Presented by Bharat Kumar Sahoo

The word Pepsi comes from the Greek word "pepse”, which is a medical term, describing digestion and the food dissolving process within one's stomach.

MEANING

Founder was North carolina in 1965.

Introduced named as Brad drink.

Peps and kola nuts use for preparation

History

In 1985 A Proposal With R.P Goenka Group Was Rejected By Govt.

PepsiCo Came to India In 1989.

Revenue-$65 BillonIt Distributed More Then 200 Countries

37 Beverage Plant And 3 Food Plant

HISTORY

CEO-(India food)-Praveen SomeshwarCEO (India beverages)-Goutam MukkavilliCHAIRMAN-(PepsiCo india region)-Manu

Anand

KEY PEOPLE

Marketing mix

PEPSICO

Product of PepsiCo

food Beverages(Frito-

Lay )

KURKURELAY’S

LEHAR NAMKEEN

QUAKER OATSUNCLE CHIPPS

ALIVA

PEPSI7UP

MOUNTAIN DEW

NIMBOOZSLICE

TROPICANAMIRINDA

AQUAFINA

place

Place

promotion

promotion

Promotion

Product mix Product LineProduct Category

Soft Drink Slice Mirinda

Refreshment Drink

Pepsi 7up Mountain Dew

Nimbooz

Diet Pepsi

Fruit Juice Tropicana

Tropicana Twister

Drinking Water Aquafina

Sport Drink Gatorade

Snacks Kurkure Lay’s Leher Namkeen

Uncle Chips

Aliva Oats

Tea Lipton

Competetors in the Industry

Younger Audience And Those Who Are Young At Heart Pepsi Positioned Itself As The Drink

For The New Generation.

Positioning

Point Of Parity Of PepsiCo Is Producing

Soft Drink, Refreshment Drinks And Drinking WaterPoint Of Difference

Of PepsiCo Is Producing Snacks

Item ,Juice And Oats

POPs AND PODs

In 2011, The Retail Carbonated Drinks Market In India Was Worth Rs 63.4 Billion

1.8 Billion Litres In Volume. Pepsi Topped The Market Share List With A

15.6 Per Cent Share, 7up Was Placed In The Sixth Position With A

Market Share Of 5.5 Per Cent.

Current market share