The Women's Game
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Transcript of The Women's Game
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About Us
• Australia's leading independent source of women's football news
• Digital content producer
• Focus on Matildas, the W-League and Australians playing abroad
• Not for profit incorporated association run by a dedicated team of volunteers
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Our Mission
• Foster and support the promotion of women's football in Australia
• Foster a positive, inclusive and respectful women's football family
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Our Values
• Passion
• Commitment
• Integrity
• Innovation
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OUR AUDIENCE
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Demographics
• Skews strongly female
• Facebook: 72% female
• Twitter: 61% female*
• Mailing list: 74% female*
• Global Reach
* of available data
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Follower Numbers• Website: 70,000+ visits / month*
• Facebook: 2,051 Fans
• Twitter: 4,706 Followers
• YouTube: 406 Subscribers / 64, 813 total views
• Instagram: 888 Followers
• Mailing list: 330 subscribers
*during the 2012/12 W-League season
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Highly Engaged Fans
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CONTENT
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Written
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Video
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Audio
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Photos
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2013/2014 Season• Unofficial Season Guide
• Pre-Game• Written: Match Previews
• Game Day• Written: Live Twitter updates• Video: Pre-game Interviews• Photo: Instagram - Fans and Players
• Post-Game• Written: Match Analysis• Video: Post Game Interviews• Photo: Match Photos
• Mid Week• Written: Club Story• Video: Player Profile• Audio: Podcast
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Ann Odong Danielle [email protected] [email protected]
thewomensgame.com
Founder and Editor Strategy and Planning