The Whole Nine Yards - Launching Mobile Games with a BAM! - Philipp Stelzer
-
Upload
wooga -
Category
Technology
-
view
778 -
download
2
Transcript of The Whole Nine Yards - Launching Mobile Games with a BAM! - Philipp Stelzer
![Page 1: The Whole Nine Yards - Launching Mobile Games with a BAM! - Philipp Stelzer](https://reader031.fdocuments.in/reader031/viewer/2022030312/58edf01e1a28abbb4b8b46a1/html5/thumbnails/1.jpg)
THE WHOLE NINE YARDS LAUNCHING GAMES WITH A BAM!
Philipp Stelzer AMSTERDAM, 5th OF FEBRUARY, 2015
![Page 2: The Whole Nine Yards - Launching Mobile Games with a BAM! - Philipp Stelzer](https://reader031.fdocuments.in/reader031/viewer/2022030312/58edf01e1a28abbb4b8b46a1/html5/thumbnails/2.jpg)
GLOBAL LAUNCH
February 26
![Page 3: The Whole Nine Yards - Launching Mobile Games with a BAM! - Philipp Stelzer](https://reader031.fdocuments.in/reader031/viewer/2022030312/58edf01e1a28abbb4b8b46a1/html5/thumbnails/3.jpg)
Optimised for iPhone and iPad
![Page 4: The Whole Nine Yards - Launching Mobile Games with a BAM! - Philipp Stelzer](https://reader031.fdocuments.in/reader031/viewer/2022030312/58edf01e1a28abbb4b8b46a1/html5/thumbnails/4.jpg)
More space, more art.
![Page 5: The Whole Nine Yards - Launching Mobile Games with a BAM! - Philipp Stelzer](https://reader031.fdocuments.in/reader031/viewer/2022030312/58edf01e1a28abbb4b8b46a1/html5/thumbnails/5.jpg)
![Page 6: The Whole Nine Yards - Launching Mobile Games with a BAM! - Philipp Stelzer](https://reader031.fdocuments.in/reader031/viewer/2022030312/58edf01e1a28abbb4b8b46a1/html5/thumbnails/6.jpg)
![Page 7: The Whole Nine Yards - Launching Mobile Games with a BAM! - Philipp Stelzer](https://reader031.fdocuments.in/reader031/viewer/2022030312/58edf01e1a28abbb4b8b46a1/html5/thumbnails/7.jpg)
80% FEMALE 24 – 59 YEARS
20% ARE 55+ YEARS
![Page 8: The Whole Nine Yards - Launching Mobile Games with a BAM! - Philipp Stelzer](https://reader031.fdocuments.in/reader031/viewer/2022030312/58edf01e1a28abbb4b8b46a1/html5/thumbnails/8.jpg)
TOP 10 GROSSING, iOS (December 26, USA)
2013 2014
Source: AppAnnie
![Page 9: The Whole Nine Yards - Launching Mobile Games with a BAM! - Philipp Stelzer](https://reader031.fdocuments.in/reader031/viewer/2022030312/58edf01e1a28abbb4b8b46a1/html5/thumbnails/9.jpg)
8+ Apps
5-‐7 Apps
4 Apps
3 Apps
2 Apps
1 App
MOST USERS DOWNLOAD ZERO NEW APPS PER MONTH
64.5%
Zero Apps
35.5%
1+ Apps
Source: comScore
![Page 10: The Whole Nine Yards - Launching Mobile Games with a BAM! - Philipp Stelzer](https://reader031.fdocuments.in/reader031/viewer/2022030312/58edf01e1a28abbb4b8b46a1/html5/thumbnails/10.jpg)
COST PER LOYAL USER INCREASING
Source: Fiksu, PocketGamer.biz
Trend
$2.50
$2.00
$1.50
$1.00
$0.50
$-
1/12 10/14 4/12 4/12 10/12 1/13 4/13 7/13 10/13 1/14 4/14 7/14
![Page 11: The Whole Nine Yards - Launching Mobile Games with a BAM! - Philipp Stelzer](https://reader031.fdocuments.in/reader031/viewer/2022030312/58edf01e1a28abbb4b8b46a1/html5/thumbnails/11.jpg)
![Page 12: The Whole Nine Yards - Launching Mobile Games with a BAM! - Philipp Stelzer](https://reader031.fdocuments.in/reader031/viewer/2022030312/58edf01e1a28abbb4b8b46a1/html5/thumbnails/12.jpg)
