The Watch Industry in India Presented By: Aayush Jaiswal Debarnik Biswas Gaurav Bhattacherjee Nikita...
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Transcript of The Watch Industry in India Presented By: Aayush Jaiswal Debarnik Biswas Gaurav Bhattacherjee Nikita...
The Watch Industry in India
Presented By:Aayush Jaiswal
Debarnik Biswas Gaurav Bhattacherjee
Nikita Shroff
Agenda
History of Watch Industry
HMT Watches Limited
Titan Industries
Watch industry market
Prospects
Threats for Watch Industry
History of watch industry
• Earlier watches were not only used for time keeping
but measuring direction while sailing or mobilizing in a
war
• Wristwatch is considered as much of a status symbol
as a device to tell time
• Cell phones and digital pagers display tiny quartz
clocks
• First watch industry of India, HMT launched Janata
model in the year 1962
• HMT was the leader in the watch market till the Tata’s
formed Titan Watches in association with Tamil Nadu
Industrial Development Corporation in the year 1987
• Titan was the first company to launch quartz watches
in India
HMT Watches Limited • Hindustan Machine Tools was incorporated in 1953 by
the Government of India
• HMT is headquartered at Bengaluru ( Bangalore )
• In the year 1961, HMT set up a watch manufacturing
Unit at Bangalore in collaboration with M/s Citizen
Watch Co., Japan
• In-house R&D
• In1985, HMT Watches has been involved in making
Floral Clocks, Solar Clocks, International Clocks and
Tower Clock
Titan Industries• Titan was established in 1984
• It’s a joint venture between the Tata Group, and the
Tamil Nadu Industrial Development Corporation
(TIDCO)
• Titan is the world's fifth largest wrist watch
manufacturer
• Exports watches to nearly 32 countries around the
world
• Brands of Titan include Fastrack, Sonata, Raga, Edge,
Octane, Xylys, Titan Eye+ and Tanishq, Goldplus, Zoya
• Titan formed a joint venture with Timex Group, which
lasted until 1998, to set up a distribution network
across India
• As of 2013, Titan watches account for more than 60 %
share of the total Indian market
Watch industry market
• Indian Watch Industry Touches Rs 70000Cr.
• Indian watch market is today of 40 million units
• 60% of this are the unorganized sector in which the
maximum number of watches are sold below Rs.300
(mid segment)
• Quartz watches form two third of the organized sector
and the rest is split between mechanical and digital
watches
Watch industry marketContinues…
• In the organized sector, three fourth of the sales by
volume comes from watches that are priced below
Rs.1000 (affordable luxury segment)
• 150 stores are now retailing multi brand watches
above Rs 10,000 (luxury and super luxury segment)
• 50 stores that are retailing brands above Rs 50,000
(Premium segment)
Prospects
• 70,000 million Industry and still booming
• Industry is growing @ 8 to 10 %
• Expected to grow @12 to 15 % in next few years
• Young income group is growing (80% of population
below 45)
• Retail sector is on boom (people prefer buying
watches from malls and organized sectors)
• Increased awareness and brand consciousness
• Newly Positioned as a Lifestyle Accessory will be
benefitted from the booming online industry
Threats for Watch Industry
• Penetration only 27% (least when compared globally)
• Market is dominated by International Players
• Only 3.5% of the population owns multiple watches
• Stringent government regulation
• Large unorganized market
• 90% of the watches are low priced
• Few Domestic players in the Luxury segment