Tapping Twitter

For Job and Talent SearchGèneve Career Planning Meetup

01.10.2015Kelly Hungerford

A Quick Intro

Hi, I’m Kelly...

● I’m a native Californian, mom of two and wife to one;● I help startups with social brand strategy and digital

marketing operations;● I’m passionate about helping companies and people

connect through new media.

I laugh at my own jokes and… I like to Tweet.

What’s on for today?Twitter for job search and recruiting!

● Listening and monitoring for opportunities● Targeting and attracting your audience● Engaging with purpose, growing the right following

We’ll also talk about some basics that hold true across all platforms.

Goal: Walk away with an understanding of how to make yourself more ‘attractive’ (social-media speaking) to the people looking for you.

Twitter

of recruiters use social media as part of their process.

Social media has become an almost universally adopted hiring tool.

92%

47% are using Twitter.

shrm.orgadweek.com

65% of companies found new hires through social media.

What’s Twitter all about?

real-time database

what’s happening now

500,000,000 Tweets daily

connecting with strangers !

Credit: Brian Talbot

Basics

- Will Rogers

“You never get a second chance at making a first impression.”

Your content says it all

85% of employers and 100% of recruiters will look you up on

LinkedIn before calling you.

They will also look on Google, Facebook, Twitter, Tumblr, Snapchat. Impressions matter.

Be focused, choose wiselyJob seekers

● Update your profile to reflect who you are, what you seek

● Be positive in communication● Steer away from controversial topics (unless

that is a part of your job…)● Share, but not TMI!● Be human, be memorable, be relevant● Be a stalker!

Recruiters/Employers

● Steer away from duplicating Jobup● Share content on the mark;● Content that informs or relates core

values, industry or positions● Pull back the curtain on operations ● Shine a spotlight on people● Be human, be memorable, be relevant● Be a stalker!

ExamplesJob seekers Recruiters/Employers

Hands-0nEveryone!

1. Check your avatar. Not a great picture? Make a note to change it.

2. What are the three things you would like people to know about you or your company? Write those down and update your profile now, or later to reflect them.

3. What color best represents your character or brand? Create an image to reflect this. Not sure how? Go to www.canva.com to get started

ThinkDon’t take a gamble

with personal branding.

Credit: Credit: wallpapers-best

Monitor

- unknown

“Every good conversation starts with good listening.”

Twitter SearchStep 1. Search by

● Hashtags or keywords● https://twitter.com/search-advanced● location● distance

Tools:

Free: Twitter, Topsy, Hashtagify

Paid: Spyderqube

Also search communities, forums, comments

and participate in Twitter chats!! Tip! Marketing near:"Switzerland" within:15mi

List(en)Job seekers, list by

● company● industry● recruiters● Influencers

Recruiters, list by

● industry● influencers● job sites

Tools: Tweetdeck, Hootsuite, SproutSocial

Hands-0nEveryone!

1. Perform a hashtag or keyword search. Start with words that represent your interests.

2. Create a list? Private vs public? Think about how you’re using your list

3. Add the list to your S.M management service. Don’t use one? Create a Tweetdeck account for free. www.tweetdeck.com

ListenActively, and daily.

Attract

“The number one value in social media is sharing”

- Unknown, and it’s true!

Be a knowledge beacon Curate!

● Brand yourself ● Show expertise, passion, interests● Attract the right (targeted) people

Tools:

Free: Feedly, Paper.li, Buffer

True story!

Hands-0nAfter hours homework:

1. Check out Feedly, Paper.li or another aggregation platform. Aggregation saves time and surfaces the gems for sharing

2. Create a Buffer account. You can queue up to 10 posts for free, after that it’s 9$ a month.

3. Queue content automatically from Paper.li or Feedly to your Buffer. Consistency is important in attracting an audience.

KnowledgeAttracts opportunity

Engage

“There is no more B2B or B2C. It’s all Human to Human. #H2H”

- @bryankramer

The hard truthThe bad news

● Adults have 3-8 second attention spans. Use images

● The lifespan of a tweet is about 5 minutes

● 1% of your followers see your Tweets

The good news!

● 90% of people will respond to @mention. Use that as an opportunity to say ‘Hi’.

● Visuals drive 180% more engagement than posts without

● Visual content is processed 60,000x faster than non visual content

● Being human wins hearts!

●

Be human, not roboticTake 30 minutes a day over the next 30 days

● Share one inspiring visual or quote 2x week (tweetchat, lists…)

● Share images w/posts on 50% of posts● Add a @mention to each post (either

author or source)● RT the posts of people you want to notice

you● Show emotion, show you are real

Join a TweetchatTake 1 hour a week to participate in 1 Twitter chat that reflects your interests.

● Build relationships with the community● Showcase your knowledge and expertise● Put yourself on potential hiring/recruiting

radar

http://www.razorsocial.com/guide-to-twitter-chats/

*I host #BizHeroes Tuesdays 8pm CET. Join me anytime!

Be visual

● Created a quote from a Tweetchat

● Attracted attention● Followed up and

said thank you● Continued engaging

Tweet. Rinse. Repeat

● Monitor analytics● Track who is interacting● Connect personally● Repeat what’s working

ShareShow you care

and you’ll connect.These guidelines will help.

Get started tapping new opportunities today.

Thank you!Let’s connect!

You can find me @kdhungerford on Twitter and on LinkedIn.

I look forward to keeping in touch!