So you've got an iPhone app -

now what?

Paul ReddickCEO, Handmark

The Opportunity

• People are consuming more news than ever from multiple sources

• There is a growing urgency to be the first to hear the news

• Worldwide smartphone market to grow more than 30% each year through 2012

• People using their phones as a primary source for accessing news

• Mobile is one of the most dynamic, targeted mediums

An iPhone App = A Mobile Strategy

Considerations for Building a Mobile Strategy

• Why am I doing this?

• What content assets should I mobilize?

• What technology should I use?

• What features should I build in?

• How do I drive distribution?

Considerations for Building a Mobile Strategy

• Why am I doing this?

- Extend/build brand, audience and loyalty

- Make money (via Advertising, Cross-selling, Premium)

• What content assets should I mobilize?

• What technology should I use?

• What features should I build in?

• How do I drive distribution?

Considerations for Building a Mobile Strategy

• Why am I doing this?

• What content assets should I mobilize?

- Time-sensitive

- Reference

- Convenience

• What technology should I use?

• What features should I build in?

• How do I drive distribution?

Considerations for Building a Mobile Strategy

• Why am I doing this?

• What content assets should I mobilize?

• What technology should I use?

- WAP/XHTML/HTML5

- Applications

- Which platforms

• What features should I build in?

• How do I drive distribution?

Considerations for Building a Mobile Strategy

• Why am I doing this?

• What content assets should I mobilize?

• What technology should I use?

• What features should I build in?

- Print/slideshows/video

- Man/Machine interface optimization

- Social/Sharing

- Links to online/print; favorites

• How do I drive distribution?

Considerations for Building a Mobile Strategy

• Why am I doing this?

• What content assets should I mobilize?

• What technology should I use?

• What features should I build in?

• How do I drive distribution?

- Storefronts: getting in and being discovered

- Leveraging your brand and offline channels

Recommendations

• Build rich applications now

• Don’t stop at iPhone

• Define success

• Actively drive distribution and monetization