d
TIME
EXCI
TEM
ENT
LAUNCH
![Page 13: The Whole Nine Yards - Launching Mobile Games with a BAM! - Philipp Stelzer](https://reader031.fdocuments.in/reader031/viewer/2022030312/58edf01e1a28abbb4b8b46a1/html5/thumbnails/13.jpg)
PACKAGING
![Page 14: The Whole Nine Yards - Launching Mobile Games with a BAM! - Philipp Stelzer](https://reader031.fdocuments.in/reader031/viewer/2022030312/58edf01e1a28abbb4b8b46a1/html5/thumbnails/14.jpg)
Soap Opera
Mystery
Crime
![Page 15: The Whole Nine Yards - Launching Mobile Games with a BAM! - Philipp Stelzer](https://reader031.fdocuments.in/reader031/viewer/2022030312/58edf01e1a28abbb4b8b46a1/html5/thumbnails/15.jpg)
![Page 16: The Whole Nine Yards - Launching Mobile Games with a BAM! - Philipp Stelzer](https://reader031.fdocuments.in/reader031/viewer/2022030312/58edf01e1a28abbb4b8b46a1/html5/thumbnails/16.jpg)
![Page 17: The Whole Nine Yards - Launching Mobile Games with a BAM! - Philipp Stelzer](https://reader031.fdocuments.in/reader031/viewer/2022030312/58edf01e1a28abbb4b8b46a1/html5/thumbnails/17.jpg)
![Page 18: The Whole Nine Yards - Launching Mobile Games with a BAM! - Philipp Stelzer](https://reader031.fdocuments.in/reader031/viewer/2022030312/58edf01e1a28abbb4b8b46a1/html5/thumbnails/18.jpg)
✓
![Page 19: The Whole Nine Yards - Launching Mobile Games with a BAM! - Philipp Stelzer](https://reader031.fdocuments.in/reader031/viewer/2022030312/58edf01e1a28abbb4b8b46a1/html5/thumbnails/19.jpg)
BEHIND THE SCENES
VIDEO
PRODUCTION
TRAILERS
![Page 20: The Whole Nine Yards - Launching Mobile Games with a BAM! - Philipp Stelzer](https://reader031.fdocuments.in/reader031/viewer/2022030312/58edf01e1a28abbb4b8b46a1/html5/thumbnails/20.jpg)
BRAND IDENTITY
![Page 21: The Whole Nine Yards - Launching Mobile Games with a BAM! - Philipp Stelzer](https://reader031.fdocuments.in/reader031/viewer/2022030312/58edf01e1a28abbb4b8b46a1/html5/thumbnails/21.jpg)
PACKAGING
TEASING
![Page 22: The Whole Nine Yards - Launching Mobile Games with a BAM! - Philipp Stelzer](https://reader031.fdocuments.in/reader031/viewer/2022030312/58edf01e1a28abbb4b8b46a1/html5/thumbnails/22.jpg)
![Page 23: The Whole Nine Yards - Launching Mobile Games with a BAM! - Philipp Stelzer](https://reader031.fdocuments.in/reader031/viewer/2022030312/58edf01e1a28abbb4b8b46a1/html5/thumbnails/23.jpg)
![Page 24: The Whole Nine Yards - Launching Mobile Games with a BAM! - Philipp Stelzer](https://reader031.fdocuments.in/reader031/viewer/2022030312/58edf01e1a28abbb4b8b46a1/html5/thumbnails/24.jpg)
REVEALING THE GAME PIECE BY PIECE
![Page 25: The Whole Nine Yards - Launching Mobile Games with a BAM! - Philipp Stelzer](https://reader031.fdocuments.in/reader031/viewer/2022030312/58edf01e1a28abbb4b8b46a1/html5/thumbnails/25.jpg)
AN ENGAGED COMMUNITY
![Page 26: The Whole Nine Yards - Launching Mobile Games with a BAM! - Philipp Stelzer](https://reader031.fdocuments.in/reader031/viewer/2022030312/58edf01e1a28abbb4b8b46a1/html5/thumbnails/26.jpg)
PACKAGING
TEASING
BUZZ
![Page 27: The Whole Nine Yards - Launching Mobile Games with a BAM! - Philipp Stelzer](https://reader031.fdocuments.in/reader031/viewer/2022030312/58edf01e1a28abbb4b8b46a1/html5/thumbnails/27.jpg)
