The State of Internet Access | NABSHOW 2015 Social Media Symposium
42
The State Of Internet Access Richard Harrington | RHED Pixel plus.google.com/ +RichardHarrington facebook.com/ RichHarringtonStuff linkedin.com/in/ richardharrington twitter.com/ rhedpixel
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Transcript of The State of Internet Access | NABSHOW 2015 Social Media Symposium
The State Of Internet AccessRichard Harrington | RHED Pixel
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Richard Harrington■ RHED Pixel — Founder ■ Piqsure — Entrepreneur ■ Photofocus — Publisher ■ Director & Editor ■ Photographer
Getting In Touch
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facebook.com/RichHarringtonStuff
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RichardHarrington.com
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Access to the Internet twitter.com/ rhedpixel
High-Speed Access at Home % Who Have Broadband/Dial-Up Internet Access at Home
0
20
40
60
80
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013
7066
6266
63
55
4742
33
24
1611
63 3335710
15
232830
373841
34
Dial-Up Broadband
Internet Access is Everywhere % With Internet Access From Any Location (12+)
0
25
50
75
100
1999 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
8988848583828181
7572
6255
50
http://www.edisonresearch.com/Infinite_Dial_2012.pdf
Internet Users in USMen 85%Women 84%
Age 18–29 98%Age 30–49 92%Age 50–64 83%Age 65+ 56%
Source:Pew Internet Life
Internet Users in USEDUCATIONHigh School Grad 78%Some College 92%College+ 96%
Source:Pew Internet Life
Internet Users in USINCOMELess than $30,000 76%$30,000–$49,000 88%$50,000–$74,999 94%More than $75,000 96%
Source:Pew Internet Life
Internet Users in USURBANITYUrban 86%Suburban 86%Rural 80%
Source:Pew Internet Life
Top 10 Countries by Number of Internet Users
http://www.edisonresearch.com/Infinite_Dial_2012.pdf
Rank Country Internet Users Population %
1 China 420,000,000 31.8%2 United States 234,372,000 76.3%3 Japan 95,979,000 75.5%4 India 81,000,000 7.0%5 Brazil 72,027,700 36.2%6 Germany 61,973,100 75.3%7 United Kingdom 46,683,900 76.4%8 Russia 45,250,000 32.3%9 France 43,100,134 69.3%
10 South Korea 37,475,800 77.3%
Top 10 Countries by Percentage of Internet Users
http://www.edisonresearch.com/Infinite_Dial_2012.pdf
Rank Country Internet Users Population %
1 Iceland 285,700 93.2%2 Norway 4,235,800 90.9%3 Greenland 52,000 90.3%4 Sweden 8,085,500 89.2%5 Netherlands 14,304,600 85.6%6 Denmark 4,629,600 84.2%7 Finland 4,382,700 83.5%8 New Zealand 3,500,000 83.1%9 Australia 17,033,826 80.1%
10 Luxembourg 387,000 78.7%
Information Gatekeepers twitter.com/ rhedpixel
Information Gatekeepers
■ 1871: Western Union controls 90 percent of U.S. telegraph traffic.
■ 1947: 97 percent of the country’s radio stations are affiliated with one of four national networks.
■ 1969: Viewership for the three nightly network newscasts hits an all-time high, with 50 percent of all American homes tuning in.
Information Gatekeepers
■ 1997: About half of all American homes with Internet access get it through America Online.
■ 2002: Microsoft Internet Explorer captures 97 percent of the worldwide browser market.
■ 2014: Amazon sells 63 percent of all books bought online—and 40 percent of books overall.
