The UI of Everyday Things: What can UX learn from Product Design?
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Web 2.0
iPhone
We are here
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We are here
All This
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3 Exemplary product designers
Stuff we can learn from them
1 final point to take away
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“The first requirement for an exemplary user experience is to
meet the exact needs of the customer, without fuss or
bother...”Jakob Nielsen
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“... Next comes simplicity and elegance that produce products that are a joy to own, a joy to
use.”Jakob Nielsen
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We are here
All This
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Why since 1945?
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“...since the early 1950s, the activity of designing has been
codified into a set of procedures...”
Peter Dormer
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“...it sought to get design right”
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3 Exemplary Product Designers
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Henry Dreyfuss 1940s & 50s
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"What we are working on is going to be ridden in, sat upon, looked at, talked to, activated, operated, or in some way used by people individually or en masse...”
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“...if the point of contact between the product and the people becomes a point of friction, then the industrial designer has failed...”
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“...If, on the other hand, people are made safer, more comfortable, more eager to purchase, more efficient-or just plain happier-the designer has succeeded.”
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Dieter Rams1960s and 70s
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“You cannot understand good design if you do not understand people; design is made for people.”
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“It must be ergonomically correct, meaning it must harmonize with a human being’s strengths, dimensions, senses, and understanding”
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Dan Formosa & Smart Design1980s - Today
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“So many companies come to us with their ‘average consumer.’ That may make sense from a marketing point of view, but we don’t really care about the average person...”
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“...if you designed a doorway for the average person, half the people who used it would bump their heads ...A lot of times, there are really good ideas at the extremes...”
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Stuff we can learn from them
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I’m a button.
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Wibble
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“Early experience with applications redesigned for iOS 7 is fairly negative: several have worse usability than their iOS 6
versions.”Jakob Nielsen
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1 final point to take away.
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ArtScience
Reality Testing
Aesthetic-usability effect
Simple joyUtility
Working with code Gut feeling
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ArtScience
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ArtScience
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“UX” “Visual”
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“[The designer] will compromise up to a point but he refuses to budge on design principles he knows to be sound.
Occasionally he may lose a client, but he rarely loses the client's respect”
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The EndThoughts/abuse?
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