The Value of a Facebook Fan
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Transcript of The Value of a Facebook Fan
What is the value of a Facebook fan?
How I learned to stop worrying about quantity and love the quality.
Wednesday, October 26, 2011
“If you are not paying for it,You are the product.”- Some really smart guy on the internet -
Wednesday, October 26, 2011
We all have an individual Social Value.
Based on what we do andwhat is our role.
Wednesday, October 26, 2011
Wednesday, October 26, 2011
We are part of a machinery,which is sold to marketeers
as any other media.
Wednesday, October 26, 2011
“A Fan base of 1 million translates into at least $3.6M
in equivalent media over a year.”- Vitrue -
Wednesday, October 26, 2011
“Fans are 28 % more likely than non-fans to continue using a
specific brand”
- Synpase -
Wednesday, October 26, 2011
“On average fans spend an extra $72 that they would not
otherwise spend.”
- Synpase -
Wednesday, October 26, 2011
But still many brands fall short from their potential
in Social Media
Wednesday, October 26, 2011
“Maybe the problem is that we still treat Social Media as a
media, not as an environment”- I said that many times -
Wednesday, October 26, 2011
From singularity and simplicity...
Wednesday, October 26, 2011
to complex networks...
Wednesday, October 26, 2011
And this means we have to change the way work, the way we think and way we produce.
Wednesday, October 26, 2011
Wednesday, October 26, 2011
Wednesday, October 26, 2011
Marketing is always on!
Wednesday, October 26, 2011
Wednesday, October 26, 2011
There has to be a clear goal and way to measure it.
Wednesday, October 26, 2011
Wednesday, October 26, 2011
This is no goal.
Wednesday, October 26, 2011
This might be, but it’s not enough.
Wednesday, October 26, 2011
One thing is for sure: Somebody else’s goal is not
your goal.
Wednesday, October 26, 2011
Brands are very different and so are their fans.
Wednesday, October 26, 2011
Wednesday, October 26, 2011
Wednesday, October 26, 2011
Instead of focusing on quantity, we should start embracing quality.
Wednesday, October 26, 2011
If you build a fan base, be sure you are leveraging it!
Wednesday, October 26, 2011
If it’s earned media that we want. Let’s start earning it!
Wednesday, October 26, 2011
“Luke, use the data...”
Wednesday, October 26, 2011
Facebook’s latest update oninsights is all about
engagement and activity
Wednesday, October 26, 2011
Wednesday, October 26, 2011
Not every fan will see your update, because Facebook tries to show users only most relevant
stuff according to EdgeRank
Wednesday, October 26, 2011
Wednesday, October 26, 2011
Talking about this
Wednesday, October 26, 2011
Wednesday, October 26, 2011
• Liking a Page• Posting to a Page’s Wall• Liking, commenting on or sharing a Page post (or other
content on a page, like photos, videos or albums)• Answering a Question posted• RSVPing to an event• Mentioning a Page in a post• Phototagging a Page• Liking or sharing a check-in deal• Or checking in at a Place.
Wednesday, October 26, 2011
That’s all folks!
Wednesday, October 26, 2011