Thinking Outside of The Bank
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Thinking Outside of the Bank Tomasz Rudolf, Founder, The Heart Sobienie Królewskie | March 2017
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Transcript of Thinking Outside of The Bank
Thinking Outside of the BankTomasz Rudolf, Founder, The Heart
Sobienie Królewskie | March 2017
The StarterInnovationChallenge
Main Course Open
InnovationStories
The Dessert3 things you
can do
Menu for today
The Innovation Challenge
Working with 100+ corporations...
2000 | Market Leader, valued at $4.8 B
2000 | Blockbuster refuses to buy Netflix for $50M
2010 | Blockbuster files for bankruptcy
2015 | Netflix market cap exceeds $35B
A story…
A David & Goliath fight metaphor
Nokia’s market share falling from 50% to 3%
Banking is facing a revolution
Creative thinkingTraining employees in
problem solving techniques
Customer intelligenceUsing ethnography, ODI
and other methods to discover unmet customer needs
Trend ResearchUnderstanding emerging patterns
In society, tech & markets
Competitive intelligenceBenchmarking competition
Corporate Innovation Toolkit (examples)
Idea ManagementManaging the process or idea
collection, review & implementation
Design thinkingOptimizing the design process
User-driven InnovationEngaging users
In co-creating solutions & experiences
Technology scoutingIdentification of potential technologies
for competitive advantage
Stage Gate | NPDImproving the decision-making
process
Process improvement Leveraging Kaizen, Six Sigmaor other methods for process
innovation
Business modelsDesigning and reviewing
business model innovations
Lean startupFast validation of hypotheses
The more radical, the harder it is to do it internally…
14
New Business Architects
You can buy them...
Jak długo R&D Apple pracowało nad iPodem?
17
You can copy them...
Video$4500
22
You can hire them...
Czy firma, która stworzyła ten produkt jest innowacyjna?
Czy firma, która stworzyła ten produkt jest innowacyjna?
Tony Fadell
You can’t ignore them...
The Open Innovation Stories
Invest in startups
Corporate VenturingOwn fund, investing in VCs or
Investments off the balance sheetIntel
Sponsored acceleratorOutsourced or shared acceleration
program, offering support for equityDisney Techstars
Invest in startups
M&ABuy & integrate new businesses
PKO BP
Corporate acceleratorBatches of selected startups
undergoing 3-6 month programMicrosoft
Corporate Accelerator
Disney & Sphero
Sphero was part of Disney Techstars accelerator batch
Best selling toy of the year, BB-8
created together
Build startups
IntrapreneurshipBottom-up initiatives working like
startups to validate new bizSony
Company building labsInternal startup factory
Google X
Spin-Outs / Spin-InBring ideas outside for launch and
integrate when successfulCisco
Outsourced Company Building
Skoda
Build startups
Build startups
Cisco Spin-Out
Nuovo Systems founded in 2006 from
$70+ million investment from Cisco
Trio of serial entrepreneurs
(Mazzola, Jain, Cafiero)
Cisco acquired business two years later for
$678 million
http://www.businessinsider.com/why-cisco-showered-three-men-with-billions-2014-9?IR=T
Work with startups
Work with startups
Buy from
Purchase or licence new technologies that give
you a competitive edge
Purchase service
Partner
Launch new products and businesses on
revenue-sharing basis
Invest
Get deal flow for your company’s strategic or
financial investments.
Offer bundling
Acquihire
License technology
White label
Investment
Co-development
Co-branding
Acquisition
Many models of corporate-startup deals
100 pilots in 18 months, 48% successful
Unilever Foundry
100 pilots in 18 months
50K $ budgetfor each pilot
48% resulting infollow-up collaboration
Many of such collaborations in the FinTech space...
Precision: Knowing what you want
ChallengesHunting groundsPressure & KPIs
Openness to unexpected
Ecosystem Radar: Observe & learn
SourcingPUSH: Monitor
ecosystem
Scouting: Identify & select partners
SourcingPULL: Define needs
Identify & selectpartners
Best talent is not going around
career websites submitting CVs.
Move from dating to deals faster
Deals & legalSpeed
IP MgmtFair play
Decision-makingDecision-making
The Dessert
What can You do?
Get involved in the ecosystem
Join FinTechProgram
CybersecurityPSD2
Big DataBlockchain
Meet & MentorPick a startup to advise and
learn from
Start from your challenges
Create a digital innovation sandbox
IntrapreneurshipBottom-up initiatives working like
startups to validate new bizSony
Company building labsInternal startup factory
Google X
Spin-Outs / Spin-InBring ideas outside for launch and
integrate when successfulCisco
Outsourced Company Building
Skoda
Corporate VenturingOwn fund, investing in VCs or
Investments off the balance sheetIntel
Sponsored acceleratorOutsourced or shared acceleration
program, offering support for equityDisney Techstars
Executive startup searchPULL: Identification of startups based
on individual briefsING
Build startupsInvest in startupsWork with startups
M&ABuy & integrate new businesses
PKO BP
Vertical Pitch ProgramsPUSH: Review of potential partnership
opportunities in a syndicateMastercard
Startup Relations PortalOnline channel as a single point of contact for potential partnerships
Unilever Foundry
Corporate incubatorOwn or shared co-working space
with startups hub:raum
Corporate acceleratorBatches of selected startups
undergoing 3-6 month programMicrosoft
Source: @TheHeartWarsaw
Join us at The Heart!
theheartwarsaw @TheHeartWarsaw
Tomasz Rudolf
www.theheart.tech
TheHeartWarsaw TheHeartWarsaw
