The Value of a Facebook Fan 2013
-
Upload
michaelcarney -
Category
Documents
-
view
468 -
download
1
description
Transcript of The Value of a Facebook Fan 2013
![Page 1: The Value of a Facebook Fan 2013](https://reader035.fdocuments.in/reader035/viewer/2022081518/54569205b1af9f37608b4d24/html5/thumbnails/1.jpg)
ONLINE TRAINING COURSES FOR BUSINESSES
VALUE OF A
FACEBOOK FAN 2013
WWW.NETMARKETINGCOURSES.COM
![Page 2: The Value of a Facebook Fan 2013](https://reader035.fdocuments.in/reader035/viewer/2022081518/54569205b1af9f37608b4d24/html5/thumbnails/2.jpg)
Results of a 2013 research study by
THE VALUE OF A FACEBOOK FAN 2013: REVISITING CONSUMER BRAND CURRENCY IN SOCIAL MEDIA
http://www.syncapse.com/value-of-a-facebook-fan-2013
As Reported by www.netmarketingcourses.com
![Page 3: The Value of a Facebook Fan 2013](https://reader035.fdocuments.in/reader035/viewer/2022081518/54569205b1af9f37608b4d24/html5/thumbnails/3.jpg)
SOURCE: SYNCAPSE THE VALUE OF A FACEBOOK FAN 2013, REVISITING CONSUMER BRAND CURRENCY IN SOCIAL MEDIA, APRIL 2013
$174.17 U.S.
AVERAGE VALUE OF A FACEBOOK FAN
![Page 4: The Value of a Facebook Fan 2013](https://reader035.fdocuments.in/reader035/viewer/2022081518/54569205b1af9f37608b4d24/html5/thumbnails/4.jpg)
The Syncapse study indicates that BRANDS WITH LOWER RETAIL PRICES
OR PRODUCTS THAT HAVE AFREQUEST REPEAT PURCHASE CYCLE
have lower Fan values
![Page 5: The Value of a Facebook Fan 2013](https://reader035.fdocuments.in/reader035/viewer/2022081518/54569205b1af9f37608b4d24/html5/thumbnails/5.jpg)
$70.16 SOURCE: SYNCAPSE THE VALUE OF A FACEBOOK FAN 2013, REVISITING CONSUMER BRAND CURRENCY IN SOCIAL MEDIA, APRIL 2013
A COCA-COLA FAN ON FACEBOOK IS WORTH
![Page 6: The Value of a Facebook Fan 2013](https://reader035.fdocuments.in/reader035/viewer/2022081518/54569205b1af9f37608b4d24/html5/thumbnails/6.jpg)
$132.88
SOURCE: SYNCAPSE THE VALUE OF A FACEBOOK FAN 2013, REVISITING CONSUMER BRAND CURRENCY IN SOCIAL MEDIA, APRIL 2013
A DISNEY FAN
![Page 7: The Value of a Facebook Fan 2013](https://reader035.fdocuments.in/reader035/viewer/2022081518/54569205b1af9f37608b4d24/html5/thumbnails/7.jpg)
$289.88
SOURCE: SYNCAPSE THE VALUE OF A FACEBOOK FAN 2013, REVISITING CONSUMER BRAND CURRENCY IN SOCIAL MEDIA, APRIL 2013
![Page 8: The Value of a Facebook Fan 2013](https://reader035.fdocuments.in/reader035/viewer/2022081518/54569205b1af9f37608b4d24/html5/thumbnails/8.jpg)
$405.54
SOURCE: SYNCAPSE THE VALUE OF A FACEBOOK FAN 2013, REVISITING CONSUMER BRAND CURRENCY IN SOCIAL MEDIA, APRIL 2013
![Page 9: The Value of a Facebook Fan 2013](https://reader035.fdocuments.in/reader035/viewer/2022081518/54569205b1af9f37608b4d24/html5/thumbnails/9.jpg)
$1,613.11
SOURCE: SYNCAPSE THE VALUE OF A FACEBOOK FAN 2013, REVISITING CONSUMER BRAND CURRENCY IN SOCIAL MEDIA, APRIL 2013
![Page 10: The Value of a Facebook Fan 2013](https://reader035.fdocuments.in/reader035/viewer/2022081518/54569205b1af9f37608b4d24/html5/thumbnails/10.jpg)
FANS SPEND MORE
![Page 11: The Value of a Facebook Fan 2013](https://reader035.fdocuments.in/reader035/viewer/2022081518/54569205b1af9f37608b4d24/html5/thumbnails/11.jpg)
$610
$256 FANS
NON-FANS
![Page 12: The Value of a Facebook Fan 2013](https://reader035.fdocuments.in/reader035/viewer/2022081518/54569205b1af9f37608b4d24/html5/thumbnails/12.jpg)
$292 $188
FANS NON-FANS
