The union budget 12 13 on moneycontrol.com

Wealt

hA Look at the last Decade

2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013

Will Budget 2012 lead to Preservation of wealth??

Creatio

n

Ero

sion

Erosion

Re-

crea

tion

Preservation ??

So the question is …

Will Budget 2012 be able to “Preserve” the economy and how will it impact “Investing India” ?

A glimpse of Investing India

InflationGDP ContractionIIP

Downgrades

Fuel Price Hikes

Weakening Rupee

Rising Interest

rates

Political Paralysis

Exorbitant real estate

Black Money

Volatile Markets

Stagnant Infrastuct

ure

Income Tax

Impact

What is ‘Investing India’ thinking about ?

BUDGET BUDGET 20122012

So what’s in store this

February??

Will this Budget help the common man fight against all his fears or will it fulfill all his expectations ?

Will Mrs. Sharma pay in excess of Rs. 100 for a kilo

of onions? OR

Will she be able to make her favorite DO PYAAZA every

Sunday?

Will your purchase from amazon.com in USD cost…

Rs 540O

RRs 450

Will your next vehicle purchase be..

Petrol driven OR

Diesel driven OR

CNG driven

Will money generated from India remain in….

India

OR

Switzerland

What will happen of Mr. Shah’s portfolio in 2012-13?

Will it be up ?

Will it be down ?

Will there be no change ?

Will the Almeida family continue to live in a rented 1 BHK ?

OR

Will they be able to move into their DREAM HOME in

2011-12?

Will we see world class Airports across the nation and in not just 3 / 4 cities? Will India

manage 24/7 power for each and every Indian citizen? Will we see HIGH

SPEED TRAINS which will connect Mumbai and Delhi inunder 6 hours?

And Finally....

Will your tax burden

REDUCE

OR

INCREASE

These are the issues that are swirling in the minds of

INVESTING INDIA and issues that the government is grappling with

Budget 2012-13

Populist or Practical?

From the Editor’s Desk

• Budget Expectations – Businesses, Markets, Brokers, Industry Bodies, Common Man

• Budget News & Videos – Live FM’s Speech, Budget Flashes, Interpretations etc

• Sector news – Multiple sectors+ audio and comments highlighting state of the industry.

• Stocks to Buy & Sell before Budget and trading strategies

• Tools – Tax calculators, personal Finance tools etc

• Social Connect – Jigsaw Puzzles, Debates, Polls, Chats with FB and Twitter plugins

moneycontrol.com presents

BUDGET 2012Disposable Income

ReachInvestors

Affluence

Multi Device

Finance MinisterEconomy

India

Taxes

Sops

Standard Deduction

Business

News

Community

M3

Influence

Knowledge

Wealth

Sticky

Leader

NSE

BSEGlobal Indices

Portfolio

Source: ComScore, TG: All Internet Users, Total visits (‘’000s)

moneycontrol.com is bigger than rest of the category put together…and the lead continues to grow

24.85mn Total Visits

A loyal and growing base of users…

Source: ComScore, TG: All Internet Users Avg. Daily Visitors (000s)

563k+ Avg Daily visitors

…Who also spend more and more time reading through the articles as time goes

Source: ComScore, TG: All Internet Users , Time Spent: Total Mins (mn)

287mn Total minutes spent

…And read a lot !

Source: ComScore, TG: All Internet Users , Total Pages Viewed (MM)

239mn Total pages viewed

The consistent leader for 12 years…

Source: ComScore, TG: All Internet Users , Total Unique Visitors (000)

4.5mn+ Total unique visitors

….Internationally too

Source: ComScore, TG: All Internet Users , Total Visits (000) , worldwide

33mn+ Total visits Worldwide

An eventful year @ moneycontrol.com

Multi devices, Multi platforms

moneycontrol.com on Mobile (WAP)

Period – Jan 1, 2011 – Nov 20, 2011, Source – Google Analytics

210%

growth in page views

712 mn PVs in 2011 as against 231 mn in 2010

moneycontrol.com mobile Apps

moneycontrol.com on the move - accessed by professionals through their mobile

800k+ downloads of the app across multiple platforms – iPhone, Nokia, BlackBerry and Android.

moneycontrol.com on iPad

Offering users the knowledge of moneycontrol.com exclusively on their iPads

The no. 1 finance app in India

Launched on 1st Dec 2011.

