Social Media For Small Businesses
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Transcript of Social Media For Small Businesses
Don’t miss the BOAT!
Social Media…
Why Should I Use Social Media?
Reach buying audiencesPut referrals on steroidsIncrease traffic to your websiteSee what matters to your customers
Let them see (and like) the “real” you!
Know Your Audience
Who are they?Where do they “live” online? What engages them the
most?
And Your Objectives Listen and understand your
audience?Generate buzz?Drive referral business?Offer special deals to drive
web traffic?
Choose the Right ToolsFacebook for fun and engagement
LinkedIn to network with professionals Twitter for both fun and networking
Rules for EngagementOffer valueBe authentic, transparent and helpfulDisclose your position and interestsMatch your message to the medium
Be Human
Be Transparent
Make Your Content Portable
Social Media is a Long Term Prospect
Make It Easy for People to Talk About You
Social Media Principles to Live By
Facebook Do’s and Don’ts
Do:Give them a reason to “like” youUpdate your page frequentlyKnow which posts engage your fansRespond to every comment on your pageEngage with other business pages
Don’t: Ignore complaintsMake all your updates all about youSound like a robotOffer special FB discounts that you can get
elsewhereStop posting. Keep up a regular schedule
Step 1: Set up your profile for searchGive them a reason to connect with youChoose a professional looking headshotUse all 2,000 characters (but make it easy
to read)Get recommendations
Step 2: Network like crazy! Join groups that your customers would joinAnswer questions and become a trusted
sourceBe strategic in your answers
LinkedIn 101
Converse with clients and prospects in real time
Listen and provide customer serviceDrive traffic to your blog where you can
connect with themYou don’t have to follow everyone who
follows you. Use Twitter tools to be strategic about
who you connect with
Twitter 101
Visit your pages frequently (several times/day)
Study your web and page analytics Set up Google Alerts for:
Your name Your business name Your key customers Your key competitors Industry key terms
Monitor Your Buzz!