacing

o Keep sufficient space between bullet and the first letter of the text so that the first word is readable.

• Presentation timeo 15 slides with 2 minutes per slideo This should include the Q/A interaction time

• Use a snappy title to get attention• Title should summarize the content


Presentation Guidelines• Presentation design:

o Contrast colors- Dark text on light background- Light text on dark background- Avoid reds and oranges - use only to highlight

o Include bubbles, callouts and key takeawayso Charts/tables should contain limited data

• Presentation layouto Always include an agenda/table of contents o Presentation follows agenda ordero Use storyboarding with causes and impacts pattern

• Include presentation information in Propertieso Go to File -> Properties -> Summary

- Add relevant author and company information- It is used for tracking purposes

• Avoid all capital letters


Presentation Guidelines• Remove the “What Not To Do?” slides highlighted in red

- They are included to show bad practices• Do not use the interior slides as a front cover slide for your

presentation• Do not just print the basic deck and take it to a client meeting

– there may be slides not required or inappropriate• Always leverage the template and stay on brand – badly

written or formatted presentations make the company look bad

• Do not change the master copy – always copy the file to your laptop and make changes there

• If you need a certain picture or template slide, marketing will create and include in the master deck


How to Make this File SmallerIf you need to email a PPT to a client make a version of this file smaller after you edit it, follow the below

• Use PowerPoint’s compress pictures function to reduce the DPI of embedded images to something less than 220 dpi - It will not look as good when you print it but the

presentation will save as a smaller file• Switch to master view and delete all the template pages

you are not using- PowerPoint won’t let you delete templates you are using

in the deck• Depending on PC or Mac

- Print or save to a PDF file- Optimize the file for smaller images when producing it- Open the resulting file in Adobe Acrobat and do it

manually


What Not To Do?• Lorem ipsum dolor sit amet consectetur. Cras nec

blandit mauris• Cras nec blandit mauris. Sed viverra magna velit, a

facilisis nisl • Maecenas at metus in erat gravida. Sed viverra magna

velit, a facilisis nisl. Phasellus dapibus justo vel lacus tincidunt

• Sed viverra magna velit, a facilisis nisl. Phasellus dapibus justo vel lacus tincidunt

• Phasellus dapibus justo vel lacus tincidunt• Nunc erat libero, ullamcorper vitae mauris • Maecenas at metus in erat gravida. Sed viverra magna

velit, a facilisis nisl. Phasellus dapibus justo vel lacus tincidunt

• Sed viverra magna velit, a facilisis nisl. Phasellus dapibus justo vel lacus tincidunt

• Cras nec blandit mauris. Sed viverra magna velit, a facilisis nisl

Do not add more than 6 bullet points with 6 words each point


• Lorem ipsum dolor sit amet, consectetur • Cras nec blandit mauris• Maecenas at metus in erat gravida cursus • Sed viverra magna velit, a facilisis nisl • Phasellus dapibus justo vel lacus tincidunt • Nunc erat libero, ullamcorper vitae mauris

What Not To Do?

New YorkMilwaukee

IrvineMountain View

Philippines

Mysore

BangaloreGurgaon

Toronto (planned)

London(planned)

Costa Rica(planned)

Atlanta

Dallas

Do not use small font sizes for images


What Not To Do?

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Text

Text

Text

Text

TextDo not use light text on light background

Do not use dark text on dark background


What Not To Do?Do not add text in form of paragraphs. Include minimum text – think in concepts and statementsLorem ipsum dolor sit amet, consectetur adipiscing elit. Cras nec blandit mauris. Maecenas at metus in erat gravida cursus sit. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Cras nec blandit mauris. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Cras nec blandit mauris. Maecenas at metus in erat gravida cursus sit amet id enim. Sed cursus nisi in lacus lobortis. Cras nec blandit mauris. Maecenas at metus in erat gravida cursus sit amet id enim. Cras nec blandit mauris. Maecenas at metus in erat gravida cursus sit amet id enim. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Cras nec blandit mauris. Maecenas at metus in erat gravida cursus sit. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Cras nec blandit mauris. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Cras nec blandit mauris. Maecenas at metus in erat gravida cursus sit amet id enim. Sed cursus nisi in lacus lobortis. Cras nec blandit mauris. Maecenas at metus in erat gravida cursus sit amet id enim. Cras nec blandit mauris. Maecenas at metus in erat gravida cursus sit amet id enim.


What Not To Do?Add short description for imagesProvide appropriate location for description so that it does not overlap with adjacent text

Content text

(Image)

Content text

(Image)

Content text

(Image)

Content text (Image)

Content text

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dolor sit amet, consectetur adipiscing elit. Cras nec blandit mauris. Maecenas at metus


Image Text


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Slide Title


Slide TitleSubtitle Text

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Questions

ThoughtFocus Presentation Best Practices v1.1

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