25,000+ downloads within 2 weeks of launch

Reaching out across multiple platforms

WAP sites

Mobile TV

Apps – early on the block & great UI as

per builds

moneycontrol.com on Snaptu – mobile

app store

NEWSHUNT SMS, IVR and WAP

UC Web mobile browser

moneycontrol.com…

moneycontrol.com is now available on Internet capable TVs of Panasonic and

Samsung.

Now also on your TV

Web = 10.8 mn

WAP = 4.0 mn

Apps= 1 mn

15 mnmoneycontrol.com reaches out to over 15mn* users across multiple platforms

Source – Google Analytics

moneycontrol.com @ Social scape

•Over 450,000 fans on facebook

•India’s largest finance and business related page on facebook

- Each post reaches over 60k users on an average

- Very high interaction rates per post

- Informed opinions and responses

moneycontrol.com @ Social scape Contd…

A comprehensive Twitter handle on Stocks and FinanceAdding 1000+ followers a monthTweets by the Editor and the moneycontrol teamA finance and stocks News Wire on Twitter

Social Presence On New Networks

Featured content provider on Linkedin Today

The 1st Financial and Stocks Page on Google+ !

moneycontrol.com’s Social Influence

A High Peerindex Score

Influential in

- Business

- Finance

- Economics

- Politics

moneycontrol.com has a High influence count

Is the more authoritative than the Sports Minister and msnbc.com’s Business handle!

MY TV


•LIVE CNBC TV-18 and CNBC AWAAZ TV during the Budget

•440k+ users daily

• 2.5 times traffic spurt during the Budget Day 2011

•17 mins – Average time spent/ user

•Accessed by office users who don’t have access to TV

M3


•A “Social Network” of investors with over 7 lakh registered users

•100% growth in visits in 2011 to 21mn

•279% growth in no. of messages posted in 2011

•More than 60 posts/min during market hours on regular days

PowerYourTrade.com

• India’s definitive stock trading and investment advice portal.

• Leading brokers and broking houses offer advice to subscribers

• People turn to it on Budget day to know which stocks to pick.

• 3 lakh+ visitors/ month

Budget is Big….and gets bigger every year

• 2.6 times Spike in traffic on Budget Day

•21% jump in visits on Budget Day 2011 as against Budget Day 2010.


Audience in cities which matter…


…. Reaching 86 top cities of India

65<1mn

211 mn+

72 mn+

35 mn +

310mn +

No. of cities reachedPopulation

12th year of

– unmatched coverage.– Creating wealth for investors and advertisers alike– Enhanced SOV for Budget Advertiser– Unparalleled ROIs for Sponsors– 360 degrees and Multi content & multi format

activations

• Options ranging from reach to Salience• Targeted reach based on portfolio size and other

new direct mailing features• Multiple device and platform based targeting.

moneycontrol.com brings you

moneycontrol.com brings you

•21 days of mega investing Indian Mela.

•15 mn+ users across all platforms

•200 mn + impressions during this period.

