The value of brands-7 - cyberlearn.hes-so.ch · strategic errors, for example Levi's, ... Samsonite...
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Transcript of The value of brands-7 - cyberlearn.hes-so.ch · strategic errors, for example Levi's, ... Samsonite...
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(Materials from O’Discroll, N. (2010), Marketing. Market Leader. Business English. Pearson.)
