The Social Media Plan from DeCaro Design
17
Social Media The Plan
-
Upload
sharon-decaro -
Category
Technology
-
view
107 -
download
2
description
The Social Media Plan from DeCaro Design + Social Media
Transcript of The Social Media Plan from DeCaro Design
Social MediaT h e P l a n
STRATEGY: THE PLANT h i s p l a n h a s t w o p r i m a r y g o a l s
Increase Unique Traffic to your website
Convert Anonymous Traffic to known Visitors by Promoting Premium content to visitors from Social Media Sites via Free Content2
Social NetworksMicro-BloggingBookmarking/TaggingOnline VideoPhoto sharingPodcastingPresentation Sharing
SOCIAL MEDIA
SOCIAL NETWORKSFacebook
Google+
FACEBOOKFan/Business Page
GOOGLE+
Brand your page
Items like create a group, encourage interaction, create content, engage and respond, create poll, contests, give discounts, post photos, videos, shares, product information
Also, participate in other groups/fan page, comment.
Brand your page
Create circles/groups within your page, add specific people to groups, not everyone can see your page or comments, encourage interaction, create content, engage and respond, post photos, videos, shares, product information
LINKEDINProfessional Network
Brand your profile page
It’s your professional resume, with recommendations. Prospective employers, clients, co-workers, business contacts can review your profile.
Join and interact in groups.
It’s a social network that allows users to visually share, curate and discover new interests by posting (also known as “pinning”) images or videos to their own or others’ pinboards (e.g., a collection of ‘pins,’ with a common theme). Users can either upload images from their computer or pin things from the web, using the Pinterest bookmarklet, Pin It Button, or just URL.
BLOGSBLOG TOOLS & PLATFORMS
BLOGGERWORDPRESSTUMBLR
Increase recognition
Increase engagement
Encourage comments, forum
pages, etc.
BLOGSBLOG TOOLS & PLATFORMS
Number of postsAudience growth-unique and returnsConversation rateConversionsSubscribersInbound linksTechnorati, Alltop, and other directory listingsSEO improvements
METRICS
MICRO-BLOGGINGTWITTER
Build reputationPromote other social networking activities through Twitter Compile list of company Twitter usersPromote company blog post through corporate accountCommunicate support issues from social media to support team, sure follow-up
Friends/Followers2nd-order followers (follower’s follower count)
Social Capital - influence of twitter followersPages ranking on key terms from microblogging sites SEO improvements
METRICS
BOOKMARKING/TAGGING
STUMBLEUPONREDDITDIGGDELICIOUS
Referrals from bookmarking/tagging sites
Page ranking on key terms from bookmarking/tagging sites
METRICS
ONLINE VIDEOYOUTUBEVIMEO
Referrals from social video sites
Views of videos on social sites
Page ranking on key terms from YouTube & Vimeo
METRICS
Create video series
Update Videos on social video sites and link to core site
PHOTO SHARING
Referrals from photo sharing sites
Views of photos on social sites
METRICS
Encourage employees to share any interesting and marketing relevant
photos from social marketing or sales events
Take pictures of any relevant marketing events
Utilize photo sharing sites to share images with links back to blog or
core site
FLICKR
PODCASTING
Referrals from from podcast directories
Views of podcasts if hosted on podcast sites
METRICS
Repurpose webinar content when applicable for resource section, promote through podcast directories
Record relevant telephone conferences for use as podcasts, promote through podcast directories
Create list of podcast directories
PRESENTATION SHARING
Referrals from SlideshareViews on SlidesharePages ranking on key terms from Slideshare
METRICS
List all presentations on SlideshareUpdate Slideshare listing
SLIDESHARE
SOCIAL MEDIATOOLS & PLATFORMS
Sprout SocialHootSuiteGoogle Analytics
MARKETING METRICS
Radian6Alterian SM2Meltwater BuzzSimply Measured
LISTENING METRICS
www.slideshare.net: Rob Marlbrough, Fandom Marketing: Social Media Overview: Tools, Metric, Strategy, Trends; [www.fandommarketing.com]
ADDITIONAL NOTES & OBJECTIVES
Train sales people about better use of Social MediaCreate company Social Media policyDiscuss Social Media policy with SEO and SEM vendors or in-house departmentConsider uses for Ning and other Social Media sites not listed
T 760.809.5429E [email protected] www.sharondecaro.com