Opinion of the Internet twitter.com/ rhedpixel
Internet is Most Essential Delivery Vehicle % Saying the Internet Is the Most Essential Medium to Their Lives
Edison Research
0%
25%
50%
75%
100%
2002 2007 2010 2012 2015
544642
33
20
Most Essential Medium
Edison Research
0%
25%
50%
75%
100%
Internet Newspaper Radio Television
30
94
54
37
145
42
Most Essential Medium (Major Story)
Edison Research
0%
25%
50%
75%
100%
Internet Newspaper Radio Television
50
63
40
62
75
25
Most Essential Medium (New Music)
Edison Research
0%
25%
50%
75%
100%
Internet Newspaper Radio Television
9
32
1
44
12
39
3
31
Internet is Most Essential Delivery Vehicle % Saying the Internet Is the Most Essential Medium to Their Lives
http://www.edisonresearch.com/Infinite_Dial_2012.pdf
0%
25%
50%
75%
100%
12–34 35+
33
68
Give Up TV Before Smartphones TV or Smartphone – Which would you be more willing to eliminate?
http://www.edisonresearch.com/Infinite_Dial_2012.pdf
Eliminate iPhone or TV
6%
36%58%
Eliminate TV Eliminate iPhone Don’t Know
Eliminate Smartphone or TV
2%
40%
58%
Eliminate TV Eliminate Smartphone Don’t Know
Internet Connected TV
Edison Research
0%
25%
50%
75%
100%
2014 2015
5851
Why Aren’t People Online?■ 15% of American adults do not use
the internet at all
■ 9% of adults use the internet but not at home
http://www.pewinternet.org/2013/09/25/whos-not-online-and-why/
Why Aren’t People Online?■ 34% of non-internet users think the
internet is just not relevant to them, saying they are not interested, do not want to use it, or have no need for it.
■ 32% of non-internet users cite reasons tied to their sense that the internet is not very easy to use. These non-users say it is difficult or frustrating to go online.
http://www.pewinternet.org/2013/09/25/whos-not-online-and-why/
Why Aren’t People Online?■ They are physically unable, or they
are worried about other issues such as spam, spyware, and hackers. This figure is considerably higher than in earlier surveys.
http://www.pewinternet.org/2013/09/25/whos-not-online-and-why/
Why Aren’t People Online?■ 19% of non-internet users cite the
expense of owning a computer or paying for an internet connection.
■ 7% of non-users cited a physical lack of availability or access to the internet.
http://www.pewinternet.org/2013/09/25/whos-not-online-and-why/
Key Social Statistics twitter.com/ rhedpixel
Have a Profile on a Social Networking Site
0%
25%
50%
75%
100%
2334
556568
8081
12–17 18-24 25-34 35-44 45-54 55-64 65+
Social Media Usage
0
20
40
60
80
100
2008 2009 2010 2011 2012 2013 2014 2015
736762
525248
3424
http://www.pewinternet.org/data-trend/social-media/social-media-use-all-users/
Social Media Usage 2012 vs. 2013 vs. 2014
0
20
40
60
80
100
Facebook LinkedIn Pinterest Twitter Instagram
26232828
71
17182122
71
13161520
67
http://www.pewinternet.org/2015/01/09/social-media-update-2014/
Online ConsumptionComedy/Humor
Educational
Music
News
Animation
0% 15% 30% 45% 60%
19%
37%
22%
22%
31%
33%
43%
32%
38%
50%
38%
45%
50%
50%
58%2013 2009 2007
Pew Internet Life
Online ConsumptionPolitical
Sports
Ads
Adult
0% 7.5% 15% 22.5% 30%
6%
13%
14%
15%
7%
15%
21%
20%
12%
15%
27%
27%2013 2009 2007
Pew Internet Life
Social Media AwarenessFacebook
Snapchat
Google+
Tumbler
Vine
0% 25% 50% 75% 100%
26%39%
44%49%
56%56%
60%77%
84%92%
http://www.edisonresearch.com/the-infinite-dial-2015/
Social Media Used Most Often
http://www.edisonresearch.com/the-infinite-dial-2015/
Facebook 65%Instagram 7%LinkedIn 5%Pinterest 5%Google+ 4%Twitter 4%Snapchat 4%Others 5%None 1%
Social Media Used Most Often (Ages 12–24)
http://www.edisonresearch.com/the-infinite-dial-2015/
Facebook 43%Instagram 18%Pinterest 3%Google+ 4%Twitter 8%Snapchat 15%Others 8%None 1%
Getting In Touch
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The State Of Internet AccessRichard Harrington | RHED Pixel
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