The Waldo's Music Festival Sponsorship
3
Sponsorship Opportunities THE STORY The Waldos were a group of young adults in California that had to hide their cannabis usage, so they came together – often at 4:20 pm – to smoke cannabis prior to it being legalized. The day has managed to become something of a na- tional holiday in the face of public condemnation. This year’s 4/20 is an historic date and symbolizes our culture stepping away from the wall. It is the culmination of an 80-year struggle for cannabis to transition from the black market to a socially acceptable pastime and medical standard. It also became the inspiration for naming this evening of celebration and music as the 1st Annual Waldos Music Fest. THE EVENT Native Roots Apothecary and Dixie Elixirs are thrilled to launch this series of festivals in Colorado to kick off its first legal 4/20. The event will be celebrating the “growing” industry and showcase the new cannabis commu- nity. We’re expecting 3,000 attendees at the Fillmore Auditorium, one of Denver’s best concert venues. THE LINE UP MATISYAHU When Matisyahu emerged in 2004 with his debut album, Shake Off the Dust... Arise, his musical persona seemed a novelty to some. Here was a Hasidic Jew -- dressed in a black suit with a broad-brimmed black hat worn over a yarmulke, and sporting a full, untrimmed beard -- who nevertheless performed toasting raps about the glories of traditional Judaism over reggae beats in a dancehall style directly from Jamaica. Moreover, he punctuated his performances with stage diving. It may have seemed like a joke at first, but Matisyahu was seri- ous about his craft, and his diverse style soon garnered Grammy nominations, gold record certifications, and a broad audience. His second studio album – Youth - appeared in 2006 and was nominated for a Grammy in the category of Best Reggae Album. In late 2011, the singer posted a picture with a shaved head and payes cut with the caption, “No more Chassidic reggae superstar.” As such, his 2012 effort Spark Seeker was more secular pop. He is currently touring in Germany and his latest release – Akeda – will drop in June. TALIB KWELI The Brooklyn-based rapper earned his stripes as one of the most lyrically-gifted, socially aware and politically insightful rappers to emerge in the last 20 years. He travels around the globe as one of rap’s most in-demand performers. The result of his recent artistic growth and exploration arrives with Kweli’s latest – the dynamic Pris- oner Of Conscious AKA P.O.C., an artistic tour de force that signals the start of the next chapter of Kweli’s remarkable career. CONGO SANCHEZ Musician extraordinaire, Congo can generally be found in one of two places. If he’s not on the road drumming with DC’s own, Thievery Corporation or See-I: he’s jamming out to fresh vibes at the mysterious Lillypad stu- dios. He is developing a unique blend of Afro-Latin Dub, as he evolves in to his own on the DC music scene.
-
Upload
sound-saves -
Category
Entertainment & Humor
-
view
70 -
download
0
Transcript of The Waldo's Music Festival Sponsorship
Sponsorship OpportunitiesTHE STORY
The Waldos were a group of young adults in California that had to hide their cannabis usage, so they came together – often at 4:20 pm – to smoke cannabis prior to it being legalized. The day has managed to become something of a na-tional holiday in the face of public condemnation.This year’s 4/20 is an historic date and symbolizes our culture stepping away from the wall. It is the culmination of an 80-year struggle for cannabis to transition from the black market to a socially acceptable pastime and medical standard. It also became the inspiration for naming this evening of celebration and music as the 1st Annual Waldos Music Fest.
THE EVENT Native Roots Apothecary and Dixie Elixirs are thrilled to launch this series of festivals in Colorado to kick off its first legal 4/20. The event will be celebrating the “growing” industry and showcase the new cannabis commu-nity. We’re expecting 3,000 attendees at the Fillmore Auditorium, one of Denver’s best concert venues.
THE LINE UPMATISYAHUWhen Matisyahu emerged in 2004 with his debut album, Shake Off the Dust... Arise, his musical persona seemed a novelty to some. Here was a Hasidic Jew -- dressed in a black suit with a broad-brimmed black hat worn over a yarmulke, and sporting a full, untrimmed beard -- who nevertheless performed toasting raps about the glories of traditional Judaism over reggae beats in a dancehall style directly from Jamaica. Moreover, he punctuated his performances with stage diving. It may have seemed like a joke at first, but Matisyahu was seri-ous about his craft, and his diverse style soon garnered Grammy nominations, gold record certifications, and a broad audience.
