This Is Open - Open IMU (Intelligent Media Unit) - USPs

OPEN MEDIA UNIT™

D Y N A M I C S M A R T D I S T R I B U T E D L O C A L S O C I A L

THIS IS OPEN LIMITED

OPEN MEDIA UNIT™

World’s best display advertising technology…. invented by Open Media Technologies

TRANSFORMS STATIC ADS INTO INTELLIGENT CONTENT CHANNELS Delivers the right content directly to people - through ad space & digital media – across desktop, mobile, tablet & more

Guaranteed to create & maintain ongoing brand conversation and engagement

Simply put … this is ….

QUIETLY REDEFINING AD SPACE™

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This document contains privileged and confidential information and may not be distributed or redistributed to any party without consent. Open Media Unit™, Open Media Port™ and Quietly Redefining Ad Space™ are trademarks or registered trademarks of This Is Open Limited. Copyright © 2012 This Is Open Limited. All rights reserved.


OPEN MEDIA UNIT™ USPs DOES NOT DISRUPT THE USER EXPERIENCE

•  the entire content experience is delivered directly to the user inside the Open IMU™

•  no unnecessary click-through, no auto-expand, no auto-play and no distracting animation.

INDUSTRY DEFINING INTERACTION & ENGAGEMENT RATES

•  interaction rates 300% & engagement times 600% higher than the industry average

AD SERVED TO NON-RICH MEDIA INVENTORY ON ANY SITE/PUBLISHER/NETWORK

•  no technical integration required – tested & approved by all major publishers

NO FILE SIZE LIMITS

•  content is hosted by us & delivered via our global edge cache network – delivering the optimum viewing experience every time.

TRAFFIC CREATIVE ONCE & DYNAMICALLY OPTIMISE THE EXPERIENCE IN REAL-TIME

•  see what content works where – with the power to optimise & localise content/functionality – by individual and/or all placements/flights.

ADD & REMOVE FUNCTIONALITY DYNAMICALLY

•  comprehensive suite of Bolt-Ons, including live streaming, upload/download content, competitions, CRM, maps, comments, social plug ins, games, multiple

languages etc.

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OPEN MEDIA UNIT™ USPs DELIVER AGAINST BRAND AND PERFORMANCE KPIs SIMULTANEOUSLY – FROM 1 CREATIVE

•  dynamically deliver to users the right content – defined by the user’s position in the funnel.

SOCIAL INNOVATION

•  deliver immersive content experiences direct to users in the Facebook news feed and timeline.

•  embed as a dynamic content channel on social media properties.

CREATE AN ONGOING BRAND CONVERSATION

•  push users from paid media to owned media placements – incentivise continued engagement through the provision of value added content.

ACCOUNTABILITY ON IMPRESSIONS DELIVERED

•  only pay for when the Open IMU™ is viewed – not blind impressions. Cost Per Engagement and Cost Per Second models available.

COMPREHENSIVE REAL-TIME REPORTING & INTELLIGENCE

•  customised to your campaign KPIs/requirements.

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MEDIA PARTNER

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MEDIA PARTNER

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VIDEO

AUDIO

MARKETS

OPEN MEDIA UNIT™ - ORIGINS

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Deliver the right content – to the right place – at the right time… Deliver different content to different placements & markets – simultaneously – FROM 1 CREATIVE Optimise the content experience in real-time

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PHOTOS

OPEN MEDIA UNIT™ INTELLIGENT CONTENT DELIVERY FROM ONE CREATIVE

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APPS

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Asset Management System Global Edge Cache



THE OLD APPROACH

•  Existing approaches to online display media segment format type by message objective •  This attitude has created a divide between BRAND display media and PERFORMANCE display media

•  Most online display media within the Auto vertical, for example, has been focused on PERFORMANCE display media – the lower funnel – delivering display media formats designed to disrupt the user’s online experience by driving them to a brand’s website for content delivery

•  This approach is proven to be ineffective at best

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MULTIPLE, DISPARATE, DISCONNECTED CREATIVES…. UNIFIED BY DISRUPTION

Aided Brand Awareness

Online Ad Awareness

Message Association

Brand Favorability

Purchase Intent

UPPE

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THE RIGHT APPROACH •  The OPEN MEDIA UNIT transforms static, disruptive display media into intelligent content channels – that deliver directly to the user a non-

interruptive content experience.

•  The OPEN MEDIA UNIT enables advertisers to deliver a content experience defined by an individual users position or journey within the funnel.

•  Users in the upper funnel can be delivered a content experience commensurate with Brand Awareness and Message Association

•  Users in the lower funnel can be delivered a content experience commensurate with Purchase Intent and Conversion.

•  The OPEN MEDIA UNIT delivers against both of these objectives - simultaneously – from 1 creative

•  Delivering the right content, to the right place, at the right time

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SINGLE CREATIVE SIMULTANEOULSY DELIVERY OF CONTEXTUAL CONTENT

– CONTENT EXPERIENCE DEFINED BY USERS POSITION IN FUNNEL Aided Brand Awareness

Online Ad Awareness

Message Association

Brand Favorability

Purchase Intent

UPPE

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OPEN MEDIA UNIT™ CONTENT EXPERIENCE BY FUNNEL POSITION •  Dynamically deliver the right to the right place at the right time

•  The content experience is defined by the user’s funnel position

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Online Ad Awareness

Message Association

Brand Favorability

Purchase Intent

UPPE

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LEVERAGE BRAND ENGAGEMENT ASSETS •  Videos / Live streaming / You Tube Content •  Photos •  Social feeds •  Articles •  Competitions / promos •  Games

