The Value of Real Partnerships
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Transcript of The Value of Real Partnerships
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February 2012
The Value of Real Partnerships
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Definition of a Partnership
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Definition of a Partnership
Mutual = “common” interests
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Provocative Statement of the Day #1
There’s no such thing as a real partnership….
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Provocative Statement of the Day #2
…and that’s a good thing.
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Why?
Because results are amplified when each party
is honest about its own self-interest.
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About Summerhill Impact
Vision:
A future where individuals and organizations value and
always make better choices for a sustainable planet.
GOVERNMENT CORPORATIONS CIVIL SOCIETY
THE RESULT: Significant, tangible and transformative environmental impact across Canada.
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Our Approach
Determine the End State.
Gather People Around You.
Engage the Public to Take Action.
Generate Results.
Analyze the Data. Repeat.
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Voted #23 in 2011 Best Workplaces in Canada
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What is Mow Down Pollution?
Mow Down Pollution encourages people to
replace their old two and four-stroke gas-
powered lawn and garden equipment with cleaner alternatives.
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Results
• More than 55,000 pieces of old lawn equipment permanently retired • 2,000 tonnes of GHGs and smog-forming pollutants saved • In 2011, 27 million media impressions • Entering its 12th year
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Our Self Interest
To drive our agenda:
1. Gas-powered lawn equipment releases about 80,000 tonnes of
emissions in Canada every year, using 151 million litres of gas.
2. Operating a two-stroke gas-powered lawn mower for one hour can
emit as much pollution as driving a car over 320 km.
3. In one year, the average two-stroke gas-powered mower can emit
the same amount of smog pollutant as the average car travelling
about 3,300 kilometres – almost the distance between Toronto and
Edmonton.
4. Gas-powered mowers with four-stroke engines are 70% more
efficient than their two-stroke counterparts. Electric mowers are
even more efficient, reducing pollution by 90%.
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What I learned About Working with THD
1. Understand their timing.
2. Push, but you’ll only get so far.
3. Don’t back down on your agenda, they’ll respect you even more.
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Seventeen Years of Growth in Canada
CDN 180 stores
Over 27,000
associates strong
#1 consumer destination
for DIY projects
Canadian market
leader
US Story: Over 2,066
stores
US Story: Fiscal 2010
Sales $68 Billion Over 40,000 articles in
our assortment
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THD Destination for Product Authority
Leader for new products, brands and innovation
Value
Innovation / Assortment
Customer Experience
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Focused on Everyday
value
Innovative Assortments
Same for Less or
More for Same/Less
Driving Value For Our Customer
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Challenge is to create environmentally friendly and sustainable products & packaging
Products need to be priced right and deliver same results with little change to how a customer uses the product.
Focus on best practices around the environment.
Help us educate our associates on the benefits of your products
Environment & our Customer
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Our Self Interest
Product Authority + HI Leadership
1. Customer is evolving (savings – short/long term)
2. Over 27,000 Orange Aprons = knowledge and product authority
3. Innovation & environmental leadership
4. Category ownership
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What I learned About Working with SI
1. Listen, ask why/why not, listen again.
2. Don’t date - get married (its about commitment)
3. Don’t back down on your agenda, they’ll respect you even more.
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Thank You!
Corey Diamond Managing Director Summerhill Impact 416-922-2448 x227 [email protected] twitter.com/SummerhillCorey facebook.com/SummerhillGroup
Paul Berto Director, Corporate Communications & External Affairs The Home Depot (416) 412-4924 [email protected] @homedepotcanada @pbgoalie31 facebook.com/homedepot