His second studio album – Youth - appeared in 2006 and was nominated for a Grammy in the category of Best Reggae Album. In late 2011, the singer posted a picture with a shaved head and payes cut with the caption, “No more Chassidic reggae superstar.” As such, his 2012 effort Spark Seeker was more secular pop. He is currently touring in Germany and his latest release – Akeda – will drop in June.
TALIB KWELIThe Brooklyn-based rapper earned his stripes as one of the most lyrically-gifted, socially aware and politically insightful rappers to emerge in the last 20 years. He travels around the globe as one of rap’s most in-demand performers. The result of his recent artistic growth and exploration arrives with Kweli’s latest – the dynamic Pris-oner Of Conscious AKA P.O.C., an artistic tour de force that signals the start of the next chapter of Kweli’s remarkable career.
CONGO SANCHEZMusician extraordinaire, Congo can generally be found in one of two places. If he’s not on the road drumming with DC’s own, Thievery Corporation or See-I: he’s jamming out to fresh vibes at the mysterious Lillypad stu-dios. He is developing a unique blend of Afro-Latin Dub, as he evolves in to his own on the DC music scene.
MARKETINGPrint + Digital:
Full page ads in Westword & Culture Mag (150K Impressions)Westword.com, Banner Ads and Social Media Posts (200K Impressions)
Full Page Print Ad in Westword Magazine with Sponsors Logos (week of 4/20) Event mentions in various state publications
Social Media: Facebook/Twitter/Instagram
Mentions about event from: Matisyahu (1M Fans) Talib Kweli (930K Fans)
Congo Sanchez (2K Fans)Social media posts and shoutouts on brand page and by affiliate partners
Physical:Native Roots Apothecary: 2 shops - sell tickets in storefront
Marketing inside/outside store with sponsor logosStreet Team- Multiple street teams will be promoting the show all month long
Westword, Live Nation, People Helping People, Native Roots, 3 DeepPoster placement around state (1,000 updated weekly)
Greek Life Promotion (15,000 locations)
Radio: KBCO 97.3 -website marketing and shout-outs KTCL 93.3-website marketing and shout-outs
97.5 The PARTY-website marketing and shout-outs Radio Buys ($40,000.00 value + ad package)
TheWeedsteam.com: 30 second commercials (2) (25,000 Impressions)
Sponsorship Levels + InclusionsPresenting Sponsor $30,000
1 available - Top sponsor with Native Roots Apothecary and Dixie Elixirs
- Exclusive placement on all marketing assets- Banner placement on stage
- Banner along VIP upper-balcony facing audience- 8 person VIP Box tickets w/ open bar
- 10 VIP tickets w/ open bar-10 VIP Gift Bags ($500 value)
- Opportunity to display brand in gift bag - 150 GA tickets w/ open bar
- Booth at venue - Banners wrapped around entire venue indoor/outdoor
- VIP Soundcheck 420 Party w/ artist meet and greet - 30 spots- Photo opp with artists
- Commercial on TheWeedstream.com
Exclusive Sponsor $15,000 2 available
- Placement on all marketing assets- 4 person VIP Box tickets w/ open bar
- 4 VIP tickets w/ open bar-4 VIP Gift Bags ($200 value)
- Opportunity to display brand in gift bag- 75 GA tickets - Vendor table
- Middle logo sponsor- Banners placement in venue
- Commercial on TheWeedstream.com
Featured Sponsor $5,000 - 4 person VIP Box tickets w/ open bar
- 2 VIP tickets w/ open bar-2 VIP Gift Bags ($100 value)
- Opportunity to display brand in gift bag- 25 GA tickets
- 4 x 8 banners (2) - Logo placement on artwork
- Mention on TheWeedstream.com
Custom Packages are Available!Contact Rhett Jordan for more information:
(720) 308-6280