•86 top cities across 21 states

In touch with Investing India

Targeted Brand Building

this Budget season

Site Deliverables No. of Days

moneycontrol.com Presence on all the Budgets Sections in the form of Main sponsor

21 days

moneycontrol.com 5 mn Banner Impressions ROS

ROS

moneycontrol.com Fixed Spot Presence (147*140)

8 days on the Home page

moneycontrol.com Newscentre fixed (300*250)

5 Days

moneycontrol.com Portfolio logout (400*400)-

5 days

moneycontrol.com Jacket banner on company pages

5 days

Main Sponsorship

Main Sponsor Cost & Schedule

Cost : Rs 1 crore

226242217Jacket on Price and Chart

51292421Portfolio Logout

327232116News Center 300*250

16147*140 3rd HP

27147*140 2nd HP

52825201715147*140 1st HP

Dates- Feb/MarchMain Sponsor-Schedule

Site Deliverables No. of Daysmoneycontrol.com Presence on all the Budgets

Sections in the form of

Associate sponsor

21 days

moneycontrol.com 2 mn Banner Impressions ROS

moneycontrol.com Fixed Spot Presence (147*140)

6 days on the Home page

moneycontrol.com Budget Period on Newcentre section

3 Days

moneycontrol.com Jacket banner on company pages

3 days

Associate Sponsorship-Deliverables

Associate Sponsorship-1 Cost & Schedule


282015News Center 300*250

1147*140 3rd HP

228147*140 2nd HP

211816147*140 1st HP

DatesAssociate -1

Cost : Rs 60 lakhs




2318147*140 3rd HP

15147*140 2nd HP

12722147*140 1st HP

DatesAssociate 2

Cost : Rs 60 lakhs




252215147*140 3rd HP

17147*140 2nd HP

62147*140 1st HP

DatesAssociate 3

Cost : Rs 60 lakhs




527147*140 3rd HP

322147*140 2nd HP

2923147*140 1st HP

DatesAssociate 4

Cost : Rs 60 lakhs

Best of Clicks

IT Sectoral ReportHighlights from leading industrialists on the current state of the IT industry and their expectations from this Budget. A snapshot of major policy announcements made in the previous Budget and its impact on the sector

Deliverables

•Sponsorship of the Report Section •Branding of entire section •1 million client banner•1 million co sponsor banner

Cost : Rs 15 lakhs

Auto sectoral report

Highlights from leading industrialists on the current state of the Auto industry and their expectations from this Budget. A snapshot of major policy announcements made in the previous Budget and its impact on the sector

Deliverables


Cost : Rs 15 lakhs

Telecom sectoral reportHighlights from leading industrialists on the current state of the Telecom sector and their expectations from this Budget. A snapshot of major policy announcements made in the previous Budget and its impact on the sector

Deliverables


Cost : Rs 15 lakhs

Real estate sectoral report

Highlights from leading industrialists on the current state of the Real Estate sector and their expectations from this Budget. A snapshot of major policy announcements made in the previous Budget and its impact on the sectorDeliverables


Cost : Rs 15 lakhs

Banking sectoral report

Highlights from leading industrialists on the current state of the Banking sector and their expectations from this Budget. A snapshot of major policy announcements made in the previous Budget and its impact on the sector

Deliverables


Cost : Rs 15 lakhs

CEO speak

Comments from top CEOs who share their expectations from Budget 2012. 50 bytes on the first day with 150 bytes over the 21 day Budget period

Deliverables

•Sponsorship of the Section •Branding of the entire section•1 million client banners•1 million co sponsor banners

Cost:Rs 18 lakhs

FM speech

Watch the Finance Minister present the Budget 2012 live. Users can also read the Budget speech later at their own leisure. Text of previous budget speeches are also available on moneycontrol.com

Deliverables

•Sponsorship of the Section •Branding of entire section•1.5 million client banners•1 million co sponsor banners

Cost : Rs 18 lakhs

Rail Budget

LIVE Coverage of the Railway Budget Speech. Views on issues like hike/slash in ticket rates, launch of new trains and archives and details over the last few years.

Deliverables

•Sponsorship of the Section •Branding of entire section•1 million client banners•1 million co sponsor banners

Cost : Rs 15 lakhs

Travel Budget

Cost : Rs 15 Lacs

How will the policy decisions in the Budget affect the travel sector and will it have an impact on the travel expenses of the common man

Deliverables


Take stock A detailed analysis of the Budget and its impact on various stocks and sectors. Tools to see the stocks that have gained or lost the most since last Budget.

