The Zoomer Show Media Kit
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2015 Exhibitor + Sponsorship Information Canada’s largest consumer show and lifestyle expo for men and women 45+ OTTAWA May 9—10, 2015 Ottawa Convention Centre/ Shaw Centre TORONTO October 24—25, 2015 Direct Energy Centre VANCOUVER March 21—22, 2015 Vancouver Convention Centre
Transcript of The Zoomer Show Media Kit
2015Exhibitor + Sponsorship Information
Canada’s largest consumer show and lifestyle expo for men and women 45+
OTTAWAMay 9—10, 2015Ottawa Convention Centre/Shaw Centre
TORONTOOctober 24—25, 2015Direct Energy Centre
VANCOUVERMarch 21—22, 2015Vancouver Convention Centre
The Zoomer Philosophy
It’s an attitude toward livinglong – an open, optimistic attitude
that combines a desire for newexperiences with a sense of purpose
and value. It’s an attitude thatrecognizes the challenges of Aging
(and actively advocates for remedies to them), but also insists thataging doesn’t have to mean
retreating from life.”- Moses Znaimer
Over 250,000 haveattended since 2008!
Growing from 1 market and 14,000 attendees in
2008 to 3 markets and an anticipated audience of
over 65,000 in 2015!
ZoomerMedia’s expertise in staging large-scale live events led to the formation of its Trade-show Division and the launch of the first annualZoomerShow at Toronto’s Direct Energy Centre,Exhibition Place, in November 2008. The ZoomerShow expanded to Vancouver, at the new Convention Centre, in 2010.
Now in entering its eighth successful year, the ZoomerShow is Canada’s largest consumer show and lifestyle expo for men and women 45+.
On site, attendees receive the latest trends, adviceand information on positive aging from more than 250 exhibitors in categories such as Health & Well-ness, Financial Planning, Real Estate & Community,Caregiving, Fitness, Technology, Employment,Education, Pets, Volunteerism, Faith, HomeRenovations & Safety and Travel.
The show is loaded with extras, such as celebrityspeakers, free vaccinations, blood pressure checks, fitness demonstrations, samples, discountsand interactive kiosks.
There is live all-day entertainment, which alone is worth the price of admission. Past entertainershave included guitarist Liona Boyd, Grammy Award-nominated singer Dan Hill, Juno Award-winner Sass Jordan and Les Misérables starMichael Burgess. There is always a strong line-up of tribute bands celebrating the music of the45-plus generation – from Buddy Holly to Billy Joel,from the Beatles to the Beach Boys.
ZoomerMedia Limited understands that consumer shows are one of the most powerful ways to engage its audience while providing marketers with an efficient, effective platform to promote products or services to this critically important market.
• The 45-plus population is a force to be reckoned with – they are a market of 15.1 million people1, accounting for 57%2
of all consumer spending and controlling 78%3 of the wealth
• They are receptive to messagesthat mirror their life. They are the healthiest, wealthiest and most active 45-plus generationever, and they have the time and money to live life well
• Contradictory to stereotypes, they change loyalties with ruth-less effi ciency
• They lead, transform and dominate wherever they go and whatever they do, continuing to chase aspirations and covet new goods and services
More Boomers attended showsand exhibitions in the past 12 months than all other age groups in Canada combined! Source: PMB Spring 2013, A18+
1Stats Canada Population modifi ed Sep 27 2012, 2PMBSpring 2013 (% Of Combined Volumetric Spend-ing Totals) 3PMB Spring 2013 (A18+)
“You would think that every entrepreneur with a product to sell, every politician with votes to win and every media buying agency with clients to please would be falling over themselves to woo the Boomer demographic. But most aren’t. They’re pitching to the “youth market” even though “youth” are fewer, poorer, and relatively powerless.” —National Post, July 2011
Access a Powerful Audience
• Get face to face with nearly 65,000 infl uential attendees (Toronto, Vancouver, & Ottawa)
• They come excited to listen and learn, buy and try
Boomers Don’t Follow the Crowd…They are the Crowd
Appeal to Baby Boomers’ active lives to capture a piece of their
buying power!
Audience Profile
Zoomer Magazine Subscribers......... 51%CARP Members.................................. 45%
Under 45............................................. 4%45-54................................................... 17%55-64................................................... 45%65+...................................................... 34%Average Age........................................ 61
Toronto................................................ 50%GTA...................................................... 36%Northern Ontario................................ 7%Southwestern Ontario....................... 6%Out of Province................................... 1%
Source: TabbleDabble attendee survey based on 1,591 responses from the 2012 Toronto ZoomerShow
“Attended the Ottawa ZoomerShow last week.The venue was the best
available in Ottawa. The entertainment was excel-lent. The exhibitors were
interesting… I had fun and made new contacts. Can’t
wait for next year’sZoomerShow!”
