SNAP: Innovative Ways to Use Instagram

1

What is Instagram? Instagram is a mobile app. Works best when uploading images

from a mobile device. Limited features from website. There are 2nd-party services that

provide the ability to upload photos from a computer.

How many use Instagram? 150 million active Instagram users 55 million photos uploaded daily 43% of accounts post more than

once a day 1.2 billion likes a day Instagram engagement is 15x

greater than Facebook

Source: 2013 Social Media use Pew Study and L2 Intelligence Report

Who uses Instagram? 37% are 18-29 18% are 30-49 6% are 50-64 68% are females / 32% male Instagram users are almost equally

split 50% Apple iOS / 50% Android

Source: 2013 Social Media use Pew Study and L2 Intelligence Report

How to use Instagram Getting started:

→Install the Instagram app on your

mobile device.

→Sign-in using your login information.

How to post to Instagram

From album

Take picture

Take video

How to post to Instagram

Select Filter

Adjust Contrast & Clarity

Continue

How to post to Instagram

Select share

options

Select to map the image

Write post. Include

#hashtags

Instagram – Photo Tips Play with angles and contrast when

taking the photo Look for clever and creative items

to photograph to draw attention to your post Use photo editing tools available on

your phone before posting to Instagram

Instagram Editing Tools iPhoto Adobe PS Afterlight Polarmatic PicStich PicFrame 8mm Vintage

Adding Words to Images

Lenses & Accessories Use mobile device accessories to

augment your photos and videos: →Lenses →Special cases →Tripods →Boom mics

Instagram – Posting Tips Use #hashtags as keywords to help

people find and follow you. Use @username if you mention

someone in a post. Moderate comments and reply

using the social media decision guides.

Instagram – #Hashtags

Instagram – #Hashtags

How to get more followers? Hashtags Photo contests

Photo Contests Create a contest #hashtag Develop rules and guidelines Set a start and end date Promote your contest Select finalist Let your followers select the winner Photo disclaimers

Photo Contests Create a contest #hashtag Develop rules and guidelines Set up a web page & gallery Promote your contest Select finalist Let your followers select the winner Photo disclaimers

Photo Contests Examples: http://www.wakegov.com/connect/

instagram http://www.wakegov.com/parks/ins

tagram/

Photo Contests

Photo Contests

Future of Instagram Videos Aerial Photos

Using Drones for Instagram

Instagram Videos

Questions? thoughts? feedback? ideas?

28