Deliverables

•Sponsorship of the Section •Branding of entire section•1 million client banners•5 lac co sponsor banners

Cost : RS 15 lakhs

Budget tips Tips from experts from all fields on managing your finances pre and post Budget for investors, professionals, home-makers, retired people etc.

Cost : Rs 15 lakhs

Deliverables

•Sponsorship of the Section •Branding of entire section•1 million client banners•5 lac co sponsor banners

Budget 360

Get a sector wise summation of last year’s Budget along with the winning and losing sectors

Cost : Rs 15 lakhs

Deliverables

•Sponsorship of the Section •Branding of entire section•2 million client banners•2 million co sponsor banners

Budget archives

Deliverables

• Sponsorship of theSection• Branding of entire section• 1 million client banner• 1 million co sponsor banner

Archives and text from past Budgets with a comprehensive section-wise summation of all sectors

Cost: Rs 15 lakhs

Budget best buys

Deliverables

• Sponsorship of the Section • Branding of entire section• 2 million client banner• 2 million co sponsor banner

An incisive analysis of the best performing stocks and broker reactions. Reports from leading brokerage houses as well as post Budget Mutual Funds reactions

Cost: Rs 15 lakhs

FII reactions

Deliverables

• Sponsorship of the Section• Branding of entire section• 1 million client banner• 1 million co sponsor banner

Foreign Institutional Investors give their comments and reactions on the Budget.

Cost : Rs 15 lakhs

Tax calculator

Deliverables

• Skin Integration of the tool • Branding of entire section• 5 lac client banner• 1million co sponsor banner

A ready reckoner to check the Budget’s impact on your Income Tax; without waiting for the morning newspaper. The tax calculator can also be downloaded for future reference.

Cost : Rs 15 Lakhs

Debates/Polls/Surveys

Deliverables

• Sponsorship of the Section • Branding of entire section• 2 million client banner• 1 million co sponsor banner

Surveys, Polls and Debates before and after the Budget.

Cost : Rs 18 lakhs

Contests

Deliverables

• Sponsorship of the Section• Branding of entire section• 5lac client banner• 2 million co sponsor banner

Win exciting prizes by participating in contests like Guess the Sensex, Budget Rumors, Answer and Win and more .

Cost : Rs 15 lakhs

Capital gains calculator

Deliverables

• Skin Integration of the tool • Branding of entire section• 5 lac client banner1million co

sponsor banner

A user-friendly and interactive tool to help calculate capital gains tax

Cost : Rs 15 lakhs

Countdown clock

The number of days/hours/minutes to go before the Finance Minister begins his Budget Speech.

Cost : Rs 15 lakhs

Deliverables

• Sponsorship of the Section• Branding of entire section• 1 million client banner• 2 million co sponsor banner

Mutual fund Meter

Calculate the impact of the Budget on your Mutual Funds with the easy Mutual Fund Calculator

Deliverables

•Sponsorship of the section •Interstitial on the section •1 million client banners•2 million co sponsor banners

Cost : Rs 15 lakhs

Graph – the sensex

Cost : Rs 18 Lakhs

SPONSORSHIP OF THE GRAPH

The all important Sensex graph – How the markets react on the Budget day

More ad spots

Property Description CPM/ Rate

147x140 (HP)

Fixed on Budget Homepage for

20 days (Rotated

between the 3 spots

Rs. 30 Lacs (Net + Taxes) On

Day of Budget Rs 15 lac(Net +

Taxes)

Print Button

Mouse rollover branding on every story’s print button

Rs. 15 Lacs (Net + Taxes)

ROS 300x600 banner Rs. 900 CPM

Happy Budgeting

The union budget 12 13 on moneycontrol.com

Business

Transcript of The union budget 12 13 on moneycontrol.com