A Case Study:

THE UNDENIABLE POWER OF INFLUENCER-DRIVEN CONTENT

THE CHALLENGE OUR SOLUTION

With Canada’s Small Business Month on the horizon, Intuit Canada approached us for insights on how to leverage blog engagement during this critical time for Canadian small business owners.

The ClearVoice content team jumped into action by curating heavy hitters in the small business and entrepreneurial fields to fortify the Intuit blog with prominent, respected industry voices.

IDENTIFY

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COLLABORATE

DELIVER

Identified and recruited contributors with small business expertise and a strong industry voice.

Collaborated with influencers to create strategic content aligned with Intuit’s business objectives.

Delivered final content for publication and re-engaged influencers to drive results.

THE PROCESS

MANAGE

Managed the content creation, editing and delivery process via our ClearVoice platform.

Jill Earthy @jearthy3K Twitter Followers | 47 Klout

Regional director for BC & Yukon of Futurpreneur Canada, a national non-profit organization that provides loans and

mentorship to start-up entrepreneurs.

Top post: “Mentoring Matters: Why You Need a Business Mentor”

Nick Kellet @NickKellet139.5K Twitter Followers | 70 Klout

Co-founder of the social listicle platform List.ly. Earlier ventures range from a visual segmentation tool sold to

BOBJ (now SAP), to an award-winning board game.

Top post: “Google Isn’t Your Search Problem, You Are”

Abbas Alidina @AbbasAlidina8K Twitter Followers | 61 Klout

Founder and CEO at Crowdbabble, a social media analytics company that helps marketers to measure,

benchmark and improve their social media performance.

Top post: “The Free Trial: Will it Work for Your Business?”

Alex Haditaghi @Alexhaditaghi49.6K Twitter Followers | 43 Klout

CEO and founder of MoPals, the world’s first community-driven, crowd-sourced loyalty program. Revolutionized the mortgage industry with leading-edge technology. Founder and executive chairman of Pacific

Mortgage Group.

Top post: “Starting A Small Business: 5 Traits of a Good Brand Name”

THE PEOPLE

Matthew Toren @matthewtoren132K Twitter Followers | 68 Klout

Co-founder of YoungEntrepreneur.com, iSmallBusiness.com and Blogtrepreneur.com. Co-author of the best-selling and award-winning

books “Kidpreneurs” and “Small Business, BIG Vision: Lessons on How to Dominate Your Market from Self-Made Entrepreneurs Who Did it Right.”

Top post: “Hiring: The Good, The Bad and The Alternative”

HIGHER ON GOOGLE +

HIGHER ON TWITTERHIGHER ON FACEBOOK

HIGHER ON LINKEDIN

1,955%

4,780%1,050%

1,986%

THE RESULTSIn a comparison of social media shares

of unlisted or internal Intuit writers,

the influencer post shares were:

1,933%Higher in

Total Shares

The “who” behind your content can significantly move theneedle on blog amplification and engagement. Don’t createcontent just to do it. Curate content backed by strategyand powered by influential voices in your industry. Using ourinfluencer recruitment, planning and production teams and tools, we can help you make it happen

ClearVoice.com

WHAT THIS MEANS TO YOU

Email our sales team or visit ClearVoice.com to find out how.