![Page 28: The Whole Nine Yards - Launching Mobile Games with a BAM! - Philipp Stelzer](https://reader031.fdocuments.in/reader031/viewer/2022030312/58edf01e1a28abbb4b8b46a1/html5/thumbnails/28.jpg)
![Page 29: The Whole Nine Yards - Launching Mobile Games with a BAM! - Philipp Stelzer](https://reader031.fdocuments.in/reader031/viewer/2022030312/58edf01e1a28abbb4b8b46a1/html5/thumbnails/29.jpg)
![Page 30: The Whole Nine Yards - Launching Mobile Games with a BAM! - Philipp Stelzer](https://reader031.fdocuments.in/reader031/viewer/2022030312/58edf01e1a28abbb4b8b46a1/html5/thumbnails/30.jpg)
![Page 31: The Whole Nine Yards - Launching Mobile Games with a BAM! - Philipp Stelzer](https://reader031.fdocuments.in/reader031/viewer/2022030312/58edf01e1a28abbb4b8b46a1/html5/thumbnails/31.jpg)
ORGANIC
100%
![Page 32: The Whole Nine Yards - Launching Mobile Games with a BAM! - Philipp Stelzer](https://reader031.fdocuments.in/reader031/viewer/2022030312/58edf01e1a28abbb4b8b46a1/html5/thumbnails/32.jpg)
1M 500k
THREE WEEKS TO GO AND ALREADY
FANS VIEWS
![Page 33: The Whole Nine Yards - Launching Mobile Games with a BAM! - Philipp Stelzer](https://reader031.fdocuments.in/reader031/viewer/2022030312/58edf01e1a28abbb4b8b46a1/html5/thumbnails/33.jpg)
PACKAGING
TEASING
BUZZ
LAUNCH
![Page 34: The Whole Nine Yards - Launching Mobile Games with a BAM! - Philipp Stelzer](https://reader031.fdocuments.in/reader031/viewer/2022030312/58edf01e1a28abbb4b8b46a1/html5/thumbnails/34.jpg)
21 DAYS
February 26
![Page 35: The Whole Nine Yards - Launching Mobile Games with a BAM! - Philipp Stelzer](https://reader031.fdocuments.in/reader031/viewer/2022030312/58edf01e1a28abbb4b8b46a1/html5/thumbnails/35.jpg)
SUSTAIN
Trailers
Behind the scenes videos
Exclusive Events
Cross-Linking Interviews
Public Talks
![Page 36: The Whole Nine Yards - Launching Mobile Games with a BAM! - Philipp Stelzer](https://reader031.fdocuments.in/reader031/viewer/2022030312/58edf01e1a28abbb4b8b46a1/html5/thumbnails/36.jpg)
Excitement
![Page 37: The Whole Nine Yards - Launching Mobile Games with a BAM! - Philipp Stelzer](https://reader031.fdocuments.in/reader031/viewer/2022030312/58edf01e1a28abbb4b8b46a1/html5/thumbnails/37.jpg)
BAM!
![Page 38: The Whole Nine Yards - Launching Mobile Games with a BAM! - Philipp Stelzer](https://reader031.fdocuments.in/reader031/viewer/2022030312/58edf01e1a28abbb4b8b46a1/html5/thumbnails/38.jpg)
INSTALLS
![Page 39: The Whole Nine Yards - Launching Mobile Games with a BAM! - Philipp Stelzer](https://reader031.fdocuments.in/reader031/viewer/2022030312/58edf01e1a28abbb4b8b46a1/html5/thumbnails/39.jpg)
NUMBERS CREATIVITY
![Page 40: The Whole Nine Yards - Launching Mobile Games with a BAM! - Philipp Stelzer](https://reader031.fdocuments.in/reader031/viewer/2022030312/58edf01e1a28abbb4b8b46a1/html5/thumbnails/40.jpg)
OUT 26th FEBRUARY 2015
![Page 41: The Whole Nine Yards - Launching Mobile Games with a BAM! - Philipp Stelzer](https://reader031.fdocuments.in/reader031/viewer/2022030312/58edf01e1a28abbb4b8b46a1/html5/thumbnails/41.jpg)
Philipp Stelzer @lookinginsight