The World of Business & Business Information

Class #1

Starts with a Need and an Idea on meeting that need

Continues with Money

Grows with people & suppliers

Survives with customers

Competitors keep you challenged and growing; validates the need.

Business is a social science

ELEMENTS

• Publishers

• Industries

• Problems

Industries

PUBLISHERS

Data Needs

Sales ProspectingSuppliers & Supply ChainBusiness ProcessManufacturing ProcessService ProcessDistribution ProcessAccounting /FinancialHuman Resource/CompensationMarketing Regulation

Agriculture, Forestry FishingMiningConstructionManufacturingFood & tobaccoChemicals& PharmaceuticalsPetroleumElectronics & ComputingAutomotive etcTransportationWholesale tradeRetail TradeFinance, Insurance & Real EstateServices

Gale/ThomsonSDC/ThomsonProQuest/Bell&HowellCorpTechDun & BradstreetUS GovernmentSECCommerce DeptDisclosure/ThomsonMedia GeneralStandard & PoorsMoody’sAssociationsResearch FirmsInvestment BanksTrade PublicationsPress

Business Information Cube

Publishers

SecondaryThomson

GaleCompany IntelligencePromtTrade & IndustryManagement ContentsF&S

Newsletter DatabaseSecurities Data Corporation

M&AVenture Economics

Disclosure

UMI/Bell&HowellABI/InformBusiness Dateline

CorpTechRDS (Responsive Database Services)

TableBaseBusiness & IndustryBusiness Management Practices

Dun & BradstreetExperion

Media GeneralStandard & PoorsMoody’sThomas’ Register

Investment BanksTrade PublicationsPress

PrimaryAssociationsResearch FirmsCompany DocumentsUS Government

SECCommerce Dept/Census Courts

State Government

Aggregators

Dialog/Thomson

Lexis/Nexis

Dow Jones

Alacra

MetaSites

Investex/Thomson

Multex

FirstCall/Thomson

OneSource

Hoovers

Global Access/Thomson

www.ceoexpress.com

UT Aggregators

• UT Libraries Business Information Center: •Business by topic•Indexes & Databases-business alphabetical

•UT McCombs Business Information Center•Business (multiple approaches: Keyword, Topic, or •Resources

•Databases•Online Journals•Corporate Directories•Course Guides

•Tutorial

Industries

Discussion on how the Economy is organized

• SIC Code• NAICs Code• Primary• Secondary• SEC, Commerce Dept• D&B• Investment Banking Codes

IndustriesSIC Classifications

Agriculture, Forestry Fishing 01-09

Mining 10-14

Construction15-17

Manufacturing 20-39

Food & tobacco 20

Chemicals& Pharmaceuticals 28

Petroleum 29

Electronics & Computing 36

Automotive 37

Transportation/Communications/Utilities 40-49

Wholesale trade 50-51

Retail Trade 52-59

Finance, Insurance & Real Estate 60-67

Services 70-89

Public Administration 91-97

NonClassifaiable 99

NAIC Classification

NAICS bridge

http://www.census.gov/epcd/ec97brdg/

Information Problems

•Accounting /Financial (CFO)

•Manufacturing Businesses & Process (COO)

•Marketing (VP Marketing)

•Sales Prospecting (VP Sales)

•Suppliers & Supply Chain (VP Product Development)

•Distribution Businesses & Process (VP Business Development)

•Human Resource/Compensation/Management (CFO)

•Regulation (VP Marketing, Product Development)

CEO & CFO

• CEO – Vision and Leadership– Understands Products, Market size, Growth and Customers– Salesman par excellence to Financial community (Investment

banks, Bankers and VC’s)– Salesman to the customers & employees

– CFO » Makes the numbers work» Reports on problems» Overseas HR

COO & Product Development

• COO – Runs manufacturing – Runs purchasing, warehousing, shipping– Runs internal operations – Can oversee HR

• VP Product Development– Needs best Suppliers– Needs competitors specifications– Needs customer needs and wants– Needs data on regulations– Likes technical information – Gets direction from Marketing

VP Marketing; Sales; Business Development

• Marketing– Needs data on industry trends, size and growth– Needs data on competitors’ advantages

• Sales– Needs prospect lists– Needs competitor data for customer visits– Needs prospective customer details for a visit– Needs a good CRM, Sales Automation software

• Business Development– In charge of strategic alliances

Go Back to UT aggregators & start matching problems with

sources– UT Libraries Business Information Center:

• Business by topic• Indexes & Databases-business alphabetical

– UT McCombs Business Information Center• Business (multiple approaches: Keyword, Topic, or • Resources

– Databases

– Online Journals

– Corporate Directories

– Course Guides

– Tutorial