Influencer Marketing 2017 | Beyond Impressions: Influencer Marketing to Drive Sales
THE UNDENIABLE POWER OF INFLUENCER-DRIVEN CONTENTThe “who” behind your content can significantly...
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A Case Study: THE UNDENIABLE POWER OF INFLUENCER-DRIVEN CONTENT
Transcript of THE UNDENIABLE POWER OF INFLUENCER-DRIVEN CONTENTThe “who” behind your content can significantly...
A Case Study:
THE UNDENIABLE POWER OF INFLUENCER-DRIVEN CONTENT
THE CHALLENGE OUR SOLUTION
With Canada’s Small Business Month on the horizon, Intuit Canada approached us for insights on how to leverage blog engagement during this critical time for Canadian small business owners.
The ClearVoice content team jumped into action by curating heavy hitters in the small business and entrepreneurial fields to fortify the Intuit blog with prominent, respected industry voices.
IDENTIFY
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COLLABORATE
DELIVER
Identified and recruited contributors with small business expertise and a strong industry voice.
Collaborated with influencers to create strategic content aligned with Intuit’s business objectives.
Delivered final content for publication and re-engaged influencers to drive results.
THE PROCESS
MANAGE
Managed the content creation, editing and delivery process via our ClearVoice platform.
Jill Earthy @jearthy3K Twitter Followers | 47 Klout
Regional director for BC & Yukon of Futurpreneur Canada, a national non-profit organization that provides loans and
mentorship to start-up entrepreneurs.
Top post: “Mentoring Matters: Why You Need a Business Mentor”
Nick Kellet @NickKellet139.5K Twitter Followers | 70 Klout
Co-founder of the social listicle platform List.ly. Earlier ventures range from a visual segmentation tool sold to
BOBJ (now SAP), to an award-winning board game.
Top post: “Google Isn’t Your Search Problem, You Are”
Abbas Alidina @AbbasAlidina8K Twitter Followers | 61 Klout
Founder and CEO at Crowdbabble, a social media analytics company that helps marketers to measure,
benchmark and improve their social media performance.
Top post: “The Free Trial: Will it Work for Your Business?”
Alex Haditaghi @Alexhaditaghi49.6K Twitter Followers | 43 Klout
CEO and founder of MoPals, the world’s first community-driven, crowd-sourced loyalty program. Revolutionized the mortgage industry with leading-edge technology. Founder and executive chairman of Pacific
Mortgage Group.
Top post: “Starting A Small Business: 5 Traits of a Good Brand Name”
THE PEOPLE
Matthew Toren @matthewtoren132K Twitter Followers | 68 Klout
Co-founder of YoungEntrepreneur.com, iSmallBusiness.com and Blogtrepreneur.com. Co-author of the best-selling and award-winning
books “Kidpreneurs” and “Small Business, BIG Vision: Lessons on How to Dominate Your Market from Self-Made Entrepreneurs Who Did it Right.”
Top post: “Hiring: The Good, The Bad and The Alternative”
HIGHER ON GOOGLE +
HIGHER ON TWITTERHIGHER ON FACEBOOK
HIGHER ON LINKEDIN
1,955%
4,780%1,050%
1,986%
THE RESULTSIn a comparison of social media shares
of unlisted or internal Intuit writers,
the influencer post shares were:
1,933%Higher in
Total Shares
The “who” behind your content can significantly move theneedle on blog amplification and engagement. Don’t createcontent just to do it. Curate content backed by strategyand powered by influential voices in your industry. Using ourinfluencer recruitment, planning and production teams and tools, we can help you make it happen
ClearVoice.com
WHAT THIS MEANS TO YOU
Email our sales team or visit ClearVoice.com to find out how.