- Attendee, Ray Buciak
10x10 BOOTH
$1,500 – Toronto*$1,000 – Ottawa & Vancouver*
>> Listing in the guidebook & online exhibitor directory
>> Carpet & Drapery
>> 24 hour security
>> 4 exhibitor badges
10x20 BOOTH
$2,500 – Toronto*$1,750 – Ottawa & Vancouver*
>> Listing in the guidebook & online exhibitor directory
>> Carpet & Drapery
>> 24 hour security
>> 6 exhibitor badges
*$250 for each corner upgrade
20x20 BOOTH
$3,500 – Toronto $3,000 – Ottawa & Vancouver
>> Listing in the guidebook & online exhibitor directory
>> Carpet & Drapery
>> 24 hour security
>> 8 exhibitor badges
“I would love to be back, it was a great success for us to be there again!My highlight was the attendees, they were great to speak to and were en-thusiastic the entire weekend, I also enjoyed the information staff avail-
able throughout the venue!” - Michael Degli-Angeli
Marketing and Events ManagerTouch Corporation (Group of Companies)
Exhibitor Rates & Information
Exhibitor Categories
Lifestyle& Travel
Zone
Main Stage
Food & DrinkSample Zone
WellnessZone
ActiveZone
CarZone
TalkTheatre
Health& Vitality
Zone
Money& Finance
Zone
PetZone
GOLD SPONSOR $25,000
>> 20’x20’ booth
>> 8 Exhibitor Badges
>> Attendee Bag Insert
>> Unlimited Free tickets, with personalized code & direct sales link
>> Full Page Guide Book Ad
>> Mention in CARP dedicated blast promoting a show offer
>> 1 - Seat Drop
>> 2 - Direct Response Opportunities
>> 2 - questions included in the Attendee Survey (and opt-in emails)
>> 2 – 15 minutes talks on a zone stage 1 per show per day
>> Logo recognition: Website, Attendee Guidebook, e-blasts, On-site Sponsor Signage, Stage presentation, Print ads
SILVER SPONSOR$15,000
>> 10’x20’ booth
>> 6 Exhibitor Badges
>> Attendee Bag Insert
>> Unlimited Free tickets, with personalized code & direct sales link
>> Half Page Guide Book Ad
>> Mention in CARP dedicated blast promoting a show offer
>> 1 Direct Response Opportunities
>> 2 – 15 minutes talks on a zone stage
>> Logo recognition: Website, Attendee Guidebook, e-blasts, On-site Sponsor Signage
SUPPORTING SPONSOR$7,500
>> 10’x20’ booth
>> 6 Exhibitor Badges
>> Attendee Bag Insert
>> Unlimited Free tickets, with personalized code & direct sales link
>> 15 minutes talks on a zone stage 1 per show per day (additional $2,500 investment)
>> Logo recognition: Website, Attendee Guidebook, e-blasts, On-site Sponsor Signage
Sponsorship Rates & InformationAll Sponsorships can be customized - please speak to your sales representative
“Looking forward to it! Great Reception from the public and networking with other exhibitors.”
- Lauren WhelanToronto exhibitor - ID My Meds
Additional Opportunities
“We would LOVE to do it again! It was
amazing! The Zoomer people were wonderful
and so supportive.” - Barb Myers
Butterfly of Hope, exhibitor
ATTENDEE BAG INSERT$5,000
>> Toronto: 20,000
>> Vancouver: 10,000
>> Ottawa: 8,000
GUIDE BOOK AD
>> Full Page Ad - $1200
>> ½ Page Ad or coupon - $799
ZONE STAGE TALKS$2,500 each for both days
>> Lifestyle / Travel
>> Health & Vitality Zone
>> Pet Zone
>> Talk Theatre
>> Active Zone
“Wonderful guest speakers, quality entertainment and lots of happyattendees – just what a vendor is looking for! We’ll be participating
in the next one for sure!”-Jane Wilkins, IRIS (national exhibitor)
STEVE BARKERNational Sales Manager [email protected]
DAVID SERSTAVP Conferences | Shows | CARP Benefi ts & Corporate Partnerships, [email protected]
SHOW CONTACT INFORMATION
KELLY ANTONAROSShow [email protected]
