THE YIELD MANAGEMENT GAME. PHASE I (A) 100 Sales Representatives $275 per passenger.

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THE YIELD MANAGEMENT GAME

Transcript of THE YIELD MANAGEMENT GAME. PHASE I (A) 100 Sales Representatives $275 per passenger.

Page 1: THE YIELD MANAGEMENT GAME. PHASE I (A) 100 Sales Representatives $275 per passenger.

THE YIELD MANAGEMENT GAME

Page 2: THE YIELD MANAGEMENT GAME. PHASE I (A) 100 Sales Representatives $275 per passenger.

PHASE I

Page 3: THE YIELD MANAGEMENT GAME. PHASE I (A) 100 Sales Representatives $275 per passenger.

(A) 100 Sales Representatives

$275 per passenger

Page 4: THE YIELD MANAGEMENT GAME. PHASE I (A) 100 Sales Representatives $275 per passenger.

(B) 60 Professors

$200 per passenger

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(C) 25 MBAs

$150 per passenger

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(D) 5 Person Family

$300 per passenger

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(E) 45 Conventioneers

$180 per passenger

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(F) 35 Conventioneers

$300 per passenger

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(G) 70 Sportswriters

$350 per passenger

Page 10: THE YIELD MANAGEMENT GAME. PHASE I (A) 100 Sales Representatives $275 per passenger.

(H) A 20 Person High School Basketball Team

$300 per passenger

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(I) 40 High School Band Members

$275 per passenger

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(J) 80 Government Officials

$390 per passenger

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(K) 25 Marketing Managers

$450 per passenger

Page 14: THE YIELD MANAGEMENT GAME. PHASE I (A) 100 Sales Representatives $275 per passenger.

(L) 15 Golfers

$325 per passenger

Page 15: THE YIELD MANAGEMENT GAME. PHASE I (A) 100 Sales Representatives $275 per passenger.

(M) 10 Nurses for Convention

$275 per person

Page 16: THE YIELD MANAGEMENT GAME. PHASE I (A) 100 Sales Representatives $275 per passenger.

(N) 40 Republican Congressmen

$450 per person

Page 17: THE YIELD MANAGEMENT GAME. PHASE I (A) 100 Sales Representatives $275 per passenger.

(O) 45 ClubMed Vacationers

$375 per person

Page 18: THE YIELD MANAGEMENT GAME. PHASE I (A) 100 Sales Representatives $275 per passenger.

(P) 20 Shouldice Hernia Patients

$300 per person

Page 19: THE YIELD MANAGEMENT GAME. PHASE I (A) 100 Sales Representatives $275 per passenger.

PHASE II

Page 20: THE YIELD MANAGEMENT GAME. PHASE I (A) 100 Sales Representatives $275 per passenger.

(1) 5 Businesspeople

$875 per passenger

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(2) 1 CEO

$1000 per passeger

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(3) 4 IBM Executives

$850 per passenger

Page 23: THE YIELD MANAGEMENT GAME. PHASE I (A) 100 Sales Representatives $275 per passenger.

(4) 2 Last-minute Passengers

$1500 per passenger

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(5) 10 Passengers From Another Airline’s Oversold Flight

$1000 per passenger

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(6) 8 Travel Agents

$875 per passenger

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(7) 11 Sales Managers

$900 per passenger

Page 27: THE YIELD MANAGEMENT GAME. PHASE I (A) 100 Sales Representatives $275 per passenger.

(8) 8 Passengers From Another Airline’s Oversold Flight

$1300 per passenger

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(9) 2 CEOs Running Up To The Plane At Departure

$1500 per passenger

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PHASE III

Booked Passengers That Actually

Showed and Resulting Revenue

Page 30: THE YIELD MANAGEMENT GAME. PHASE I (A) 100 Sales Representatives $275 per passenger.

(A) 70 Sales Reps Show Up

Total Revenue: $19,250

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(B) 50 Professors Show Up

Total Revenue: $10,000

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(C) 25 Reliable MBAs Show Up

Total Revenue: $3,750

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(D) The 5 Person Family Shows Up

Total Revenue: $1,500

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(E) 35 Conventioneers Show Up

Total Revenue: $6,300

Page 35: THE YIELD MANAGEMENT GAME. PHASE I (A) 100 Sales Representatives $275 per passenger.

(F) 15 Conventioneers Show Up

Total Revenue: $4,500

Page 36: THE YIELD MANAGEMENT GAME. PHASE I (A) 100 Sales Representatives $275 per passenger.

(G) 70 Sportswriters Show Up

Total Revenue: $24,500

Page 37: THE YIELD MANAGEMENT GAME. PHASE I (A) 100 Sales Representatives $275 per passenger.

(H) The 20 Person High School Basketball Team Shows Up

Total Revenue: $6,000

Page 38: THE YIELD MANAGEMENT GAME. PHASE I (A) 100 Sales Representatives $275 per passenger.

(I) 25 Band Members Show Up

Total Revenue: $6,875

Page 39: THE YIELD MANAGEMENT GAME. PHASE I (A) 100 Sales Representatives $275 per passenger.

(J) 68 Government Officials Show Up

Total Revenue: $26,520

Page 40: THE YIELD MANAGEMENT GAME. PHASE I (A) 100 Sales Representatives $275 per passenger.

(K) 25 Marketing ManagersShow Up

Total Revenue: $11,250

Page 41: THE YIELD MANAGEMENT GAME. PHASE I (A) 100 Sales Representatives $275 per passenger.

(L) 10 Golfers Show Up

Total Revenue: $3,250

Page 42: THE YIELD MANAGEMENT GAME. PHASE I (A) 100 Sales Representatives $275 per passenger.

(M) 8 Nurses Show Up

Total Revenue: $2,200

Page 43: THE YIELD MANAGEMENT GAME. PHASE I (A) 100 Sales Representatives $275 per passenger.

(N) 30 Republican Congressmen Show Up

Total Revenue: $13,500

Page 44: THE YIELD MANAGEMENT GAME. PHASE I (A) 100 Sales Representatives $275 per passenger.

(O) 30 ClubMed Vacationers Show Up

Total Revenue: $11,250

Page 45: THE YIELD MANAGEMENT GAME. PHASE I (A) 100 Sales Representatives $275 per passenger.

(P) 20 Shouldice Hernia Patients Show Up

Total Revenue: $6,000

Page 46: THE YIELD MANAGEMENT GAME. PHASE I (A) 100 Sales Representatives $275 per passenger.

(1) 2 Businesspeople Show Up

Total Revenue: $1,750

Page 47: THE YIELD MANAGEMENT GAME. PHASE I (A) 100 Sales Representatives $275 per passenger.

(2) 1 CEO Shows Up

Total Revenue: $1,000

Page 48: THE YIELD MANAGEMENT GAME. PHASE I (A) 100 Sales Representatives $275 per passenger.

(3) 3 IBM Executives Show Up

Total Revenue: $2,550

Page 49: THE YIELD MANAGEMENT GAME. PHASE I (A) 100 Sales Representatives $275 per passenger.

(4) 2 Last-minute Passengers

Total Revenue: $3,000

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(5) 5 Oversold Passengers Show Up

Total Revenue: $5,000

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(6) 8 Travel Agents Show Up

Total Revenue: $7,000

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(7) 11 Sales Managers Show Up

Total Revenue: $9,900

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(8) 4 Oversold Passengers Show Up

Total Revenue: $5,200

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(9) 2 CEOs

Total Revenue: $3,000