Think Mobile April 2010_Paul Reddick
-
Upload
mediabistro -
Category
Documents
-
view
222 -
download
1
Transcript of Think Mobile April 2010_Paul Reddick
![Page 1: Think Mobile April 2010_Paul Reddick](https://reader033.fdocuments.in/reader033/viewer/2022052822/554d2781b4c905ab268b4d1f/html5/thumbnails/1.jpg)
Paul ReddickCEO, Handmark
![Page 2: Think Mobile April 2010_Paul Reddick](https://reader033.fdocuments.in/reader033/viewer/2022052822/554d2781b4c905ab268b4d1f/html5/thumbnails/2.jpg)
Oh, how far
we’ve come….
![Page 3: Think Mobile April 2010_Paul Reddick](https://reader033.fdocuments.in/reader033/viewer/2022052822/554d2781b4c905ab268b4d1f/html5/thumbnails/3.jpg)
The Opportunity
• U.S. smartphone market expected to quadruple to 160 million over the next four years (Yankee Group, 2009)
• ¼ of Americans now getting their news via mobile (Pew, March 2010)• 60% of smartphone users carry their phone with them at all times, even when at
home (Knowledge Networks, 2008)
![Page 4: Think Mobile April 2010_Paul Reddick](https://reader033.fdocuments.in/reader033/viewer/2022052822/554d2781b4c905ab268b4d1f/html5/thumbnails/4.jpg)
Considerations for Building a Mobile Strategy
• What content assets should I mobilize?- Time-sensitive- Reference- Convenience
• What technology should I use?• What features should I build in?• How do I drive distribution?• Why am I doing this?
![Page 5: Think Mobile April 2010_Paul Reddick](https://reader033.fdocuments.in/reader033/viewer/2022052822/554d2781b4c905ab268b4d1f/html5/thumbnails/5.jpg)
Considerations for Building a Mobile Strategy
• What content assets should I mobilize?
• What technology should I use?- WAP/XHTML/HTML5- Applications- Which platforms
• What features should I build in?• How do I drive distribution?• Why am I doing this?
![Page 6: Think Mobile April 2010_Paul Reddick](https://reader033.fdocuments.in/reader033/viewer/2022052822/554d2781b4c905ab268b4d1f/html5/thumbnails/6.jpg)
Considerations for Building a Mobile Strategy
• What content assets should I mobilize?• What technology should I use?
• What features should I build in?- Print/slideshows/video- Man/Machine interface optimization- Social/Sharing- Links to online/print; favorites
• How do I drive distribution?• Why am I doing this?
![Page 7: Think Mobile April 2010_Paul Reddick](https://reader033.fdocuments.in/reader033/viewer/2022052822/554d2781b4c905ab268b4d1f/html5/thumbnails/7.jpg)
Considerations for Building a Mobile Strategy
• What content assets should I mobilize?• What technology should I use?• What features should I build in?
• How do I drive distribution?- Storefronts: getting in and being discovered- Leveraging your brand and offline channels
• Why am I doing this?
![Page 8: Think Mobile April 2010_Paul Reddick](https://reader033.fdocuments.in/reader033/viewer/2022052822/554d2781b4c905ab268b4d1f/html5/thumbnails/8.jpg)
Considerations for Building a Mobile Strategy
• What content assets should I mobilize?• What technology should I use?• What features should I build in?• How do I drive distribution?
• Why am I doing this?- Extend/build brand, audience and loyalty- Make money (via Advertising, Cross-selling,
Premium)
![Page 9: Think Mobile April 2010_Paul Reddick](https://reader033.fdocuments.in/reader033/viewer/2022052822/554d2781b4c905ab268b4d1f/html5/thumbnails/9.jpg)
Recommendations
• Build rich applications now
• Don’t stop at iPhone
• Define success
• Actively drive distribution and monetization