![Page 13: The Value of a Facebook Fan 2013](https://reader035.fdocuments.in/reader035/viewer/2022081518/54569205b1af9f37608b4d24/html5/thumbnails/13.jpg)
$125 FANS
NON-FANS $83
![Page 14: The Value of a Facebook Fan 2013](https://reader035.fdocuments.in/reader035/viewer/2022081518/54569205b1af9f37608b4d24/html5/thumbnails/14.jpg)
$112 $62
FANS NON-FANS
![Page 15: The Value of a Facebook Fan 2013](https://reader035.fdocuments.in/reader035/viewer/2022081518/54569205b1af9f37608b4d24/html5/thumbnails/15.jpg)
AND FACEBOOK FANSARE MORE LIKELYTO BUY YOURPRODUCTS
![Page 16: The Value of a Facebook Fan 2013](https://reader035.fdocuments.in/reader035/viewer/2022081518/54569205b1af9f37608b4d24/html5/thumbnails/16.jpg)
79%PURCHASE INTENTION
NON-FANS 23%
![Page 17: The Value of a Facebook Fan 2013](https://reader035.fdocuments.in/reader035/viewer/2022081518/54569205b1af9f37608b4d24/html5/thumbnails/17.jpg)
89%PURCHASE INTENTION
NON-FANS 56%
![Page 18: The Value of a Facebook Fan 2013](https://reader035.fdocuments.in/reader035/viewer/2022081518/54569205b1af9f37608b4d24/html5/thumbnails/18.jpg)
86%PURCHASE INTENTION
NON-FANS 60%
![Page 19: The Value of a Facebook Fan 2013](https://reader035.fdocuments.in/reader035/viewer/2022081518/54569205b1af9f37608b4d24/html5/thumbnails/19.jpg)
HOW SYNCAPSE CALCULATED FAN VALUES
![Page 20: The Value of a Facebook Fan 2013](https://reader035.fdocuments.in/reader035/viewer/2022081518/54569205b1af9f37608b4d24/html5/thumbnails/20.jpg)
1. PRODUCT SPENDINGThe difference in spending habits on each brand within the category
![Page 21: The Value of a Facebook Fan 2013](https://reader035.fdocuments.in/reader035/viewer/2022081518/54569205b1af9f37608b4d24/html5/thumbnails/21.jpg)
2. LOYALTYThe consumer intention to keep
purchasing the brand in the future
![Page 22: The Value of a Facebook Fan 2013](https://reader035.fdocuments.in/reader035/viewer/2022081518/54569205b1af9f37608b4d24/html5/thumbnails/22.jpg)
3. PROPENSITY TO RECOMMENDEDProbability and propensity for word-of-mouth
recommendations to lead to future sales
image courtesy flickr.com/photos/pyth0ns/6773415631/
![Page 23: The Value of a Facebook Fan 2013](https://reader035.fdocuments.in/reader035/viewer/2022081518/54569205b1af9f37608b4d24/html5/thumbnails/23.jpg)
4. MEDIA VALUEEfficiencies of earned reach and frequency
via the Facebook platform
image courtesy http://www.flickr.com/photos/jrhode/4169516827/
![Page 24: The Value of a Facebook Fan 2013](https://reader035.fdocuments.in/reader035/viewer/2022081518/54569205b1af9f37608b4d24/html5/thumbnails/24.jpg)
5. ACQUISITION COST
Efficiency of Fans in enticing others
to participate and drive organic membership
image courtesy http://www.flickr.com/photos/ax2groin/539877487/
![Page 25: The Value of a Facebook Fan 2013](https://reader035.fdocuments.in/reader035/viewer/2022081518/54569205b1af9f37608b4d24/html5/thumbnails/25.jpg)
6. BRAND AFFINITYThe perceived personality or the emotional draw
felt by Fans towards their brands
![Page 26: The Value of a Facebook Fan 2013](https://reader035.fdocuments.in/reader035/viewer/2022081518/54569205b1af9f37608b4d24/html5/thumbnails/26.jpg)
ONLINE TRAINING COURSES FOR BUSINESSES
FOLLOW USfacebook.com/netmarketingcourses
linkedin.com/company/netmarketing-coursesyoutube.com/netmarketingcourses
gplus.to/netmarketingcoursestwitter.com/netmarketingc
WWW.NETMARKETINGCOURSES.COM