Thinking Outside the Glass
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Transcript of Thinking Outside the Glass
THINKING OUTS DE THE GLASS
ALEX KRATENA
DESIGN IS A
FUNNY WORD
CAN WE FIX THIS?
NO IT’S FUCKED!
LEXICON
GRAMMAR
LANGUAGE
MORE DELICATE
LESS DELICATE
USE OF TOP QUALITY INGREDIENTS,
PRODUCTS, TOOLS AND TECHNIQUES IS CONSIDERED GRANTED
ALL INGREDIENTS HAVE SAME CULINARY
VALUE REGARDLESS OF THEIR PRICE
NEW WAYS OF SERVING COCKTAILS ARE PROMOTED
TECHNOLOGY IS SUPPORT TO DEVELOPING NEW DRINKS
TASTE IS NOT THE ONLY SENSE TO BE STIMULATED, THE MORE SENSES YOU STIMULATE, THE MORE GUEST WILL
REMEMBER
LOOK AT THINGS WITH CHILDREN EYES
PUSH IS FUEL OF CREATIVITY
RESEARCH
UNCONCIOUS
IDEA AWARENESS
INGREDIENTS NATURE ART HISTORY SCIENCE DESIGN LITERATURE LANGUAGE PRODUCT PLACES STYLE EXPERIENCES PEOPLE
INSPIRATION INTERPRETATION
PURPOSE INTENSITY AROMA TEXTURE MOUTHFEEL TEMPERATURE DILUTION FEEL STYLE SERVICE WARE PEOPLE
PROTOTYPE
TASTING REVISION TESTING FEEDBACK SERVICE COST CALCULATION SUPPLIERS LOGISTICS
EXECUTION LISTED COCKTAIL
EVOLUTION
WHO INVENTED THE WHISKY SMASH?
IT IS NOT IMPORTANT TO BE THE FIRST, IT IS IMPORTANT TO CONCEPTUALISE
EXISTING CONCEPT NEW DRINK ADDITION
||| 1862 ||||||||||||||| 1987 ||||||||||||||||| 2008 |||
DEFINE LOOK & FEEL
LESS IS MORE
TIMELESS
UNDERSTANDABLE
DOABLE & VIABLE
INNOVATIVE
PRACTICAL
CLEAN
FLAWLESS
OPERATIONAL
FLUENCY
ORIGINALITY
FLEXIBILITY
ELABORATION
‘’IF YOU ALWAYS DO WHAT YOU ALWAYS DID, YOU ALWAYS GET, WHAT
YOU ALWAYS GOT !‘’
THANK YOU VERY MUCH FOR YOUR ATTENTION !!!