The strategic frameworkfor tourism development in AP Vojvodina –

Republic of Serbia

Provincial Secretariat for Interregional Cooperation and Local Self-Government – AP Vojvodina

Serbian part of Danube catchment area

• Danube runs trough Serbia in the middle part of its course in the length of 588,5 km, of witch about 362 through territory of Vojvodina

• Danube River is one of the most important factor for economic, urban, cultural and historical development of Republic of Serbia.

Provincial Secretariat for Interregional Cooperation and Local Self-Government – AP Vojvodina

• The Serbian part of Danube catchment area, as the whole Serbia, is now at the historical crossroads of the intensive adaptations to the European integrations, with a powerful growth of competitive capacities of institutions, enterprises and individuals.

Serbian part of Danube catchment area

Provincial Secretariat for Interregional Cooperation and Local Self-Government – AP Vojvodina

Serbian part of Danube catchment area

• The Serbian part of Danube catchment area has a diversified structure of attractions and it is near the traditional and new tourist markets

• The tourist attractions in the Serbian part of Danube catchment area have not been enough valuated in the past

• Tourist products neither enough developed nor well commercialized at the international tourist market

Provincial Secretariat for Interregional Cooperation and Local Self-Government – AP Vojvodina

The Golubac Castle

Provincial Secretariat for Interregional Cooperation and Local Self-Government – AP Vojvodina

Danube River Great Potential for Development of Tourism

• Danube and his gravitation region, in Serbia is recognized as a river which has a great potential for development of tourism

• The process of transformation of comparative and competitive advantages in the tourism is an important generator of national well-being

Provincial Secretariat for Interregional Cooperation and Local Self-Government – AP Vojvodina

Tourism Strategy of the Republic of Serbia

The Government of Serbia in 2005 adopted a strategy for tourism development

Provincial Secretariat for Interregional Cooperation and Local Self-Government – AP Vojvodina

Tourism Strategy of the Republic of Serbia

• Tourism Development Strategy of the Republic of Serbia by 2015. plans establishment of tourism cluster for successful positioning of Serbia as the relevant destinations on the international tourist market. This strategy is defined by the following clusters: Vojvodina Belgrade Southwestern Serbia Southeastern Serbia

Vojvodina

water treasures, Pannonian delight

Provincial Secretariat for Interregional Cooperation and Local Self-Government – AP Vojvodina

Plan for the economic development of Vojvodina

• Since 2002 The Executive Council of The Autonomous Province of Vojvodina and the German Association for Technical Cooperation (GTZ) conducted a project - Medium-term plan for economic development of Vojvodina

• The priorities defined in the program are: development of tourism improvement of infrastructure (roads, energy supply and

water) training of human resources

Provincial Secretariat for Interregional Cooperation and Local Self-Government – AP Vojvodina

Nautical Tourism

• Among the measures provided for the tourist economy stand measure - promote nautical tourism along the Danube.

• The goals of the NTD are:Development of nautical tourism on the DanubeCapacity building nautical infrastructure: marinas, bridges,

ports, tourist attractions on the water, etcAttracting tourists in VojvodinaTo link Vojvodina, as a region, with tours along the DanubeTourism promotion and economic development

environment in the vicinity of nautical tourism facilities

Provincial Secretariat for Interregional Cooperation and Local Self-Government – AP Vojvodina

Danube Marina - Apatin

Provincial Secretariat for Interregional Cooperation and Local Self-Government – AP Vojvodina

Master plan of tourism destinationGornje Podunavlje

• “Gornje Podunavlje” is a part of European corridor VII, located in northwestern part of Serbia (in the Autonomous Province of Vojvodina)

• Master plan of tourist destination “Gornje Podunavlje”, which is written under the Ministry of economy and regional development, considers next steps for developing this destination:

Market analysis with an analysis of competition and benchmarking analysis

Shaping a clear vision of sustainable development of tourism in the area of the Gornje Podunavlje, detailed objectives and development strategy and growth-oriented model to generate economic prosperity

Analysis and evaluation of space available and total resources for development of tourism sector as a part of economy

Provincial Secretariat for Interregional Cooperation and Local Self-Government – AP Vojvodina

Master plan of tourism destinationGornje Podunavlje

• Master plan of tourist destination “Gornje Podunavlje”, which is written under the Ministry of tourism and regional development, considers next steps for developing this destination:

Development of a plan of competitiveness of this area, including the development of new products and experiences, and new standards of qualityCreating an effective marketing plan for positioning the above areas tourist market, by creating a clear image in the minds of potential tourists in the source marketsDefining the investment strategy and global plan of investing in public and private sector, based on market incentives and adequate rates return on investment

Provincial Secretariat for Interregional Cooperation and Local Self-Government – AP Vojvodina

Marketing Strategy of Tourism in Vojvodina

• Adopted in 2009 by the Provincial Secretariat for Economy

• Main goal: Faster involvement of AP Vojvodina as a tourist destination

on domestic and foreign markets• Measures:

Brand building Improving of strategy implementation

The Wealth of DiversityDanube tourism cluster – members

• Hotels• Bed-and-breakfasts• Restaurants• Boats • Transport companies• Travel agencies• Wine producers • Souvenir makers• Magelan – destination management company – cluster leader

Vojvodina today

• More then 25 different nationalities• 6 languages in official use• Numerous religions communities• Vojvodina is Autonomous province in Serbia

The Wealth of Diversity

• The Wealth of Diversity is important resource of this region• The Wealth of Diversity is basis for creating a unique tourism product• This product is culture tour that includes visit to villages with specific

environment, different culture, traditions, old crafts, different folklore dance, tastes of local specialities….

References

Topic Institution Address

Marketing strategija turizma Vojvodine Government of AP

Vojvodinahttp://www.spriv.vojvodina.gov.rs/

National analytical report on the Serbian part of Danube cachment area

DATOURWAY - project http://www.datourway.eu/

Master plan of tourist destination “Gornje Podunavlje”

Ministry of Economy and Regional Development

http://www.turizam.merr.gov.rs/

Contemporary Trendsin Tourism and hospitality, 2011

University of Novi Sad | Faculty of Science

http://www.dgt.uns.ac.rs

Tourism Strategy of the Republic of Serbia

Ministry of Economy and Regional Development

http://www.turizam.merr.gov.rs/

Provincial Secretariat for Interregional Cooperation and Local Self-Government – AP Vojvodina

Thank you for your attention

Vesna Piperski TucakovUndersecretary

Provincial Secretariat for Inter-regional Co-operation and Local GovernmentGovernment of Autonomous Province of Vojvodina, Republic of Serbia

vesna.piperski@vojvodina.gov.rs