Twitter Job Search Cheat Sheet

Why Twitter for Job Search?1. Connection and support group2. Search for jobs (use hashtag #) – tweetmyjobs.com,

twitterjobsearch.com, etc.3. Locate job leads & message recruiters your interest4. Find the hidden jobs that are not posted5. Promote your brand and manage digital dirt6. Expand your network quickly – not symmetrical like

Linkedin which requires link acceptance7. Retweet and give credit – leads to conversations8. Position yourself as a resource

“Twitter has become the most effective tool for click-throughs. Twitter yielded a whopping average of 19.04 clicks, whereas Facebook only produced 2.87 clicks.” - Fast Company, Oct 12th, 2010

Effectively Tweet in only 15 minutes a day • Use Tweetdeck.com – desktop software to organize

followers, respond, track• Set direct message to text your phone• Nutshell mail – save time monitoring mentions,

retweets and followers• Use twitterlater.com to drip your tweets• When to tweet – tweetclock.com, best times – 9-11am,

3-5pm, and 11pm-midnight

How to set Twitter Account Correctly• Use full name as twitter name• Use full name, profession or personal brand as

username• Bio – complete using 160me – critical• All time best twitter bios: http

://www.businessesgrow.com/2010/12/09/20-of-the-all-time-best-twitter-bios/

• Twitter web address – use link shortener of your Linkedin profile URL so you can also track

• Break down resume into 6 or 10 tweets• Cover letters in 10 tweets• Customize background – but don’t be loud

Best Practices• Active Participation – build community• Focus on “build and share”• Specific about what you want – skills, strengths, and preferred job function• Job search is like dating – get to know people, have to build relationships• Post updates and shout outs • Be clear about brand – helps people in your network get a quick picture of

who you are• Set up Google alerts to give you info about what to tweet• What to share – use AIM – who is my Audience, what is the Intended

Impact and what is the Message?• Search lists of employers with presence on Twitter

Jump Start• Top 10 Job Search Twitter List http

://www.job-hunt.org/job-search-news/2009/11/29/job-hunts-top-10-job-search-twitter-lists/

• Be active and participate• Take relationships offline• Follow people – but remember quality over quantity• To get followers – picture, be giving(4:1 tweet ratio),

have good content, pick a topic and get known for something

• Retweet, retweet, retweet• 75:25 professional: personal tweet content ratio

Online Identity• Check your online identify – search Google and

look at www.onlineidcalculator.com• Drip, drip communication plan• Buy your name URL and set up site or blog• Complete profiles on social networking sites – 70%

of profiles not complete – this is what search engines pick up

Personal Branding

1 2 Developing Your Message• Core attributes• Career brand – business application of brand –

what you do in the workplace• Brand Statement – description of what you bring

to the table - what, how, with whom, what happens when you do it

• Branded Value Proposition (BVP) – value in marketplace – answers what is in for me?

TwitPitch• 10 second escalator pitch• 160me – micro bio, twitter bio, bio

– Who are you in three words– What makes you unique– Name one big win in your career– Tell what you want – “looking for next big

leadership role”www.15secondpitch.com – free wizard

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Analyzing• Klout.com• Followerwonk.com• Twitalyzer.com – measures influence• Twittergrader.com