The Trillion Dollar Commerce Opportunity
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Online 2 Offline (O2O) The Trillion Dollar Opportunity Online to Offline
Transcript of The Trillion Dollar Commerce Opportunity
Online 2 Offline (O2O)The Trillion Dollar Opportunity
Online to Offline
eCommerce Growth Slow
2010
4.4%
Online Sales$7.45 BIllion
2015
6.7%
Online Sales$16.6 BIllion
Source: NAB eCommerce Report
eCommerce sales have only grown 2.3% in the last 5 years – the store still hugely influential
Online Cart Abandonment Rates HighAbandonment Rates In Retail
ConsumerElectronics
Style &Fashion
Food &Drink
Health &Beauty
HomeFurnishing
SportingGoods
Source: SaleCycle
Global retail cart abandonment rates are 70%+ and growing
Research Online, Purchase Offline Is Huge
86%
69%
Research a product online before buying in-store
Research a product in-store before buying online
53%Buy online and get item delivered to your home
51%Buy online and pick up the item in-store
53%Buy in-store and have the item delivered to your home
Source: DigitalLBi 2015 Connected Commerce Study
86% of people researching online before purchasing offline
There Lies The Trillion Dollar Opportunity
Source: Business Insider
$US 4 Trillion Dollars abandoned in shopping carts in 2014 – of which $US 2.52 Trillion could have been captured.
O2O Commerce The Next Big ThingCURRENT
\The world’s fastest growing companies are all O2O Commerce players
Even Pure-Plays Opening Stores To Compete
Source: YourStory
Giving Rise To The Connected Store
Source: PWC
Popupstore
Rise ofe-commerce
Rise ofmobile/social
Rise ofmultichannel
Rise ofcloud
Connectedstore
Seamless Customer focused
Experimential
Channel inclusive
Interactive
Loyalty/memberstores*
Retailers gain control
PC/internet
high
low
Importance of the stores
1970s 1990s 2000s 2005s 2010s future
Customers incontrol
Smartphones
The rise of technology has meant a change of role in the store – customers now drive retail and the traditional store needs to adapt or die
Source: DIGIDAY
Mobile, Cloud, Beacons,Bluetooth all helping toconnect stores.
Technology Is Needed To Bridge The Gap Between Online & Offline
Source: Business Insider & iBeacons Blog, 2014
Forecast For Beacons As The Most Important Retail Technology
2013 2014 2015 2016 2017 2018 2014 2015 20160
500
1,000
1,500
2,000
2,500
3,000
3,500
4,000
Th
ou
san
ds
Total
Retails
CAGR = 287%
4,500
5,000
FORECAST:US Beacon Intalled Base
Percent Of US Retail Locations with Beacons(Top 100 Retailers)
with Beacons
8%
92%
32%
68%
85%
15%
Business Insider presents a report on beacons that shows a forecast which places this technology as a pioneer in the retail sector. More than half of the top 100 retailers in the United States are trialling beacons in their stores. The overall number of active beacons is forecast to be 4.5 million by the end of 2018.
The Omni-Channel Shopper Is HereBut Most Retailers Are Not Ready
Source: NBC
O2O - The Trillion Dollar Opportunity
ONLINE SHOP
THE COMMERCE
GREY AREA
O2O - A huge opportunity for those who can crack “The Commerce Grey Area”
Thank You
Contact
Cameron WallCEO & Co-foundermobile: +61 423 530 318 email: [email protected]
office: Sydney, Australia url: getRainCheck.com
