The Year of the Social Small Business
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SOCIAL SMALL BUSINESS Social media and social ads LINKEDIN ENABLES SMALL BUSINESSES TO ATTRACT AND ENGAGE CUSTOMERS AT SCALE Email marketing Events Online ads 73 % 59 % 72 % 57 % Offline ads 47 % Credibility 3 in 4 agree LinkedIn allows them to build credibility Community Nearly 2 in 3 agree LinkedIn provides access to a broader community of other companies to seek opinions and recommendations Small Business smallbusiness.linkedin.com Connection Nearly 2 in 3 agree LinkedIn allows them to connect and generate leads with potential new customers Context Over 2 in 3 agree LinkedIn provides a relevant context to promote and advertise their company THE YEAR OF THE They invest in social more than any other channel and, they find social to be very effective in achieving their marketing goals 88 % Word-of-mouth 82 % Lead gen 89 % Content marketing 90 % Branding Learn how to get the most out of LinkedIn for your small business. Visit us at smallbusiness.linkedin.com Find information and opinions to answer their questions But social isn’t just for marketing, it’s also for learning AND, TO HELP POWER THEIR SUCCESS, THEY’RE GETTING SOCIAL Access to a network of peers to ask questions or get recommendations Learn from experts in their industry Obtain learnings, insights, or best practices of SMBs leverage social media for marketing % of hyper-growth companies that have increased spend in a marketing channel % reporting that social media is effective for of SMBs use social media for learning WHEN IT COMES TO HYPER-GROWTH COMPANIES, SOCIAL IS MORE IMPORTANT THAN EVER 9 in 10 SMBs use or plan to use social media Most small businesses are using social media ... making plans Small businesses use social to learn for several key reasons Nearly 2 in 3 SMBs state their #1 challenge is attracting new customers find that social media solves the problem by helping to gain new customers 49 % 94 % ! More than half of SMBs have increased spend on social media compared to the prior year; higher than that of any other marketing channel, including email marketing and events ... and, they’re using it more every day. How small businesses are making things happen on social media Small businesses create 6 out of every 10 new jobs SMALL BUSINESSES ARE DRIVING THE ECONOMY North American small businesses contributed $3 trillion in revenue last year and money makers $3 trillion Why? It solves for their top business challenge 61 % Figures are based on a study conducted in November 2013 by LinkedIn in partnership with TNS, and refer to North American businesses only. SMB: Small Businesses ($1M - $9.9M revenue) and Medium Businesses ($10M - $49.9M revenue). Hyper-growth: SMBs that report a significant increase in revenue YoY. Additional source: SBA Office of Advocacy. They’re job creators
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Small businesses make the US economy tick. They create six out of every ten new jobs, and pumped about $3 trillion into the economy last year. If you’re a small business owner, you should stand tall and proud knowing this. But leading a small business isn’t always green pastures. Risk and uncertainty are present at every turn, and each decision you make can impact your company’s bottom line. LinkedIn wants to help take your business to the next level this year, so we conducted a study to investigate how small businesses are using social media, and whether it’s worth the investment. Here are some highlights of what we found. Learn how to put LinkedIn to work for your small business. Visit us at http://smallbusiness.linkedin.com.
Transcript of The Year of the Social Small Business
SOCIAL SMALL BUSINESS
Social media and social ads
LINKEDIN ENABLES SMALLBUSINESSES TO ATTRACT AND
ENGAGE CUSTOMERS AT SCALE
Email marketing
Events Online ads
73% 59%72% 57%
Offline ads
47%
Credibility3 in 4 agree LinkedIn allows
them to build credibility
CommunityNearly 2 in 3 agree LinkedIn provides access to a broader community of other companies to seek opinions and recommendations
Small Businesssmallbusiness.linkedin.com
ConnectionNearly 2 in 3 agree LinkedInallows them to connect and generate leads with potential
new customers
ContextOver 2 in 3 agree LinkedIn provides a relevant context to promote and advertise their company
THE YEAR OF THE
They invest in social more than any other channel
and, they find social to be very effectivein achieving their marketing goals
88%
Word-of-mouth
82%
Lead gen
89%
Content marketing
90%
Branding
Learn how to get the most out of LinkedIn for your small business. Visit us at smallbusiness.linkedin.com
Find information and opinions to answer their questions
But social isn’t just for marketing, it’s also for learning
AND, TO HELP POWER THEIR SUCCESS, THEY’RE GETTING SOCIAL
Access to a network of peers to ask questions or get recommendations
Learn from experts in their industry
Obtain learnings, insights, or best practices
of SMBs leverage social media for marketing
% of hyper-growth companies that have increased spend in a marketing channel
% reporting that social media is effective for
of SMBs use social media for learning
WHEN IT COMES TO HYPER-GROWTH COMPANIES,
SOCIAL IS MORE IMPORTANT THAN EVER
9 in 10 SMBs use or plan to use social media
Most small businesses are using social media ...
making plans
Small businesses use social to learn for several key reasons
Nearly 2 in 3 SMBs state their #1 challenge is attracting new customers
find that social media solves the problem by helping to gain new customers
49%
94%
!
More than half of SMBs have increased spend on social media compared to the prior year; higher than that of any other marketing channel, including email marketing and events
... and, they’re using it more every day.
How small businesses are making things happen on social media
Small businesses create 6 out of every 10 new jobs
SMALL BUSINESSES ARE DRIVING THE ECONOMY
North Americansmall businesses contributed
$3 trillion in revenuelast year
and money makers
$3 trillion
Why? It solves for their top business challenge
61%
Figures are based on a study conducted in November 2013 by LinkedIn in partnership with TNS, and refer to North American businesses only. SMB: Small Businesses ($1M - $9.9M revenue) and Medium Businesses ($10M - $49.9M revenue). Hyper-growth: SMBs that report a significant increase in revenue YoY.
Additional source: SBA Office of Advocacy.
They’re job creators
