The story of a geeky creative with strategic thoughts.
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Transcript of The story of a geeky creative with strategic thoughts.
NIELS DORTLANDwork and stories
DIGITAL NOMAD(currently living in PARIS)
SUMMER 2012 I GRADUATED AT THE WILLEM DE KOONING ACADEMYThey told me that “I was a geeky creative with strategic thoughts”, sounds pretty awesome don’t you think?
Next to that I gained experience at different agencies like...
.BONE online advertising2006
IN10 creative agency for design, interaction and innovation2010
NIJGH advertising agency2010/2011
BOONDOGGLE LOUVAIN digital advertising2011/2012
LIFELABS digital idea lab2011/2012
BOONDOGGLE AMSTERDAM digital advertising2012
more? check fr.linkedin.com/in/nielsdortland
Confessions of an advertising graduate...
I believe that digital radically changed the role of any advertising creative.
Whatever we do, whatever we think of must be worth sharing. We have to help brands turn their
brand stories into services, products and experiences. The consumers gut feeling about a brand
was never so important.
Everything we create, design or build has to be user-centred.
This is the era of the consumer.
What’s your opinion? Let’s have a coffee and talk about it.
The proof of the pudding...
Local News / Het Parool
Agency Nijgh, 2010
Local news papers are looking for a wayto keep up, let's help them a hand.
Let's use digital to publish more relevant news based on your specific location.
Local News / Het Parool
Agency Nijgh, 2010
Scan the QR code to receive your local news directly or download the application for more features.
Local News / Het Parool
Agency Nijgh, 2010
Disconnect / RLKM
Agency Boondoggle, 2011
RLKM asked us to develop a concept that use “digital” as a way to get more people to contribute voluntarily money to preserve nature.
Let’s offer fresh air instead of free wifi by a mobile application.
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Disconnect / RLKM
Agency Boondoggle, 2011
Rather than being constantly connected park visitors may prefer to shut off their phone. With the Disconnect application we help them to take a break. Disconnect offers you total freedom: all you need to optimally experience a nature park.
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Disconnect / RLKM
Agency Boondoggle, 2011
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Disconnect / RLKM
Agency Boondoggle, 2011
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Disconnect certainly isn’t targeted at park visitors only. Disconnect becomes a brandthat helps anyone temporarily escape from daily life.
Available for Android sept ’12.
You Know Me / Lifelabs
Agency Lifelabs, 2012
Together with the awesome Lifelabs team we developed our yet to be released smartphone game.
Update: Available for iPhone/Android sept ’12.
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You Know Me / Lifelabs
Agency Lifelabs, 2012
The game is about getting to know your friends by confronting yourself and them with dazzling questions. Whoever knows best his friends will win the game.
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You Know Me / Lifelabs
Agency Lifelabs, 2012
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Social Booking / Thalys
Agency Boondoggle, 2012
Nowadays everybody seems to be connected. We have become social citizens. Visiting this friends in real life still demands crossing physical borders.
I noticed booking tickets to actually visit these friends is not a social experience.
Social Booking / Thalys
Agency Boondoggle, 2012
Small idea: Let’s use Facebook Connect to connect friends with places and vice versa. In this way you not only spice up your website layout but also the relevance of advertising on (by example) Facebook. With social booking the customerreceives a more central place withinthe service.
Social Booking / Thalys
Agency Boondoggle, 2012
Thalys
Contact
For more take a look at nielsdortland.com
Still not saturated? Awesome! let’s have a coffee.
tweet @nielsdortland, mail [email protected], or skype nielsdortland
nielsdortland.com