7 Essential Elements of a Perfect Lead Magnet
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Transcript of 7 Essential Elements of a Perfect Lead Magnet
7 Essential Elements
of a Perfect
Lead Magnet
By Mayank Guptawww.simplestartup.net
@Simple_Startup
Are you struggling to convert website visitors into leads, customers and clients?
Perhaps you’ve tried the following:
• Spent more money on advertising (Facebook Ads, Google Ads, SEO etc.)
• Re-designed your website
• Created more content for your blog
This is fine, but it’s not necessarily the best way to convert website visitors into qualified prospects.
Instead, what you probably need is a compelling lead magnet.
WHAT IS A LEAD MAGNET?
A lead magnet is essentially an irresistible offer that you give away for free in exchange for permission to follow up with a prospect -- usually a name, email address and/or phone number.
WHY DO YOU NEED A LEAD MAGNET?
Why do you need a
lead magnet?
• Positions you as a genuine authority or solution to a problem
• Builds rapport and trust with your prospects
• Helps you qualify your subscribers
• Fastest way to build an email list
WHAT ARE SOME HIGH-IMPACT LEAD MAGNET IDEAS?
15 High-impact lead
magnet ideas
• Checklist• Cheat sheet• Report/Guide• Templates• Tools/Resources• Case Study• Newsletter• Training Video• Interview• Whitepaper• Short eBooks• Free consultation• Software Download/Trial• Quiz/Survey• Free Shipping
7 ESSENTIAL ELEMENTS OF A GREAT LEAD MAGNET
1. SUPER SPECIFIC
1. Super Specific
• Focus on one specific problem for a specific market/audience
• Avoid using “Sign up for my newsletter” or “Get latest updates” on landing page.
• Focus on creating one desired result for your prospective customer or client
2. HIGH PERCEIVED VALUE
2. High Perceived Value
• Make it look professional (use high-quality images and graphics)
• Can be offered as a stand-alone product or service.
• Use value comparison pricing whenever possible (i.e normally $47)
3. HIGH ACTUAL VALUE
3. High Actual Value
• Should deliver real value on the backend.
• Should should an immediate problem or answer an important question.
• Can be easily sold as a stand-alone product or service.
4. RELEVANT TO YOUR CORE OFFER
4. Relevant
to Your Core Offer
• Lead magnet should be related in some way to your main product
• Logical next step would be to buy your product or service after consuming lead magnet.
5. EASILY CONSUMABLE
5. Easily Consumabl
e
• Avoid using lead magnet that will take days or weeks to consume.
• Should be consumed within 10 minutes
• Avoid giving away long 100+ page books as a lead magnet (use as a low cost front-end offer instead)
6. BENEFIT DRIVEN TITLE
6. Benefit Driven
Title
• Create a title for your lead magnet that focuses on the benefits.
• Avoid using titles like “How to lose weight” and “How to be healthy”.
• Be specific. “5-Step Plan to Starting and Launching a Business in 30 Days” or “How to Get 25000 Visitors Per Month to Your Blog”
7. IMMEDIATE GRATIFICATION
7. Immediate Gratificatio
n
• People need immediate gratification.
• Don’t make them wait for your lead magnet. Deliver it within 5-10 minutes of signing up.
• Always focus on speed and fast delivery.
Download the “7-Point Lead Magnet Checklist &
Worksheet”
Get immediate access at:www.simplestartup.net/lead-magnet-checklist
Want to create the perfect lead magnet every single time?
If you liked this presentation, please spread the word!
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