The Touch System:Maximizing your program

The Touch SystemHow it works

Complete your profile (steps 1-8)

State information (step 7) is provided directly from your state association

The templates use this information to pre-populate the templates

Review your templates and make additional changes as you desire

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Welcome cover here?

Emails are really showy. Maybe 3not highlightedNo image library now – to come

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Managing Your TemplatesThe starting point

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Target Month  

Year 1 Risk High

Year 2 Risk High

Risk Med.

Risk Low

  New Member Series        

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Welcome & Member Benefits Brochure: Personalized ■      

1 Welcome Letter ■      1 Welcome E-mail ■      1 Member Certificate ■                                     

1Smaller Format Brochure   ■ ■  

1Benefits/Renewal Letter   ■ ■  

1 Member Certificate   ■ ■           

1Benefits/Renewal Letter       ■

1 Member Certificate       ■         

10Benefits/Renewal Email ■ ■ ■ ■

                      

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Target Month  

Year 1 Risk High

Year 2 Risk High

Risk Med.

Risk Low

             Education        7 Education Letter ■ ■    3 Education E-mail ■ ■ ■ ■           National Benefits        

August IBS E-mail ■ ■ ■ ■10 Education E-mail ■ ■ ■ ■2 Member Discounts E-mail ■ ■ ■ ■5 National Advocacy E-mail ■ ■ ■ ■

8NAHB Legal Services E-mail ■ ■ ■ ■

           Advocacy        4 Advocacy E-mail ■ ■ ■ ■6 Advocacy Postcard ■ ■ ■             Networking        3 Networking Self Mailer ■ ■               Member Involvement        2 Letter 1 ■ ■    5 Letter 2 ■      

5Member Involvement E-mail   ■ ■ ■

           

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•When is data is delivered?

•When are changes effective?

•How do I manage my lists?

•Reporting wish lists… an evolving service

The Touch SystemUnderstanding the system’s cycle

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•What level of detail do you want to provide?

•How often are you prepared to update your content?

•Taking care with dates or specific information

The Touch SystemFocusing your message

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•Message from your president

•Your networking events

•Keeping it fresh and relevant

•Quick calendar

The Touch SystemYour networking messages

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•How do I track success?

•How long does it really take?

•Understanding the benefits to my local

The Touch SystemMeasuring results

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•So what’s next?

•Feedback

•Version 1.1

•Version 2.0

•The next membership tool

The Touch SystemWhere do we go from here

William “Rusty” Deisswdeiss@nahb.org

800 368 5242 x8231

For information visit www.nahb.org/touchsystem

To sign up online www.nahb.org/touch