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PROFILE

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36%

32%

16%

10%

7%

South African Population Breakdown by Age Group*

0-14

15-29

30-44

45-59

60+

The Urban Market “As Is”

◦  A poorly understood, yet significant segment of SA’s population (32%).

◦  There is no effective marketing tool that ‘speaks’ directly to them.

◦  Therefore, an opportunity to use trendy and emerging (i.e. non-conventional) marketing tools to reach this segment of the population exists.

“An Urban Brand Activations Company”

*Source statssa .gov.za 2009

+ WHO WE ARE

  The Vth Season is an urban brand activations company focused on utilizing non-traditional modern marketing tools along-side conventional instruments to execute creative lifestyle marketing campaigns.

  Our mission is to deliver bespoke marketing and activation solutions specifically designed for brands, events, products or services targeting the urban market. We are able to fulfill this mission by continuous immersion in research and survey as well as documenting and observing trend analysis in urban culture and sub-cultures.

  The Vth Season has a client-centric and measurable result-oriented approach to designing brand campaigns. We present the opportunity to connect your brand directly to the consumer; ensuring more value per marketing spend and an increase in effectiveness of consumer engagement.

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Branded Experiential

Events PR Direct Field

Marketing Mobile

Marketing Real Time

Media

WHO WE ARE

  Our service offering

+ WHAT WE DO

The Vth Season Company organizes client and consumer interactive events with a consistent brand message, which flows throughout the campaign. This is a Creative Lifestyle Marketing tool with visible touch points and the use of sensory experience.

This non-traditional form of marketing emphasizes the idea of communicating the essence of a brand through a personalized experience. Most activation are carried out by our URBAN Events division called:

Branded Experiential Events

+ WHAT WE DO

One of the most effective below the line tools for the target market is PR. Our publicity and public relations team use search engine, print, radio, online postings, magazines, blogs, photo ops and social network marketing. This creates a long life effect to the campaign.

PR is instrumental for pre & post events and gives elasticity to brand marketing spend by returning 3 to 1 value on your Rand.

Public Relations (PR)

+ WHAT WE DO

These are our field representatives, distribution channels and promotion activation teams. They gather actionable intelligence on target market behaviour and give consumer insight by using the following tools: Direct Distribution /Real Time Consumer Surveys / Promotional Activations/ Brand Ambassador Programs.

We also engage with influencers and early adopters who act as our conduits to the masses.

Direct Field Marketing

+ WHAT WE DO

Since 2007 the young adult market has aggressively moved to their mobile for info and interaction. Not only is it a status symbol but also has become a “must have”. Most will rather text, search, inbox, tweet, navigate, change status, tag or email by mobile. This includes SMS, MMS, CHAT, TWEETTPIC as well as micro-mobile sites and interactive mobile sites.

Wonted.mobi our own mobi site, caters to this fast pace and excitement orientated target audience.

Mobile Marketing

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+ WHAT WE DO

Our website wonted.co.za is used to convey the brand message to the consumer in a language they are willing to consume. In addition we utilise online driven marketing tools i.e. Viral Campaigns / Web Community/ Social Network Marketing to spread information quickly to the target audience. Tapping into a world wide online community of friends and their associates using chat rooms, subscribers to blogs, emails, or facebook groups and twitter.

We also use mobile sites to capture live and current surveys that reflect the behaviour of our ever increasing database.

Real Time Media

+ The Management Team

Raphael Benza raised in New York, started in the industry by organizing promotional and marketing campaigns for record labels, electronic brands, FMCG and artists. He brings his extensive knowledge and experiences to our shores to help nurture this vital urban youth scene by exposing them to quality live experiences.

In the last 7 years in South Africa he has been involved with various international concerts, event management and local festivals. He founded and managed 2 clubs, 1 lounge and 1 restaurant. (Devine Lounge, Moloko, Latinova and Louis XVI). He has been instrumental in numerous international concerts (The Roots, Dead Prez, Keith Sweat, Ashanti, Lauryn Hill, Akon, Ludacris, MTV base 100th Live, Kelly Rowland, John Legend, Fat Joe, Johnny Gill, The Game, Talib Kweli, Kelis, Hugh Masakela, India Arie, Brick & Lace) in various capacities (Concert Promoter, Marketing, Production, Logistics, Investor, Event Management etc)

This Creative Lifestyle Marketing Company is based in Johannesburg, South Africa and was founded by Ninel Musson, Tebello Motsoane and Raphael Benza. The founders have a combined 12 years experience in Urban Brand Activation – Below the line marketing and promotions.

+ The Management Team

Ninel Musson is a Cape Town local making lateral moves in the business industry, and rightfully so after being voted the Entrepreneur of the Year Award by the City of Johannesburg Youth Achievers in 2006.

After completing her undergraduate degree at the University of the Witwatersrand in Corporate Finance and Risk Management, Ninel explored the corporate world of Investment Management and Private Banking, while maintaining her links in entertainment and working on projects part-time within the entertainment industry. Ninel recently completed her B.Comm honours in Business Management and at the height of a successful professional career at a Global Investment bank resigned to follow dreams of founding her own company. Now she is quickly amassing influence in the urban marketing industry due to her professional experience, entrepreneurial spirit and energy, not to mention her passion and skill.

Ninel gained marketing and event organizing experience while working with urban companies like JHBLIVE and Xtralarge Entertainment and honed her business and entrepreneurial skills while working for Blue-chip companies like Alexander Forbes and at Investec Ltd.

+ The Management Team

Tebello Tibz Motsoane was born in the township of Katlehong and grew up in Johannesburg. He attended Sacred Heart College and studied Media Studies and International Relations at the University of Witwatersrand.

His love of hip-hop inspired him to create Showlove in 2007 after spotting a gap in the events industry. He began an all hip-hop/RnB/dancehall series of events in various clubs and venues. Showlove soon became the platform for djs, artist and graphic designers within the genre and eventually an activation and communication consultancy for various brands wishing to reach Showlove’s clientele. Tibz decided to provide a safe, up-market environment for the genre and hosted events at some of the classiest venues in the country. Showlove was the first to provide platforms and do events for then new brands such as Amakipkip and Head Honcho and eventually engage in work for luxury brands such as Moet & Chandon Champagne and Mercedes Benz.

With over 100 events such as the MTN Hype Magazine Awards, Trace TV first birthday party, the MTV Base Nights and more, a stable full of big name djs and an award winning artist, Tibz has positioned Showlove as the one of the best urban events and talent management companies in South Africa….… Showlove makes hip-hop look pretty and takes experiential marketing to a new level of consistency

+ CLIENT REFERENCES

•  UNIVERSAL RECORDS •  MTV BASE AFRICA : +27114282900 •  Alex Okosi - Vice President

Bianca Miles – Marketing Manager •  GALLO MUSIC : +27117133000

Lazarus Serobe - General Manager •  BIG CONCERT – KERI HILSON •  PERNOD RICARD – ABSOLUT/JAMESON •  CONJURE COGNAC •  RED BULL •  CHANNEL O •  HEAD HONCHO CLOTHING

CONTACT: RAPHAEL BENZA @ 011 783 1858/BENZA@VTHSEASON.COM