TheDigitel Charleston media kit

Charleston's TheDigitel [email protected] thedigitel.com/advertise

simply,a great way to

reach charleston

TM

For questions, or when you’re ready

[email protected] - (843) 608-1011TheDigitel.com/advertise

TheDigitel Sales Kit | 2011 [email protected] - (843) 608-1011

New and Innovative Advertising Opportunities

2011 Sales KitDear Business Leader,

Thank you for your interest in advertising with TheDigitel.com — the most complete source of the best in local Charleston news, politics, food, events and culture.

Many companies we work with are looking for new and better ways to

the community. Advertising with TheDigitel offers all of that and more, because we’re more than just a website — we are a community.

are, what advertising on TheDigitel offers and how to get your

Sincerely,

TheDigitel Team


TheDigitel:

What a local news

site should beFounded in 2008, TheDigitel was created to connect Charleston to the best local stories out there, and help locals tell their stories to each other.

TheDigitel blends traditional journalism with the Open Community of the Web.

Not only can folks read TheDigitel to get informed, but they can also use the site to post stories and events, inform others and network with the community.

Empowering readers to promote what they think is most important to Charleston — TheDigitel is local news done right.

Our offerings includeAn independent perspective on the news.

Guide pages to a myriad of Charleston topics.

Calendar event listings.

NEW Local television network TheDigitel TV.

Daily e-mail news update.

A broad social media reach and active Twitter presence.

An Open Community that allows for reader involvement and interaction.

TheDigitel is unique among all other media in that we put emphasis on connections to the best in local. When folks visit our site (or watch our TVs), they’re looking to learn more about their community. It makes our readers primed for messages from quality local businesses that they’ll want to use —once they’ve heard about you.

Associate your brand with a more open, more local perspective.

Build awareness and generate results with our digital display ads.


Demographics

Reach 250,000 people

thirsty to know about CharlestonIn the last 30 days we’ve had 50,000 visits and served up over 100,000 page views. Half of that

And we are getting bigger by the day.

But you don’t have to take our word for it.

Here’s what Quantcast says

Ranked number 53,000 nationally for audience reach.

Television Demographics

Charleston’s largest DOOH (Digital-Out-Of-Home) television network, TheDigitel TV, reaches an additional 200,000


The 180 pixel by 150 pixel: Found on the front page and in the heart of articles.

The 300 pixel by 250 pixel: This spot gives you more

The 980 pixel by 280 pixel: Big and bold, this spot has plenty of space to display a message for readers to see as they’re interacting with comments, posting stories, or just browsing the site.

The 125 pixel by 125 pixel: Small spots that appear in groups on all pages of the site.

The 780 pixel by 90 pixel: Long and lean, this horizontal spot appears on the homepage and at the top of article pages.

The Tower 300 pixel by 480 pixel: One

Standard display ads: Six basic sizes, worlds of possibility

Ad spots

that don’t hide

1

0Searc

h

0

0

Popular Recent Comments

Search


Dynamic ads

Ads that automatically update

with your latest social message On the last page we covered our ad positions, but all of those spots are ready for Digitel Dynamic Ads. These ads update automatically with your latest social media message (Twitter, Facebook, et al.), keeping your ad fresh and continuously promoting your brand.

Think of it like this: Say you own a pizza shop and tweet your latest specials. Normally only

to the rest of the Web through your advertisement, not just to those using Twitter.

Self-serve or custom-build

One of the pains of standard advertising is how long it takes to build a custom ad.

the necessary info via a simple Web form. To get it: TheDigitel.com/ad

Social media exposure

Have your message pushed out through our Twitter, RSS and/or Facebook stream.


DOOH ads

TheDigitel TVWe’ve launched Charleston’s largest DOOH (Digital-Out-Of-Home) television network

TheDigitel TV helps advertisers connect with captive viewers when and where they are most receptive to messages—out and about, living their daily lives. Our network uses

These screens allow TheDigitel’s content and advertising to reach an additional 200,000 viewers monthly as they wait on services or food to be provided, many of whom are repeat viewers.

Locations

Choose from all locations or just target your neck of the woods.

Dunkin Donuts (9 locations) East Bay Deli (5 locations) Cactus Carwash (3 locations)

Eat-A-Pita (2 locations) Liquid Highway Carwash Ye Olde Fashioned

a Neighborhood Grill Glass Pro Pit Stop Daniel Island Grille

Americana Carwash Family Vision Care And more …

TheDigitel.com/TV

Want custom digital signage in your place of business? Or interested in becoming a Venue Partner? Ask for details.


Pricing information

Buy only what you need;

target with exact precision No matter what type of ad you choose — Standard, Dynamic or DOOH—our CPM is $10. Our base price is $10 per 1,000 impressions of an ad —

at that price $200 buys you 20,000 copies of an ad.

Here’s just a sliver

of what’s possibleTarget only certain age groups.

Target certain zip codes.

Hit a reader in a segment once, twice, or a thousand times.

Reach the tech-savvy or the behind-the-curve.

Complete trackability and click through rates

Get your ad nowIf you’d like to talk to someone to get your ad started …

[email protected]

(843) 608-1011

We accept the following major credit/debit cards.

Thank you for considering TheDigitel.com!

TheDigitel Charleston media kit

Documents

Transcript of TheDigitel Charleston media kit