DRIVE CONVERSION •  Videos / Live streaming / You Tube Content •  Photos •  Social feeds •  Articles •  Competitions / promos •  Games •  Finance information •  Download brochures •  Book a test drive •  Locate a deal •  Customise vehicle

LEVERAGE BRAND COMMUNICATION ASSETS •  Videos / Live streaming / You Tube Content •  Photos •  Social feeds



OPEN MEDIA UNIT™ CONTENT EXPERIENCE BY FUNNEL POSITION PHASE 1

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Online Ad Awareness

Message Association

Brand Favorability

Purchase Intent

UPPE

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LEVERAGE BRAND ENGAGEMENT ASSETS Added to existing content/functionality •  Videos / Live streaming / You Tube Content •  Photos •  Social feeds •  Articles •  Competitions / promos •  Games

DRIVE CONVERSION Added to existing content/functionality •  Videos / Live streaming / You Tube Content •  Photos •  Social feeds •  Articles •  Competitions / promos •  Games •  Finance information •  Download brochures •  Book a test drive •  Locate a deal •  Customise vehicle

LEVERAGE BRAND COMMUNICATION ASSETS •  Videos / Live streaming / You Tube Content •  Photos •  Social feeds

PHASE 2



OPEN MEDIA UNIT™ STANDARD MODULES / FUNCTIONALITY 10

•  Customised skin according to brand guidelines

•  Dynamic pre roll on loading

•  4 cell home screen

•  Open IMU™ dynamic media player:

–  Video/Photos/Text (Up to 10 videos and 30 photos) - additional bundles available.

–  Media carousel module

–  Sort/filter component

–  Next video / replay / CTA / push to owned media / incentivise sharing

–  Integrated social media tools

•  Universal content sharing/distribution

•  Facebook Like and Twitter Follow

•  Social Media tools

•  Twitter/Facebook/ RSS feed module

•  Tiled content view

•  Dynamic external hyperlinks

•  Full screen module

•  Custom tracking

•  Embed code for owned media placements, e.g. Facebook and Brand Website(s)

•  Ongoing content management and campaign optimisation

•  4TB global data allowance per month

•  24/7 monitoring

•  Full reporting

•  End of campaign analysis

•  Unlimited Bolts Ons – tailored to campaign KPIs

300 X 250 not to scale. Selected screens only



OPEN MEDIA UNIT™ DYNAMIC FUNCTIONALITY BOLT-ONS 11

Social distribution incentives, e.g. share to unlock content, enter competition etc. Owned media instances, e.g. Facebook pages, you tube channels, websites etc. Additional content packages – videos x 5 bundles / photos x 10 bundles Additional data packages – GB / TB bundles Video integration – you tube / vimeo etc. Soft sub-titling – multi languages Multiple languages – user interface / content meta data Live video streaming Live event participation apps, e.g. user scoring during surfing comp. live stream

Live data visualisations, e.g. live telemetry, GPS track position Event countdown Reminders / Alerts – SMS Calendar events – iCal, Google calendar, outlook Data capture – email / telephone number etc. Coupon / PDF – print, download Registration / sign up / client’s CRM integration Competitions

Polls Maps

Domain sensitive content – multiple / simultaneous content views Multiple content views – time stamped Custom SWF integration, e.g. games, 3d engines User upload / download content – videos / photos / articles / audio / coupons User content ratings Product linking (Plinking) – dynamic product linking to video time lines Interactive video hot spots Payment / subscription gateway Full screen – alternate view

Auto full screen on interaction Custom formats and sizes Additional CMS training Custom event tracking Post click tracking – beacon / spotlight tracking Mobile / Tablet apps hand off – iOS, Android, Win 7/8 QR Codes DR / Re messaging Open IMU™



OPEN MEDIA UNIT™ 1 CREATIVE DELIVERING BRAND AND PERFORMANCE KPIs 12

User re messaging trigger by Open Media Unit™ media engagement. Defined engagement parameters set in Open Media Unit™ display media. User interaction across engagement parameters triggers Open Media Unit™ Performance display media

Users re messaged with contextual content and call to action. Defined by previous Open Media Unit™ display media interaction



OPEN MEDIA UNIT™ AUTOMATED CREATION / OPTIMISATION / DELIVERY 13

AUTO CREATION OF OPEN MEDIA UNIT™

•  Built in JavaScript / HTML

•  Super light

•  Any ad format / size

•  Delivered to any device / screen

•  Dynamically managed & optimised



OPEN MEDIA UNIT™ INTELLIGENT CONTENT DELIVERY ACROSS SCREENS & DEVICES 14


DISPLAY MEDIA SOCIAL MEDIA WEB BROWERS MOBILE & TABLET BEYOND

DELIVER THE RIGHT CAMPAIGN ASSETS IN THE OPTIMUM FORMAT – WHENEVER AND WHEREVER …


OPEN MEDIA UNIT™ REAL-TIME REPORTING ACROSS SCREENS 15



CONTACT DETAILS

This document contains privileged and confidential information and may not be distributed or redistributed to any party without consent. Open IMU™, Intelligent Media Unit™, Intelligent Media™ and Quietly Redefining Ad Space™ are trademarks or registered trademarks of This Is Open Limited. Copyright © 2012 This Is Open Limited. All rights reserved.

PAUL MARAVIGLIA

COMMERCIAL DIRECTOR

[email protected]

M +44 7919 397 740

T +44 20 7025 1323

JOSHUA REX

MANAGING DIRECTOR

[email protected]

M +44 7879 486 672

T +44 20 7025 1321

OPEN MEDIA TECHNOLOGIES

57 POLAND STREET SOHO, LONDON

W1F 7NW

+44 20 7025 1320

www.thisisopen.com

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