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The Kosher Food Market In The United States of America - 2007 – Buenos Aires, Argentina June 28 th , 2007 The
description
The Kosher Food Market In The United States of America - 2007 – Buenos Aires, Argentina June 28 th , 2007. The. Presented By:. WHO’S BUYING. Jews who observe the Dietary Laws Jews who occasionally buy Kosher (i.e. entertaining, holiday time) Muslims - PowerPoint PPT Presentation
Transcript of The
The Kosher Food Market In
The United States of America- 2007 –
Buenos Aires, Argentina
June 28th, 2007
The
Presented By:
WHO’S BUYING
Jews who observe the Dietary Laws
Jews who occasionally buy Kosher (i.e. entertaining, holiday time)
Muslims
Other Religions (i.e. Seventh Day Adventists)
Mainstream consumers who like certain Kosher foods
Americans who believe that Kosher is better and healthier
Lactose intolerant consumers
Vegans and Vegetarians
PROFILE OF KOSHER CONSUMERS
20%
25%
30%
25%
"Kosher is Better" Jews Muslims Vegetarians/Lactose Intolerance
25%
30%
20%
25%
Jews
“Kosher is Better”
Vegetarians/Lactose Intolerance
Muslims
The Kosher Consumer?
21% of Americans Buy Kosher21% of Americans Buy Kosher 15% Keep Kosher all the Time15% Keep Kosher all the Time 58% Keep Kosher Occasionally58% Keep Kosher Occasionally 55% Kosher is Healthier55% Kosher is Healthier 38% Vegetarians38% Vegetarians 24% Lactose Intolerant24% Lactose Intolerant 16% Halal 16% Halal 78% Buy in Supermarket Kosher Food Section78% Buy in Supermarket Kosher Food Section 57% Buy in Other Sections of Supermarket57% Buy in Other Sections of Supermarket 35% Buy in Specialty Kosher Food Stores35% Buy in Specialty Kosher Food Stores 20% Buy in all Kosher Supermarkets20% Buy in all Kosher Supermarkets 4% Internet4% Internet
SOURCE: MINTEL RESEARCH ORGANIZATION 2005SOURCE: MINTEL RESEARCH ORGANIZATION 2005
PRODUCTS
100,000 Kosher Certified Products
2,750 Products Certified in 2005
250,000 Ingredient Items
2,500 New Products A Year
600 New Products for Passover
PRODUCTION
10,650 Kosher Producing Companies and Plants
$225 Billion of Goods
$325 Billion of Ingredient Items
US SALES OF KOSHER FOODS
In Billions of Dollars
0
2
4
6
8
10
12
1975 1985 1995 2006
year
$ b
illi
on
PASSOVER
40% of Annual Kosher Food Sales
78% American Jews Observing Passover
Jews Buy Traditional Ethnic Items
Supermarkets Display Passover Goods 4-6 Weeks Before Holiday
Non-Jews Enjoy Matzoh and Macaroons
Carryover After Passover Possible But Difficult
MAJOR STATES FOR KOSHER
New York
New Jersey
California
Florida
Illinois
Maryland
Massachusetts
Ohio
Georgia
Texas
About LUBICOM
Strategic Marketing Consulting
Founder and Co-producer of Kosherfest
Brokerage - Represent Many Food Clients vis-à-vis the Kosher Market
Publisher of Kosher Today (trade publication for kosher food Industry)
Help Companies Access the US Kosher Market
MORE ABOUT THE KOSHER FOOD INDUSTRY
18,000 of nation’s 30,000 supermarkets have a Kosher section
Foodservice is more than a third of industry
Average supermarket carries 17,000 Kosher certified items
Nearly 800 symbols and certifications
20 states have Kosher protection laws
Major Food Companies in US with Kosher Certification
Kellogg’s
Empire Kosher
General Foods
Dannon
Coca-Cola
Slim-Fast
Nestle
Nabisco
Skippy
Breyers
Drakes
Hershey’s
“You don't have to be Jewish… Even though the Jewish population in the United States is declining, more than one in five consumers recently surveyed by the research firm Mintel said they buy kosher products. The smallest group said they keep kosher all the time. Many more keep kosher occasionally; some said they wanted vegetarian or dairy-free food; some are looking for products consistent with halal, Islamic dietary restrictions; and more than half said they believe kosher products are healthier or safer than others.”
The Boston Globe September 28th, 2005
“American shoppers spend more than $50 billion a year on kosher foods. Sales have been growing by double-digit percentages each year, compared with little if any growth each year for sales of packaged foods intended for the general market.
New York Times July 07 2006
SUMMARY
Kosher is growing at an annual pace of 15%
Kosher is widely available in supermarkets
Kosher is producing products Americans like (i.e. deli, bagels,
hot dogs, hors d’oeuvres, pickles)
Kosher is a respected standard of quality for foods
Kosher is perceived to be “better and healthier”
Awareness - Kosher is a term widely used by Americans
The Kosher Food Market In
The United States of America- 2007 -
Data and Information Supplied By:
www.lubicom.com
