The top five tech terms every business owner NEEDS to know... demystified by Asia Pacific CTO of...
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Transcript of The top five tech terms every business owner NEEDS to know... demystified by Asia Pacific CTO of...
Do you need to talk to someone in IT but don’t know where to start?
Are you embarrassed by your lack of technical knowledge when your website breaks?
Do you start to stutter when it comes time to talk to IT?
Do feel like you’re being schooled?
TECH TRENDS
FOR BUSINESS
OWNERS
DEMYSTIFIED5• Disintermediation
• Security and the Cloud
• The Evolution of Agility
• Best Practices for Developers
• Big Data vs Little Data
1. Disintermediation
Marketers want to move forward. They
want to embrace cloud-based
technologies and move business
forward. They focus on the application
in front of them.
IT people know how to make
applications work together.
Marketing vs. IT
Action Step
If you identify what your end
goals are it will make it easier
to a technologist. Don’t take
“no” for an answer! The IT
professionals have a separate
action: become more
empowering and less
restricting!
Action Step
Is your data safe and
secure? Ask someone to
“compromise” your
data, as a test. Follow up
this step by creating a
backup and attempting
to recover it – does your
backup method actually
work?
Agility is about having the freedom to do what
you want to achieve without having to worry
about your infrastructure.
Can your site automatically scale up?
Do you see seasonal increases in traffic? If so, you
need to be able to meet the increased demand!
Action Step
Measure your speed!
Also, look for Google
Insights or Webmaster
Tools to get suggestions
on the performance of
your site. Ask your
provider about
automatic scaling!
4. Best Practices for
Developers
• Version control
• Build for scale and
tolerance – design for
fault
Action Step
You cannot roll back
time! Make sure every
piece of code you have
is version controlled.
• Pets are the traditional server
– we look after it
• Cattle means that if
something goes wrong you
just replace it
Pets vs. Cattle
How can data help you
improve the customer
experience through
personalization?
It’s about customers!
Action Step
Think about the common
threads amongst your
customers that you
would like to know
about. Collect that
information and use
them to dramatically
personalize the
customer experience!
Write down the 3-5 items
that could be of the most
beneficial to know about
your customers.
Recap!
• Disintermediation
• Security and the
Cloud
• The Evolution of
Agility
• Best Practices for
Developers
• Big Data vs Little Data